The Engage For Good Podcast with Alli Murphy TruStory FM

In April 2023, Meals on Wheels America made an exciting announcement – a commitment of over $2.5 million from The Home Depot Foundation to support the expansion of the Helping Homebound Heroes program. This remarkable initiative, which The Home Depot Foundation has been actively involved with since 2015, focuses on providing essential home repairs and modifications for aging veterans. With this boost in funding, Helping Homebound Heroes is set to double its impact, expanding from eight to 16 markets nationwide.
In today’s episode, EFG’s Alli Murphy is joined by Kelly Trimyer, Vice President of Strategic Partnerships at Meals on Wheels America, and Sean Vissar, Manager of National Programs and Strategic Partnerships for The Home Depot Foundation.
Now entering its ninth year, the Helping Homebound Heroes program has touched the lives of over 2,000 veterans and the Home Depot Foundation has contributed more than $11 million and countless volunteer hours. While the Meals on Wheels of America’s community and geographic reach is large, the nonprofit has a modest staff of 50 and is working with a large corporate partner. How do they make it work, what makes the Home Depot Foundation renew YOY, and what role do pilots play? We’ll cover all that and more.
In today’s episode, we’ll explore:

Insightful advice from Kelly and Sean on cultivating impactful partnerships
The unique strengths and assets each partner brings to the table
How they co-create and innovate various components of the program
The advantages of being a small nonprofit when it comes to fostering strong partnerships
An overview of the Helping Homebound Heroes Program & who it serves
How to build the capacity of a nonprofit and not push partners beyond their limits
Links & Notes

Home Depot Foundation Website
Home Depot Foundation X
Home Depot Foundation Instagram
Home Depot Foundation Facebook
Meals on Wheels America Website
Meals on Wheels America Facebook
Meals on Wheels America Instagram
Meals on Wheels America LinkedIn
Meals on Wheels America X

Elevate Your Social Impact

Check out our annual conference!
Sign up for Engage for Good's newsletter
Check out past podcast episodes
Access free resources
Check out our monthly webinars
Let Alli know what you think of the show!


(00:00) - Welcome to Engage for Good
(02:19) - Introducing Kelly Trimyer and Sean Vissar
(04:22) - Helping Homebound Heroes
(09:46) - Small But Mighty
(12:32) - Co-Creation
(16:29) - Storytelling
(20:37) - Partnership Continuity
(29:15) - Advice
(36:58) - Learn More

As the Barbie movie hit theaters, waves of people in pink flooded out to watch one of the biggest cultural moments of the year. It was more than just a movie, though; Mattel and Warner Bros. Discovery partnered with one philanthropic partner - Save the Children - to ensure every girl has the confidence to dream.
Mattel is a long-time supporter of Save the Children’s work and was aligned to collaborate on this unique global cause marketing campaign in the belief that all children need to be equally heard and valued – and that no girl is held back based on her gender. The Barbie movie provided a unique opportunity to galvanize consumers around a movie that speaks to this vision.
Unfortunately, many girls develop self-limiting beliefs and stop believing they can be anything as early as six years old. “Barbie” aimed to disrupt gender stereotypes in a way that was empowering, inclusive and inspiring.
In today’s episode, EFG’s Alli Murphy is joined by Dan Peirce, Senior Managing Director of Corporate Partnerships at Save the Children, and Nancy Molenda, Executive Director of the Mattel Children’s Foundation & Global Philanthropy at Mattel.
In today’s episode, we’ll explore:

Key opportunities for organizations that are partnering on content marketing in global markets – and the unique challenges those types of collaborations require to reach new and more diverse audiences
Key strategies & tactics for rolling out global cause marketing campaigns
How to differentiate philanthropic opportunities from other promotional partnerships
How to work together to ensure campaign messaging supports the creative vision of the content it supports
What made Save the Children the right philanthropic partner
How Dan & Nancy prioritize their wellbeing

This episode is brought to you by Save the Children.
Links & Notes

Save the Children’s Website
Dan Peirce’s LinkedIn
Mattel’s Website
Nancy Molenda’s LinkedIn
Elevate Your Social Impact

Check out our annual conference!
Sign up for Engage for Good's newsletter
Check out past podcast episodes
Access free resources
Check out our monthly webinars
Let Alli know what you think of the show!


(00:00) - Welcome to Engage for Good
(02:14) - Introducing Nancy and Dan
(05:38) - The One Partner
(09:06) - Advancing Business Goals
(14:02) - Measuring Value Against Goals
(19:34) - Worldwide Trust
(29:31) - Lightning Round
(37:03) - Learn More

While many major corporations in the financial sector focus their social impact initiatives on education, financial literacy, and STEM programs, Morgan Stanley has charted a different course by dedicating its efforts to children's health.

