160 episodes

The Entrepreneur Ethos Podcast, hosted by entrepreneur and author Jarie Bolander, will dig deep into the traits, values, and beliefs that drive entrepreneurs to create an independent life that completes them as well as what all of us can learn from them.

The Entrepreneur Ethos Blue Wire, Jarie Bolander

    • Business
    • 5.0 • 19 Ratings

The Entrepreneur Ethos Podcast, hosted by entrepreneur and author Jarie Bolander, will dig deep into the traits, values, and beliefs that drive entrepreneurs to create an independent life that completes them as well as what all of us can learn from them.

    From Navy SEAL to CBD Advocate with William Branum

    From Navy SEAL to CBD Advocate with William Branum

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    Summary
    Hey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening. 

    Now on to my guest for today, William Branum, founder of Naked Warrior Recovery and a former Navy SEAL. 

    William learned about the Navy SEALs when he was a Boy Scout in Mississippi and decided that - and becoming a pilot - was what he wanted to do. He entered the Navy after high school and, after some “tactical errors,” eventually became a SEAL. 
    After 26 years in the Navy, he retired. At that point, he was struggling with a lot of stress and physical injuries and was using alcohol to cope. When a buddy offered him some CBD oil, he decided to try it. It wasn’t a magical overnight transformation, but he saw gradual improvement, and he became interested in finding out more. 
    Eventually he found himself at a conference where he was encouraged to start his own business creating and selling high quality CBD products. Naked Warrior Recovery offers CBD products for recovery specifically for veterans, athletes, and first responders. 
    William talks in this episode about the challenges of military training, especially “Hell Week,” when he realized that those who didn’t quit were not necessarily the most skilled or the strongest - they were the ones who had the right mindset, who didn’t let failure keep them down, and who understood the importance of teamwork. He’s used these principles for his own business venture which he’s set down as “5 SEAL Secrets.” He also talks about the importance of coming face to face with your fears as a road to mastering them. 

    Now, let’s get better together.
    Actionable Insights

    Marketing is key. Don’t believe “if you build it they will come.” You have to let people know you exist. 

    Break it down into smaller parts. Focus on the next step in your journey rather than the big goal at the end. 

    Do the work and resist distractions that pull you away from your focus. Aim to be the best at what you do.


     Links to Explore Further


    William Branum on LinkedIn

    Naked Warrior Recovery


    5 SEAL Secrets  


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    • 1 hr 2 min
    Entrepreneurship Is in My Blood with Marjorie Radlo-Zandi

    Entrepreneurship Is in My Blood with Marjorie Radlo-Zandi

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    Summary
    Hey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening. 

    Now on to my guest for today, angel investor and business consultant Marjorie Radlo-Zandi. 

    Marjorie shares that entrepreneurship “is in her blood,” with great-grandparents who ran brokerages in Russia and Manhattan. Her first project was establishing a sailing program at 19 in her home town of Burlington, Vermont. She saw a white space, where there was a need and she had an idea to fill it. This is the foundation for her attitude toward building businesses, which she’s made her life’s work. 

    Marjorie earned an MBA from Northeastern University then moved to Silicon Valley, where she helped businesses grow globally. She then took on the challenge of helping a food diagnostic company to grow and scale and moved back to the Boston area. She’s taken what she’s learned from these experiences to become an investor, consultant, and a mentor. She’s part of both the Launchpad Investor Group and the Branch Investor Group, which focuses on investing in food companies. 

    Marjorie sees a lot of growth in food and food safety, especially anything that helps us live healthier lives, which she calls “better for you,’ as well as in online learning and health diagnostic testing at home for both people and pets. 

    Marjorie believes that successful entrepreneurs need to have a lot of grit and passion, as success rarely happens overnight, and a high tolerance for ambiguity, so you’re ready for anything that gets thrown your way. 

    Now, let’s get better together.
    Actionable Insights

    If you’re at the stage of seeking investors, Radlo-Zandi offers some tips: 


    Under-promise and over-deliver. Establishing credibility by meeting or exceeding expectations in initial rounds so the subsequent funding rounds are easier. 

