47 episodes

The podcast for marketers, by marketers — the Empowered Marketer explores real-world tactics and techniques to grow your ecommerce business.

We interview top ecommerce marketers, B2C growth marketers, and marketing agency leaders to explore how real marketers captivate their audience, convert new buyers, and drive long-term customer loyalty. If you’re looking for vague, inspirational ramblings — go elsewhere. If you’re looking for actionable strategies to up your ecommerce marketing game, get more creative, and be empowered to drive revenue, you’ve come to the right place.

The Empowered Marketer | An ecommerce marketing podcast Zaius

    • Business
    • 5.0 • 29 Ratings

The podcast for marketers, by marketers — the Empowered Marketer explores real-world tactics and techniques to grow your ecommerce business.

We interview top ecommerce marketers, B2C growth marketers, and marketing agency leaders to explore how real marketers captivate their audience, convert new buyers, and drive long-term customer loyalty. If you’re looking for vague, inspirational ramblings — go elsewhere. If you’re looking for actionable strategies to up your ecommerce marketing game, get more creative, and be empowered to drive revenue, you’ve come to the right place.

    The Empowered Marketer: Leveling the Political Campaign Playing Field

    The Empowered Marketer: Leveling the Political Campaign Playing Field

    Eva Posner, President of Evinco Strategies, joins this episode of the Empowered Marketer, presented by Zaius, which is part two in commemorating International Women’s Day and celebrating Women’s History Month.

    A one-woman show, Eva manages a company of six and runs every department in an effort to break the mold of conventional political campaign fundraising. She has fulfilled roles in management, operations, and communications in many Democratic campaigns and political organizations throughout California.

    Per Posner on her company: “Evinco Strategies is a women-run Democratic campaign and communications consulting firm specializing in helping candidates and organizations build the infrastructure they need to reach their goals and solve systemic problems for their communities.

    “Evinco Strategies exists to safeguard and improve democracy by helping elect leaders who will work to upend structures and systems that hurt vulnerable communities, challenge the conventional wisdom of electoral politics, support diverse, grassroots candidates and campaigns, and put people in power who are dedicated to solving tangible problems and delivering results for the public.”

    Click play for more.

    If you’d like to learn more about Eva, follow her on Twitter, LinkedIn and visit Evinco Strategies.

    • 31 min
    The Empowered Marketer: Helping Professionals of Color in the Financial Advisory Space

    The Empowered Marketer: Helping Professionals of Color in the Financial Advisory Space

    Dana L. Wilson, CEO and Founder of CHIP (Changing How Individuals Prosper) joins this episode of the Empowered Marketer to commemorate International Women’s Day.

    Dana, an NYC-based investment advisor, started her business in December 2019 and her mission is to increase visibility and access to financial professionals of color.

    Click play to hear more about the breakthroughs Dana is making in the financial industry for the BIPOC community.

    If you’d also like to learn more about Dana, follow her on Instagram, Facebook, LinkedIn and visit CHIP.

    • 24 min
    Conquer the 2020 Holiday Season with Campaign Best Practices from Zaius

    Conquer the 2020 Holiday Season with Campaign Best Practices from Zaius

    In this episode of the Empowered Marketers, campaign expert Heather Green shares best practices to prepare for the 2020 holiday season.

    Tune in to learn important tactics and tips about deliverability optimization and campaign strategy, then implement these changes to your campaigns — just in time for Black Friday and Cyber Monday.

    • 14 min
    The Empowered Marketer: Using Data to Create an Omnichannel Marketing Strategy with Upper Quadrant

    The Empowered Marketer: Using Data to Create an Omnichannel Marketing Strategy with Upper Quadrant

    Join us this week on the Empowered Marketer as we talk to Scott from Upper Quadrant.  UQ is a data-focused marketing agency that specializes in creating rich, personalized omnichannel experiences through the use of customer data.  

    Scott talks about his approach to mapping the customer journey, how to use the combination of data and customer psychology to create the perfect strategy, and the must-have campaigns every ecommerce brand needs to create.  

    • 25 min
    The Empowered Marketer: Using Quiz Data for Personalization with Laur Fiatoa of Helix Sleep

    The Empowered Marketer: Using Quiz Data for Personalization with Laur Fiatoa of Helix Sleep

    Helix Sleep uses each shopper's specific sleep-DNA to match soon-to-be-sleepers with their perfect mattress.  Learn how Laur and Helix Sleep use the data from their Sleep Quiz to make intelligent product recommendations and personalize every step of the buyer's journey.  

    • 28 min
    The Empowered Marketer: A Different Kind of Diamond With Adelle Archer of Eterneva

    The Empowered Marketer: A Different Kind of Diamond With Adelle Archer of Eterneva

    Eterneva is making it possible for those in mourning to memorialize their loved ones in an everlasting way -- by turning cremated ashes into diamonds.

    But while the story is certainly sensational, grief is sensitive subject matter, which means that Co-founder Adelle Archer has to stay focused on education and transparency in order to gain customer trust.

    • 27 min

Customer Reviews

5.0 out of 5
29 Ratings

29 Ratings

Katie Joy B. ,

Marketing Magic!

Cara and her incredible guests talk all things marketing, not only providing insight we wouldn't have otherwise, but also giving business owners the tools they need to get hands-on with their marketing. The best part is it all comes from truly engaging individuals that know the industry inside and out. Thanks so much for putting out such a spectacular show Cara - keep up the great work!

dmlevi ,

The only marketing podcast I need

Really great and interesting content. Keep up the great work!

clubdie ,

Advice I can actually use

Great guests that share their experiences, tips, and tricks. Definitely helpful.

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