The EcoSend Podcast GoSquared

With years of experiencing driving Strategy for Nissan and Virgin Atlantic, as well as a background in Politics, Helen Neal is a force to be reckoned with.
And since founding HN Communications, a certified B-Corp in 2017, Helen has been at the frontlines of helping businesses integrate Sustainability into their ethos and strategy. 
Moving beyond seeing Sustainability as a tick-box exercise on a spreadsheet, Helen champions Sustainability as a key mechanism for growth. And an asset which all companies, small or large, for profit or NGO, can leverage to move forward through an uncertain future. 
We were grateful to have Helen join us for episode 7 of our fifth season, as she sat down with James to discuss:
✈️ Virgin Atlantics first Biofuels flight📊 How small businesses can pitch to win big clients🇺🇸 Working at Climate Week in New York💪 The rise of 'Holistic Capitalism', driven by Consumer Demand☺️Moving from competition to collaboration... and much more! ✨
Strategy insights from a business thought-leader like Helen are invaluable, and we were delighted Helen was so open in sharing her stories and suggestions. 
We hope you'll enjoy the episode and it's lessons as much as we did 💚
About Helen Neal:Helen founded her sustainability communications company, HN Communications, with a clear vision in mind – to bring businesses and organisations together through the genuine belief that they can enact positive change in the world by enhancing their activities and communications around sustainability. Helen heads up HN Communications which has a global reach, working with some of the world's most well-known brands leading the way on the road to net zero including Bosch, Asahi and The Climate Group.
Further Resources from the episode: HN Communications: https://www.hncomms.co.uk/Helen on LinkedIn: https://www.linkedin.com/in/helen-neal-02261129/Corporate Sustainability Reporting: https://finance.ec.europa.eu/capital-markets-union-and-financial-markets/company-reporting-and-auditing/company-reporting/corporate-sustainability-reporting_en
Music credit: bensound.com
https://ecosend.io

"We can't become marathon runners overnight... but we can become 'someone who goes to the gym'."
A quote which sums up our latest guests' wonderful philosophy towards Sustainability. A philosophy which holds the antidote to avoiding the trap of perfection-paralysis, and leveraging small-wins overtime to bring about long-standing identity change. 
Welcome to the show, Matt & Chrissie from olson! 
olson is a creative design agency for good, working with purpose-led brands and local organisations on projects that benefit people & planet 💚
This episode was chock-full of actionable, pragmatic advice, and even a slideshow to boot! We're sure you'll love this episode, as Matt & Chrissie shared their insights on subjects ranging from:
👨‍👩‍👧 How parenthood created a sense of urgency around tackling climate-change.🌐 Digital Sustainability as a misunderstood, inter-connected system.🚀 Matt & Chrissie's 'Bucked of 4 Quick Wins' for taking action today!9️⃣9️⃣ Reach the 99% of 'small' businesses across the UK🍻 Running 'People Planet Pints' events... and much more! ✨
This was a delightful episode showing how positive change can blossom overtime, from our home, to our clients, to our community. We loved Matt & Chrissie's 'small-win' philosophy, and demonstrable record of bringing about positive change. 
We hope you'll enjoy the episodes and insights as much as we did 💚
About Chrissie & Matt:Chrissie and Matt Nicholson are a husband and wife team and Co-Founders of olson - a creative consultancy using digital, design and marketing for good. They work with purpose-led brands and local organisations on projects that benefit people & planet.
Further Resources from the episode:olson world: https://olson.work/ Chrissie on LinkedIn: https://www.linkedin.com/in/chrissie-nicholson-a377741a/Matt on LinkedIn: https://www.linkedin.com/in/mattnich/ Presentation slideshow: https://pitch.com/v/olson-digital-sustainability-e3akar
Music credit: bensound.com
https://ecosend.io

We're halfway through Season 5 already, and we're delighted to be back with another Sustainability Veteran!
This guest has 20 years' experience in Digital Strategy, including roles guiding global mobile strategy at Unilever,  and as Head of Strategy at Infosys. 
She has then moved from the corporate world to Entrepreneurship, founding 'Halo by Design', a strategic consultancy enabling sustainability strategies through activating people. 
Welcome to the show, Tam Hussey! 👏
Tam is such an expert in the field of Digital Sustainability, we felt really privileged to have her join us and dive into her insights on:
🧪 The importance of targeting users' 'First Behaviour Change'.👨‍👩‍👧 How Tam's "Eco-warrior" upbringing influenced her career-path.🏢 Changes when moving from the corporate world to starting her own business.🌱 Integrating Sustainability into organisations' core processes. 📱 Building a future where Digital is part of the solution, not the problem.... and much more! ✨
We loved Tam's summary quote; "It's not because people don't want to make Sustainable choices, it's that they don't know where to start". 
That quote really hits the nail on the head with where we're at as a culture, in relation to awareness of Digital Sustainability. But luckily we have such dedicated people as Tam, working hard to change that for the better. 💚
About Tam Hussey:Tam has worked in digital strategy roles for over 20 years at start ups and large global organisations (WPP & Infosys) working with large global company’s such as Unilever, adidas and Mazda. She led the global mobile strategy at Unilever which is where she ‘cut’ her sustainability teeth working on behaviour change campaigns for Lifebuoy, Signal and Peril. Then went on to set up the digital experience sustainability practise at Infosys. She set up Halo by Design 8 months ago with the goal of leveraging digital to help clients meet their sustainability targets through activating people. 
Further Resources from the episode:Halo by Design: https://www.halobydesign.comTam on LinkedIn: https://www.linkedin.com/in/tam-hussey-a970302/
Music credit: bensound.com
https://ecosend.io

