22 episodes

Casual discussions about honesty and authenticity in marketing.

The Empowered Entrepreneur Gina Ahtof

    • Business
    • 5.0 • 5 Ratings

Casual discussions about honesty and authenticity in marketing.

    The Empowered Entrepreneur Episode 21: You Have to be Yourself

    The Empowered Entrepreneur Episode 21: You Have to be Yourself

    The Empowered Entrepreneur Episode 21: You Have to be Yourself
    It's hard to be honest when you're marketing your business... Want help?
    What we talk about?
    Jennifer Hernandez is a rock star!  We had such a great conversation talking about you showing up as your true and honest self will draw the right people to you in your personal life and the right clients to you in your business life. You need to be comfortable in your own skin and learn to listen to your intuition when making decisions.
    Jennifer is a serial entrepreneur from Worcester, MA who loves helping people grow their businesses. She is passionate about marketing, motivation and seeing others succeed!
    Website: https://www.gemmarketingsolutions.biz/
    Email: jennifer@jenniferhernandez.me 
    Phone: 508-718-9303
     
    Links to Items mentioned:
    www.eforall.org
     
    About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com
    ***Please leave a review! It’s how people find me!***
    https://podcasts.apple.com/us/podcast/the-empowered-entrepreneur/id1607413286
    https://open.spotify.com/show/7E1IiCAqht9TWMfhJcOQXC?si=ecf0afb41c8640b3
    https://music.amazon.com/podcasts/c9b68ca7-60a9-46a8-b179-74fa94993800/the-empowered-entrepreneur
    Music by Red Ed and the Undead

    • 41 min
    The Empowered Entrepreneur Episode 20: Vulnerability is Strength

    The Empowered Entrepreneur Episode 20: Vulnerability is Strength

    The Empowered Entrepreneur Episode 20: Vulnerability is Strength
    It's hard to be honest when you're marketing your business... Want help?
    What happens when an engineer gets bored and decides to automate all of his processes so he’s done with work quickly? He eventually becomes an entrepreneur. Dustin Hopkins is a shining example of when someone analytical explores his very active creative side. Creative people solve problems differently. Dustin and I also realize that we both like upsetting the status quo and love to present people a new way of looking at things.  
    Dustin builds wicked nice websites in Webflow that convert like crazy. He’s currently grinding his chess rating, hit him up if you play! 
    Dustin Hopkins, President, Kingside Development Corp.
    508-556-7427, dh@kingsidedevelopment.dev
    https://www.kingsidedevelopment.dev
     
    Links Mentioned in the Episode:
    Foodbeat Mediterranean: https://www.foodbeatgrill.com/
    Value Based Pricing- Peter Drucker: https://www.drucker.institute/thedx/the-price-of-value/
    Brene Brown TED Talk: https://www.ted.com/talks/brene_brown_the_power_of_vulnerability?language=en
    Teddy Roosevelt  Man in the Arena Quote: https://www.theodorerooseveltcenter.org/Learn-About-TR/TR-Encyclopedia/Culture-and-Society/Man-in-the-Arena.aspx
     
    About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com
    ***Please leave a review! It’s how people find me!***
    https://podcasts.apple.com/us/podcast/the-empowered-entrepreneur/id1607413286
    https://open.spotify.com/show/7E1IiCAqht9TWMfhJcOQXC?si=ecf0afb41c8640b3

    • 50 min
    The Empowered Entrepreneur Episode 19: Financial Investing, Women, and Shame