For over half a century, the Morgan Stanley Foundation has focused on children's health, and in 2021, the Foundation launched the Morgan Stanley Alliance for Children's Mental Health. This initiative combines the considerable resources and extensive reach of Morgan Stanley with the expertise of nonprofit partners to confront the pressing challenges of stress, anxiety, and depression. In today's episode, EFG's Alli Murphy is joined by Joan Steinberg, Global Head of Philanthropy & President of the Morgan Stanley Foundation and CEO of the Morgan Stanley Alliance for Children's Mental Health.

The Alliance has several multi-year partnerships with organizations like The JED Foundation, Child Mind Institute, Place2Be, and the Columbia University Department of Psychiatry, among others. Additionally, it hosts an Innovation Awards program, providing grantees with seed funding, networking opportunities, and capacity-building support. As part of the Alliance's capacity-building efforts, the first five winners of the Innovation Awards program collectively raised an additional $6 million in outside funding for their programs.

In today's episode, we'll explore:

The motivations behind The Morgan Stanley Foundation's focus on children's health
How the Innovation Award program empowers small organizations in their initial steps toward scaling their impact
How the Alliance positively impacts the company's employee engagement
The connection between the brand's social impact work and its reputation as an employer of choice
Insights into the program's expansion plans for future cohorts
Advice to grant hopefuls & corporations leading their own grant-making platforms
How Joan prioritizes her well-being so she can continue moving this important work forward

Links & Notes

Morgan Stanley Website
Morgan Stanley Giving Back
Morgan Stanley Alliance For Children’s Mental Health
Joan Steinberg LinkedIn

Elevate Your Social Impact

Check out our annual conference!
Sign up for Engage for Good's newsletter
Check out past podcast episodes
Access free resources
Check out our monthly webinars
Let Alli know what you think of the show!


(00:00) - Welcome to Engage for Good
(01:37) - Introducing Joan Steinberg
(02:32) - We are More than Work
(03:12) - Why Children's Health?
(04:36) - Morgan Stanley Foundation
(10:55) - Sustainability of the Program
(13:20) - Unlocking Opportunity
(15:42) - Lessons Learned
(18:56) - Employee Engagement
(21:48) - How do you measure success?
(23:34) - Advice for Grantees
(27:26) - Leadership Lightning Round!
(32:43) - Learn More

All businesses start as an idea, a concept. However, only a select few evolve into full-fledged corporations, and even fewer have employees who've been there since day one.
Meet Icema Gibbs, JetBlue's Vice President of Corporate Social Responsibility & Diversity, Equity, and Inclusion. She joined the aviation company before they had a single plane. Now, more than two decades later, she's still with JetBlue, having witnessed significant transformations during her tenure.
In this episode, EFG's Alli Murphy and Icema take you on a journey through JetBlue for Good and the JetBlue Foundation, which recently celebrated its 10th anniversary. Along the way, they explore JetBlue's signature Fly Like A Girl initiative, the company's 13th annual golf classic, and much more.
JetBlue For Good serves as the company's platform for corporate social impact. It zeroes in on the areas that matter most to the airline's customers and crewmembers: youth/education, the environment, and the community. The JetBlue Foundation is the aviation industry's first airline foundation dedicated to supporting aviation-related education and STEM initiatives.
In today's episode, we'll explore:

JetBlue's journey from community affairs to cause marketing to CSR
How they augment small budgets with employee and consumer engagement
Three things that make Icema an influential leader
How JetBlue's social impact work often precedes its business ventures in new geographic locations
How the Foundation reworked its grant application process after candid feedback from grantees
Links & Notes

JetBlue Website
JetBlue For Good
JetBlue Foundation
Elevate Your Social Impact

Check out our annual conference!
Sign up for Engage for Good's newsletter
Check out past podcast episodes
Access free resources
Check out our monthly webinars
Let Alli know what you think of the show!


(00:00) - Welcome to Engage for Good
(00:21) - Introducing Icema Gibbs
(02:08) - We are More than Work
(04:54) - JetBlue for Good
(10:39) - 10 Years!
(13:18) - Fly Like a Girl
(16:31) - Swing for Good
(18:08) - Grants
(28:11) - Leadership lightning round!
(31:14) - Learn More

For corporate social impact work to be truly sustainable and stand the test of time, aligning a business's cause efforts with its corporate strategy and goals is crucial.