We're taking a trip down-under for Episode 4, with our latest guest hailing all the way from New Zealand. It's Tim Jones, aka The BCorp Bloke!
Tim is on a mission to help businesses simplify and fast-track their journey to BCorp status; with a healthy dose of puns and humour along the way!
Since quitting his job in the Medical Devices Industry after a "subconscious wake-up call", Tim has dedicated himself to assisting companies with navigating BCorp's assessments, and achieving the coveted 'BCorp' status. 
Here at EcoSend we've been on our own journey to BCorp status, submitting our application at the end of June. So we were delighted to welcome Tim to share his many insights, including:
👩‍🏫 How Changemakers should present the business-case for BCorp application.📈 How BCorp status will become table stakes for businesses in the near future.🎓 A brief history on surnames and Quaker businesses!👣 Tim's journey from Medical Device sales to starting his own business💬 The importance of telling your authentic story.... and much more! ✨
Tim was a wonderful guest to invite to the podcast. Full of passion and humour, this was both an entertaining and motivating episode! We hope you'll enjoy it as much as we did 💚
About Tim Jones:Tim is the CEO, Founder and B Consultant at Grow Good, a global consulting firm that specialises in helping businesses simplify and fast-track their B Corp journey.
Further Resources from the episode:Tim's website: www.growgood.co Tim on LinkedIn: https://www.linkedin.com/in/timjonesthegrowgoodguy/Tim's Facebook Group: https://www.facebook.com/groups/bcurious
Music credit: bensound.com
https://ecosend.io

Charities with too little, on the lookout for stock. Business with too much, on the lookout to offload.
What if a platform existed to connect the two together?
Fulfilling Charities' need for items, without having to spend their funding. Giving businesses the opportunity not only to offload unwanted items without paying for removal fees, but also the opportunity to contribute to a local cause.
Thankfully, that's exactly what Cathy Benwell went ahead and created!
Founder of 'A Good Thing', Cathy's mission is to provide an exchange-economy between the third sector and private enterprise.
Since its inception, 'A Good Thing' has saved charities over £600,000, and they are projected to double that this year!
As the founder of such a brilliant, win-win platform, we were delighted to sit down with Cathy to talk about:
🐰 Donation stories about Easter Eggs, theatre sets, shaving kids, and even bricks for a kitchen!🦸‍♀️ How 'A Good Thing' saves charities from unnecessary costs💝 Cathy's decision to run a freemium model🤝 The different reasons why businesses choose to partner with 'A Good Thing'💥The power of local, social impact... and much more! ✨
This was a wonderful and heartening episode, showing us the power which creative thinking can bring to the social sector. We hope you enjoy it as much we did 💚
About Cathy Benwell:Cathy Benwell is co-founder of social enterprise A Good Thing CIC, a nonprofit online platform that connects charities right across the UK with businesses that have things to give away.

Further Resources from the episode:'A Good Thing' website: https://www.agoodthing.org.uk/'A Good Thing' on X: www.twitter.com/agoodthing_uk'A Good Thing' on LinkedIn: www.linkedin.com/company/agoodthing-org-uk
Music credit: bensound.com

We're back with Episode Two!
We often talk about the importance of Climate Sustainability, but what about the importance of Business Sustainability?
As our latest guest tells us, the longevity of a purpose-driven business must be as much of a focus as its Sustainability efforts. At the end of the day, the world's best Sustainability strategy is no good if the business itself goes under!
With 20 years experience in Strategy, and 16 years in Leadership, Erin Andrea Craske brings a wealth of knowledge to help businesses move from purpose to profit.
With her tried-and-tested strategies, Erin helps purpose-driven businesses to succeed, keep employees engaged, and secure long-term prosperity.
Erin sat down with James to share her many insights, including:
🤝 How to combine purpose & profit.🀀 The influence of Eastern Philosophy in her work.🎯 How to move from addressing symptoms to root-causes.😓 Tips for avoiding employee disengagement and burnout. 🌐 Seeing your business as a holistic organism.👶 Erin's hope for the next generation. ... and much more! ✨
This episode was both inspiring and jam-packed with practical tips. A must-see for anyone running or considering setting up a purpose-driven business. Erin really is an expert in guiding you on the path to long-term, sustainable success.
And be sure to check out Erin's Linktree in the Resources section, for a discount on her award-winning book 'From Purpose to Profit'! 💚
About Erin Andrea Craske:Erin Andrea Craske is an award-winning strategist with a 20-year career, culminating as Global Head of Consumer Brands. With expertise in strategic development, profitability, leadership, and communication, she's an ICF-certified business and leadership success coach. Leveraging 16 years of leadership, she empowers positive impact- and contribution-driven businesses to succeed on their terms and build a profitable business while amplifying a ripple effect of goodness.

Further Resources from the episode:Erin's Linktree: https://linktr.ee/eacraskeErin on LinkedIn: https://www.linkedin.com/in/erinandreacraske/
Music credit: bensound.com