    The Empowered Entrepreneur Episode 19: Financial Investing, Women, and Shame

    It's hard to be honest when you're marketing your business... Want help?
    Do you feel anxiety or shame when you talk about your finances and financial planning? Are you not sure what to ask and feel stupid because you feel like you should know? We talk about investing that doesn’t feel overwhelming. Do you know what a Fiduciary is? I didn’t. Tess Waresmith is a financial educator and money coach. She explains all these things in what she calls a “normal human way”. We talk about investing in an honest, valuable, and authentic way.
    Tess is the founder of Money Confident, a financial education program helping professionals and entrepreneurs build their wealth and confidence through investing education that makes sense. 
    With over 10 years of experience in marketing, communications, and investing Tess is an expert in change management, leadership development, and financial education and is currently the VP of Technology and Operations at a global marketing agency.  
    Outside of work, Tess can be found volunteering for organizations like BUILD Boston, rock climbing, hiking, reading, traveling, spending time with friends or catching live music. 
    Download the free Guide How and When to Start Investing Simply: www.moneyconfidentcoach.com
    Follow on Instagram @wealthwithtess 
    Like on Facebook @moneyconfidentcourse
    Links mentioned in the podcast:
     https://www.amazon.com/MONEY-Master-Game-Financial-Freedom/dp/1476757860
    6 Steps to Investing Success - Free Guide
    Simple Path to Wealth by J.L Collins (Book)
    I Will Teach you to Be Rich by Ramit Sethi (Book)
    https://herfirst100k.com/
    More free resources at wealthwithtess.com
     
    About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com
    ***Please leave a review! It’s how people find me!***
    https://podcasts.apple.com/us/podcast/the-empowered-entrepreneur/id1607413286
    https://open.spotify.com/show/7E1IiCAqht9TWMfhJcOQXC?si=ecf0afb41c8640b3
    https://music.amazon.com/podcasts/c9b68ca7-60a9-46a8-b179-74fa94993800/the-empowered-entrepreneur
    Music by Red Ed and the Undead

    • 45 min
    The Empowered Entrepreneur Episode 17: Be Your Authentic Self

    The Empowered Entrepreneur Episode 17: Be Your Authentic Self

    The Empowered Entrepreneur Episode 17: Be Your Authentic Self 
    It's hard to be honest when you're marketing your business... Want help?
    There is so much juicy stuff in this conversation with Abbe Schnibbe of Plymouth Armor Group. First of all,  Abbe is a super passionate - kick ass pioneer who has been nicknamed "The navy seal " by her staff because she can handle any situation thrown at her. We talk about being a woman in male dominated industries, diversity and inclusion, the importance of being honest when you're presenting yourself, and trying to figure who your accomplice is.
    Abbe Schnibbe is a leader in the cannabis logistics and supply chain space in New England and beyond. She currently works as Chief Executive Officer of Plymouth Armor Group - having co-founded the company in 2018, she has worked tirelessly over the years to build an effective, compliant transportation solution for cannabis companies in New England. She is a Board Member of Massachusetts Cannabis Company and President and Founder of the Massachusetts Association of Cannabis Transporters (MACT). She lives in Duxbury with her fiance, Mike, and pitbull, Steve Buscemi, and loves to cook, garden, sing, and see live music! Their contact Info
    This episode is sponsored by:
    Plymouth Armor Group is New England’s leading cannabis cash and product transporter.
     With a laser focus on security and compliance, Plymouth Armor Group continues to be the most trusted name in cannabis transportation.
     They have invested in the right people and the right technology to create a truly unique and much needed service offering in our emerging cannabis industry.
     Plymouth Armor Group’s women-led executive team and their diverse and talented staff bring years of collective experience in cannabis, security, banking and transport.
      If you are a cannabis professional looking for transport and logistics solutions, please visit them online at www.plymoutharmorgroup.com, or check the show notes for links to their Facebook, instagram and LinkedIn. 
    Plymouth Armor Group— compliance is heavy, let us carry it for you.  
     
    Links to website and socials:
    www.plymoutharmorgroup.com
    www.facebook.com/plymoutharmorgroup
    www.linkedin.com/company/plymouth-armor-group/
    Instagram: @plymouth_armor_group
     
    About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com
    ***Please leave a review! It’s how people find me!***
    https://podcasts.apple.com/us/podcast/the-empowered-entrepreneur/id1607413286
    https://open.spotify.com/show/7E1IiCAqht9TWMfhJcOQXC?si=ecf0afb41c8640b3
    https://music.amazon.com/podcasts/c9b68ca7-60a9-46a8-b179-74fa94993800/the-empowered-entrepreneur
    Music by Red Ed and the Undead

    • 44 min
    The Empowered Entrepreneur Episode 18: Marketing Can Make Your Head Spin!

    The Empowered Entrepreneur Episode 18: Marketing Can Make Your Head Spin!

