By coming out of a pandemic and entering into a period of economic downpour, it has been a challenging time for many small businesses. Sometimes you have to adjust your plans during the ever changing economy. Co-founders of INI Sips and married couple, Gulaid and Davina Ismail share how their ideal plans of owning a local coffee shop changed after the spread of COVID-19 in 2020. They discuss how pivoting into e-commerce helped them salvage their business while also learning to grow in ways they never expected.
Learn more about how QuickBooks can help you keep your business thriving:
For more insights on adapting to economic changes, visit:
For key takeaways from this week’s episode, visit:
See omnystudio.com/listener for privacy information.