Star ratings are no longer enough to win over today's renters. In this episode of The Multifamily Review, Marcus Armstrong explains how economic anxiety, review content, and AI-driven search behavior are creating the "Veto Effect" and reshaping leasing decisions in 2026. Discover why J Turner Research is redefining reputation measurement and what operators must do to stay competitive.
Information
- Show
- FrequencyUpdated Bimonthly
- PublishedJanuary 28, 2026 at 9:45 PM UTC
- Length12 min
- Season3
- Episode1
- RatingClean