    It's hard to be honest when you're marketing your business... Want help?
    Dennise Kowalczyk is such a wealth of information. She offers many tips and tricks about using and repurposing your content. We touch upon the topic of how much is your time worth to you? Should you pay someone to do something it takes you hours to do? Where is the best place for you to spend your time in terms of marketing. It's also so important to figure out where you want to prioritize your efforts. 
    Dennise is an online strategist who supports women solopreneurs to grow their businesses. She is a former radio DJ, a world traveler, a huge fan of bringing people together to do good things in the world, a rambunctious storyteller, an aspiring background actor, and CEO of CTD Creative Consulting. Her passion is to work with women service providers in growing their businesses by building a solid online presence. We do this by assessing what you have, improving what works, and eliminating the unnecessary using systems-based approaches and having some fun doing it. That way you can have the biggest impact possible without feeling overwhelmed to do ‘all the things’.  We come up with a strategy that makes sense for your business and connects you with your ideal client.
    Dennise M. Kowalczyk, Your Personal relationship marketing strategist
     CEO, CTD Creative Consulting LLC
    https://ctdcreative.co/
    https://calendly.com/ctdcreativeconsulting/consultation?month=2022-07
     
    About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com
    ***Please leave a review! It’s how people find me!***
    https://podcasts.apple.com/us/podcast/the-empowered-entrepreneur/id1607413286
    https://open.spotify.com/show/7E1IiCAqht9TWMfhJcOQXC?si=ecf0afb41c8640b3
    https://music.amazon.com/podcasts/c9b68ca7-60a9-46a8-b179-74fa94993800/the-empowered-entrepreneur
    Music by Red Ed and the Undead

    • 43 min
    The Empowered Entrepreneur Episode 16: Developing Authentic Relationships is Key

    The Empowered Entrepreneur Episode 16: Developing Authentic Relationships is Key

    The Empowered Entrepreneur Episode 16: Developing Authentic Relationships is Key
    It's hard to be honest when you're marketing your business... Want help?
    Working with the right clients is easier. There is a lot of vetting to get to that point that you're not wasting your time. You have to work on understanding what are the right questions to ask your prospects. For example, if you're looking for clients who have a certain budget, you need to use certain buzzwords to assess that. In my industry, I ask about quality and how my customer wants the recipient to feel when they've received the item, it's different for everyone. And you can figure it out over time by trial and error. Good luck!
    Link to tall/short picture: https://pin.it/6MXxeIl 
    After working for a small insulation company as an administrative assistant, Renee realized there was a need for someone to help business owners in the trades grow by hiring the right people. She helped set up a hiring strategy, take the stress out of vetting applicants, interviewing, checking references, and making recommendations.
    Email: renee@alaserviceshiring.com
    Phone: 508-320-2566
    Website: https://www.alaserviceshiring.com/
    Linked In: https://www.linkedin.com/in/reneesullivan3470/
    Facebook: https://www.facebook.com/renee.sullivan.9
    YouTube: https://www.youtube.com/channel/UCFpX8F-nnX9CeKheab_mkZA
    Instagram: https://www.instagram.com/ala_services_/

     About the host... Gina Ahtof is a concierge promotional marketer. She loves helping people find ways to increase their visibility and revenue, by being genuine. Book a free consultation at www.promoprintplus.com
    ***Please leave a review! It’s how people find me!***
    https://podcasts.apple.com/us/podcast/the-empowered-entrepreneur/id1607413286
    https://open.spotify.com/show/7E1IiCAqht9TWMfhJcOQXC?si=ecf0afb41c8640b3
    https://music.amazon.com/podcasts/c9b68ca7-60a9-46a8-b179-74fa94993800/the-empowered-entrepreneur
    Music by Red Ed and the Undead

    • 57 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

JennyB Designs ,

Great listen

Gina is such an authentic person with real stories and helpful tips to share with us entrepreneurs. Great listen!

Suzzanne W ,

Fun & enjoyable!

So great to listen to level-headed professionals! Gina Athof is a really creative business owner with great advice & awesome talking points!

Saraphina is sad face ,

The empowered entrepreneur

Fun conversation with fascinating women!