The Empowered Author Podcast Ingenium Books

The sell sheet is a tool that helps retailers see how your book can help them reach, engage and satisfy their customers.  The sell sheet can help us achieve our goals for sales, reviews and promotion but it is also a powerful tool for working with retailers and buyers. As authors, we are often reluctant to talk up our books, and ourselves. Sell sheets help us get over this discomfort and give retailers what they need to know in order to position your book in their store.  In this episode, publisher Boni Wagner-Stafford and marketing expert Stephanie Feger chat with Ingenium Books authors and answer their questions about sell sheets, and how to use them. 


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It could be said that an author's work is never done—even after the book is written and published. Marketing the book is an ongoing endeavour. On this episode we talk about how mindset can either help or hinder your efforts. Your book marketing mindset can either help you achieve your goals or forever keep you playing small. You choose. Our guest is Yvonne Caputo, author of the memoir/biography Flying With Dad. 
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Money, money, money: it’s always about money. Whether you’re at the beginning of your author journey, in the middle of it or at the other end and you’re selling books like hotcakes, you’ve got to deal with the money. So we are talking money stuff today and thrilled to have with us, Mark Leslie Lefebvre and D.F. Hart – or Deanna Hart. 
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As an author, it doesn’t take very long after you’ve published your book – and sometimes even before you’ve published your book – before you are going to be required to speak in front of an audience. Now that audience may be live, although much less so during the days of COVID. But virtual, it may be with video; it may be audio only; it may be person to person; it may be in a bookstore. Who knows? But public speaking in any of those circumstances is not always something that either comes naturally to authors or can be very – or it can be very uncomfortable. So we’re going to dig into public speaking for authors today with some tips and some personal experiences from somebody who does a lot of public speaking. And that is Marjorie Aunos, the author of the – at the time of this recording – forthcoming book titled “Mom on Wheels” and Yvonne Caputo the author of "Flying With Dad" and the forthcoming second book titled "Dying With Dad" 
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Traditional publishers are all looking for the same thing as they consider which authors and books to take on: a solid manuscript, a unique approach and clear audience, and an author with a platform. As indie authors, the conventional wisdom is that you also want to have an author platform.... the bigger the better. But what if that advice doesn't always hold? That's what we're talking about today with Anne Janzer, author of Get the Word Out. 
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There's a really good reason that traditional and hybrid publishers leave plenty of time between the book being finished and the actual publish date: and that's to give launch marketing and street team efforts sometime to work in your favour. 
There are all kinds of things you can do, as an author, to give your book the best chance of making a splash in the marketplace on and after publish date. 
Today we're talking with one author about what she did that worked for her — with respect to her launch team, or her street team. Tanya Hackney is author of Leaving the Safe Harbor: The Risks and Rewards of Raising a Family on a Boat. 
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