34 episodes

Unless you’re a category leader, your brand is likely in a struggle for attention in a crowded consumer marketplace. Fortunately, your business’s challenger nature may be the very thing that sets it apart from the pack.

On The Empowered Challenger Podcast, Prentice Howe of Door Number 3 talks with founders, marketers and thought leaders to explore the tactics that challenger brands leverage to steal market share and topple giants.

The Empowered Challenger Door No. 3

    • Entrepreneurship
    • 4.5, 16 Ratings

Unless you’re a category leader, your brand is likely in a struggle for attention in a crowded consumer marketplace. Fortunately, your business’s challenger nature may be the very thing that sets it apart from the pack.

On The Empowered Challenger Podcast, Prentice Howe of Door Number 3 talks with founders, marketers and thought leaders to explore the tactics that challenger brands leverage to steal market share and topple giants.

    Hari Mari

    Hari Mari

    Virtually everyone owns at least one pair of flip flops, but do you actually love wearing them? And are they comfortable?

    For Jeremy Stewart, a political consultant-turned-flip-flop-entrepreneur, the answer was a resounding “no!” Fed up with the lack of comfortable and colorful flip flop options on the market, Jeremy and his wife created their own brand of flip flops with a focus on comfort and style — Hari Mari.

    It took three days of focus groups, analyzing 30 flip flop brands, and traveling to China to source the right manufacturer, but Jeremy felt he finally understood what it would take to make an incredibly comfortable and appealing flip flop.

    Learn how Jeremy went from 30 stores in three states to nearly 1,000 stores in 49 states in eight years to create his challenger flip flop brand.

    • 35 min
    WellBeing Brewing Company

    WellBeing Brewing Company

    For those who partake in the occasional alcoholic drink, having fun often seems to go hand-in-hand with alcohol — and it can be pretty exclusionary for those who don’t drink for one reason or another.

    Jeff Stevens, founder of WellBeing Brewing Company, is working to change that.

    Jeff spent years marketing top beer brands before founding WellBeing Brewing in 2017. The company is the first craft brewery in the country dedicated to brewing non-alcoholic beer.
    In this episode, Jeff talks about how he built a pioneering brand from the ground up, his go-to marketing tactics, and what’s on the horizon for non-alcoholic beverages.

    • 29 min
    Prentice's Corner | 5 Personalities of an Empowered Challenger: Constant Evolution

    Prentice's Corner | 5 Personalities of an Empowered Challenger: Constant Evolution

    In part 5 of the 5-part series “5 Personalities of an Empowered Challenger,” Prentice digs into brands that are able to transcend product categories because they are trusted and respected by consumers. When customers trust in your brand, they’ll follow.

    • 9 min
    Recess

    Recess

    Ben Witte is the founder and CEO of NYC-based startup Recess, the CBD drink that aims to help people feel calm, focused, and creative despite the world around them.
    Just as people associate Redbull with energy and Gatorade with high-intensity sports, Ben is on a mission to have consumers associate Recess’ CBD infused sparkling drinks with creativity.
    Hear why he believes CBD is the caffeine of the 21st Century, and how the CBD category is expanding.

    • 29 min
    Prentice's Corner | 5 Personalities of an Empowered Challenger: Compulsive Servitude

    Prentice's Corner | 5 Personalities of an Empowered Challenger: Compulsive Servitude

    In part 4 of the 5-part series “5 Personalities of an Empowered Challenger,” Prentice discusses brands who serve with intention (think Trader Joe’s, The Ritz Carlton, Nordstrom, and Urban Stems) by empowering their employees to make great decisions and taking customer service to a whole new level.

    • 16 min
    ThirdLove

    ThirdLove

    Listen in as Veronique discusses her passion for inclusivity, and how she helped make ThirdLove one of the most inclusive underwear brands in America.

    • 34 min

Customer Reviews

4.5 out of 5
16 Ratings

16 Ratings

B Scho ,

Prentice simply gets it! Here you will find the essence of a successful business.

The soul of business is expressed through the why, which is based on it’s brand’s story and that of it's founder(s). To understand this in it’s purest form takes a gifted person to facilitate the narrative and Prentice has that in spades. If you want access to some of the best and brightest, find them here. Gain insight as they share their company’s origin and what had them take the journey. Thank you Prentice and guests for opening up and sharing the inspiration and rawness it takes to create impactful & bold brands.

JBOH2020 ,

Excellent!

So informative. Loving these.

stormeybarton ,

Beautifully balanced dichotomy of diversity and continuity in content

Very impressed with the density and diversity of vale/insight in these podcasts. Don’t listen to one unless you want to listen to stay up all night.

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