Citizen Verizon is an excellent example of integrating CSR throughout a corporation. It's a forward-thinking, responsible business plan that focuses on innovation and societal impact. Leveraging technology, Citizen Verizon propels digital inclusion, enhances human prosperity and champions climate protection. Over the past five years, Verizon has invested $3 billion in this initiative.

In this episode, EFG's Alli Murphy chats with Verizon's Senior Vice President & Chief Corporate Social Responsibility Officer, Rose Stuckey Kirk. Rose's role involves steering Verizon's corporate social impact commitments and seamlessly integrating its strategy across all facets of the company. Her extensive experience as a seasoned leader in diverse P&L and marketing functions equips her well to drive Verizon's social innovation work.

We highlight the legacy ed-tech program she developed - Verizon Innovative Learning - which fosters digital equity and has impacted more than 3.5 million students nationwide. The initiative provides tech tools, training, connectivity, and curricula to Title 1 schools to prepare often overlooked, low-income students for the digital workforce. These students are our future tech workforce leaders, innovators, and entrepreneurs.

In today’s episode, we’ll explore:

How Rose's P&L background informs her data-driven approach to CSR
Verizon's principle of "build with, not for" when it comes to program development
How to "walk the halls" and get buy-in for your initiatives
The importance of learning where a corporation "has a right to play" in the social impact world
Rose's thoughts on the challenges & opportunities of ESG

Join us for an inspiring conversation that delves into the heart of CSR and its transformative potential when aligned with business goals.

Links & Notes

Citizen Verizon
Verizon Innovative Learning
Rose LinkedIn

Elevate Your Social Impact

Check out our annual conference!
Sign up for Engage for Good's newsletter
Check out past podcast episodes
Access free resources
Check out our monthly webinars
Let Alli know what you think of the show!


(00:00) - Welcome to Engage for Good
(00:44) - Introducing Rose Stuckey Kirk
(03:46) - A Tour of Citizen Verizon
(10:12) - Early Lessons
(12:44) - Uniting CSR and Priofit Alignment
(15:24) - The Value of Walking the Halls
(21:12) - Measuring Success
(24:28) - ESG
(28:53) - A Decade of Lessons for Meaningful Impact
(33:24) - Learn More

Forty-one years ago, Greyston did something radical. They pioneered open and inclusive hiring practices, becoming trailblazers in the U.S. by eliminating resumes, interviews and background checks. Fast forward to today, and variations of Greyston's once radical concept of "open hiring" are rapidly gaining traction. Greyston now boasts over 30 open hiring "replication partners" - ranging from major corporations to small businesses - all of whom have embraced these transformative practices.

The Body Shop is one of Greyston's replication partners. The company began its open hiring journey in 2019 when Greyson came in to present on the topic. Four years later, the beauty brand has hired over 5,000 people through open hiring practices at distribution centers and retail stores across the globe. 

These initiatives aren't just about social impact; they deliver tangible business benefits. These practices have enhanced productivity, retention rates, diversity, conversion into new roles, employee engagement and talent acquisition - all while substantially reducing hiring costs.

In this episode, EFG's Alli Murphy is joined by The Body Shop's Global Director of Inclusion, Belonging & Wellbeing, Nykeba King, and Greyston's President & CEO, Joseph Kenner. Together, they delve into the pressing issue of more job openings than people available to fill them in the U.S. and how their open hiring practices aim to break down barriers to employment. These barriers often include individuals who are experiencing houselessness, were formerly incarcerated, are in recovery from addiction or have employment gaps on their resumes.
In today's episode, we'll explore:

The remarkable story of how Greyston pioneered open hiring
The Body Shop's incredible open hiring journey from 2019 to the present
The business benefits both organizations have seen as a result of open & inclusive hiring
The challenges and intricacies of these practices and how Joseph and Nykeba have overcome them
Practical steps and insights on how to initiate open and inclusive hiring at your organization
Links & Notes

Greyston Website
Greyston Open Hiring
The Body Shop Website
The Body Shop Open Hiring
The Body Shop Instagram
The Body Shop TikTok
The Body Shop X
The Body Shop Facebook
Elevate Your Social Impact

Check out our annual conference!
Sign up for Engage for Good's newsletter
Check out past podcast episodes
Access free resources
Check out our monthly webinars
Let Alli know what you think of the show!


(00:00) - Welcome to Engage for Good
(02:37) - Introducing Joseph Kenner and Nykeba King
(07:14) - What is Open Hiring?
(12:47) - People Practices at The Body Shop
(18:26) - Open Doors with Open Practices
(24:16) - Challenging Bias
(26:22) - Common Criticism
(30:11) - Getting Started
(32:56) - What's Coming at The Body Shop
(36:12) - Taking Care of Self