15 episodes

The Employer Brand Shop Talk Podcast breaks down how to approach and conduct employer brand work at your organization! We tackle big employer brand and recruitment marketing projects, and deconstruct them into actionable pieces that you can put into play at your organization right away. Throughout the show, we’ll be sharing episodes with expert practitioners, as well as solo episodes where we cover our own methodology for approaching different pieces of work at The Employer Brand Shop.

The Employer Brand Shop Talk Podcast Kaitlyn Holbein

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The Employer Brand Shop Talk Podcast breaks down how to approach and conduct employer brand work at your organization! We tackle big employer brand and recruitment marketing projects, and deconstruct them into actionable pieces that you can put into play at your organization right away. Throughout the show, we’ll be sharing episodes with expert practitioners, as well as solo episodes where we cover our own methodology for approaching different pieces of work at The Employer Brand Shop.

    S2 E6: Transitioning into a digital-first environment with Holly Middlemiss, Global Employer Brand Marketing Lead at Shopify

    S2 E6: Transitioning into a digital-first environment with Holly Middlemiss, Global Employer Brand Marketing Lead at Shopify

    Today we are chatting about how Shopify made the transition into a digital-first environment following the pandemic with Holly Middlemiss, Global Employer Brand Marketing Lead at Shopify. 
    Shopify was one of the first who made the pivot into “digital by design” following the pandemic, which is a fully remote company. To provide some insight here, Holly will share the approach her team made to leverage and lean into this new digital environment and how they’re redefining what office culture means.
    Let's dive in!

    S2 E5: 10 Unique places to reach candidates online today

    S2 E5: 10 Unique places to reach candidates online today

    Today's episode is a bit unique. Instead of interviewing a practitioner from an organization, this week is going to be a discussion between my colleague Natasha and me. 

    Natasha is the Employer Brand and Recruitment Marketing Specialist here at The Employer Brand Shop, and today we are going to be talking about the 10 most unique places to reach candidates online. 

    Natasha Makovora has been a part of the Employer Brand Shop team full-time since last summer. She has been instrumental in improving and expanding all of the employer brand content creation services we offer and more.

    S2 E4: Creating unique recruitment marketing content with Danielle Gregov, Employer Brand Specialist at Hootsuite

    S2 E4: Creating unique recruitment marketing content with Danielle Gregov, Employer Brand Specialist at Hootsuite

    Today we are talking about unique content creation ideas with Danielle Gregov, Employer Brand Specialist at Hootsuite. Hootsuite uses thier expertise, customer insights at scale, and collaborative ecosystem to help people and organizations succeed with social. Today, Danielle will share how to cut through the noise and produce content that stands out from an employer brand perspective.
    About our guest: Danielle is an employer brand leader with experience in the financial services and tech industries. Her passion for storytelling and her natural curiosity have led her to support global employer brand and recruitment marketing campaigns across North America, Europe, and APAC. When she is not finding and crafting unique employee stories, Danielle is busy playing football, traveling, and taking her dog on adventures.
    Let's dive into today's conversation!

    S2 E3: How to get employee advocacy right with Ashley Waxman, Head of Employer Brand at Asana

    S2 E3: How to get employee advocacy right with Ashley Waxman, Head of Employer Brand at Asana

    Ashley Waxman is the head of Employer Brand in Organic Social Media at Asana, where she leads the team that unlocks and amplifies the voices of Asana's global community of employees and customers. Prior to Asana, Ashely lead Employer Brand at MuleSoft which was acquired by Salesforce in 2018. In this episode, Ashely and I unpack a ton of great information about how to extend your employer brand reach with the help of your employee base. Let's dive in!
    How does she do this you might ask? 
    In her own words, "By not taking things too seriously, being real, making people laugh, speaking at events, helping people learn from my mistakes and successes, volunteering to transform my community, taking part in local events, AND working at Qualtrics." Hope you enjoy!

    S2 Ep 2: The full employee experience revolution with Shaunda Zilich, Global Talent Brand Manager at Qualtrics

    S2 Ep 2: The full employee experience revolution with Shaunda Zilich, Global Talent Brand Manager at Qualtrics

    In today's episode, I am very excited to share my inspiring conversation with Shaunda Zilich. Shaunda is the Global Talent Brand Manager at Qualtrics. She is an employer brand leader that believes in and is implementing on the full employee experience revolution. From attraction to candidate, to employee experience - her team is connecting people to their purpose and passion through storytelling and data. Shaunda has a passion in everything for positively affecting people's lives and while she enjoys her career, she enjoys her life even more. She enjoys her family, faith, and friends - while also helping others turn their everyday work lives into experiences that they can write home about. 
    How does she do this you might ask? 
    In her own words, "By not taking things too seriously, being real, making people laugh, speaking at events, helping people learn from my mistakes and successes, volunteering to transform my community, taking part in local events, AND working at Qualtrics." Hope you enjoy!

    S2 Ep 1: Let's chat about recruitment marketing and how it has changed with Lori Sylvia, CEO of Rally

    S2 Ep 1: Let's chat about recruitment marketing and how it has changed with Lori Sylvia, CEO of Rally

    Welcome to Season 2! Same host, new last name (I got married last month). In this first episode, we are chatting with Lori Sylvia, CEO of Rally and the founder of www.rallyrecruitmentmarketing.com, an online community forum for practitioners in HR, Talent Acquisition, Recruiting, and Marketing - focused on learning new strategy skills, recruitment marketing, and employer branding. In today's episode, we will be focusing on how recruitment marketing has changed in the past year as a result of the pandemic and social injustice issues, how the candidate mindset has shifted, and how our space is likely to continue to evolve in the coming months and years. Let's dive in!

Customer Reviews

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1 Rating

TAstrong ,

One of the best employer branding podcasts!!’

I love this podcast! I have been listening to it more recently and I got to give it to the hosts., very to the point, application oriented conversations! I have learnt a lot in just weeks of listening to this podcast!

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