    Prepare projections for five years, and, if applicable, budget in time for FDA approval.

    Have an exit strategy that shows that investors will get a return. 

    Be open to advice and input, and don’t be afraid to ask for help.


     Links to Explore Further


    Marjorie Radlo-Zandi on LinkedIn


    Jazzas   

    Launchpad Investor Group


    Branch Investor Group 

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    • 52 min
    Flipping the Script on Big Data with Mike Audi

    Flipping the Script on Big Data with Mike Audi

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    Summary
    Hey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening. 

    Now on to my guest for today, Mike Audi, founder of TIKI, a new company that aims to help empower people to control their own personal data. He calls such data the “raw material of the internet.”

    Mike has long been concerned with how the types of companies he’s built software for have used people’s data. In 2020, when more and more people were voicing dissatisfaction with the ways companies have used people’s data, he saw a way to make a change and he came up with a solution. That solution is to “flip the paradigm on its head” by instead giving the power to the people.

    TIKI’s approach is to build a means for people to control how their data is shared, as well as to be able to make money off the data they do choose to share. TIKI’s founding principle is that they must be a company that builds loyalty and trust. Therefore, they are making everything about the company public and transparent, from the code they write to their financial statements. They set out to do a beta test with 1,000 users - and have ended up with over 120 thousand who have signed on to try out the software, which is still in development. Mike recognizes it’s an ambitious project, and it won’t be easy, but he’s optimistic that, even if they don’t succeed, they’ll be contributing to finding a solution.

    Now, let’s get better together.
    Actionable Insights

    Building trust with your customers is essential, no matter what your industry. TIKI’s approach to building trust is by being completely transparent in everything they do. Mike sees this as their brand differentiator. 

    Mike recommends that aspiring entrepreneurs ask themselves what’s motivating them and cautions that the motivation must be strong enough to see you through the challenges and difficult periods. Like many of my other guests, Mike’s advice is to make sure you have passion for what you’re doing and to be motivated by more than just money.

    Sometimes the market needs time to catch up with your idea; recognizing when the time is right can be crucial, but also be willing and ready to take the leap when it is right. Once Mike saw the time was ripe for his idea, he started soliciting feedback, and, seeing there was indeed tremendous interest, he acted quickly to lay the foundation for TIKI. 

    Links to Explore Further

    Mike Audi on LinkedIn 

    Mytiki.com

    TIKI on Tik Tok


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    • 45 min
    The Fractional CMO with Eric Dickmann

    The Fractional CMO with Eric Dickmann

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    Summary
    Hey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening. 

    Now on to my guest for today, Eric Dickmann, founder of The Five Echelon Group, which helps small and medium-sized businesses create and implement marketing strategies. He also hosts The Virtual CMO Podcast and a YouTube show on work-life balance. 

    Eric climbed the ladder of the corporate world, becoming senior marketing director for Oracle. While it was a great experience, after over 30 years in the corporate world he became disenchanted with the values he saw driving big companies. He resolved to instead go out on his own and help smaller companies grow and scale. Eric now offers his expertise as a “fractional chief marketing officer,” working as a consultant to help companies with their marketing strategy. Eric explains that businesses that don’t think marketing is worth the investment have often lacked a coherent strategy and are usually just employing tactics, so an overall vision for a company’s marketing can be vital - and yet many companies don’t have one senior person just for marketing. His fractional/virtual CMO service is a way to fill this gap. 

    We’ve talked before on the show about the importance of marketing, of telling a good story, and of finding the right product-market fit. Eric adds some important insights for both new founders and business owners looking to scale, including why it’s important to have a strategy and not just tactics; why consistency is key; and why some testing and experimentation at the beginning is vital. 

    Now, let’s get better together.
    Actionable Insights

    Hone your elevator pitch. Be ready and able to clearly and concisely tell someone what you do and/or sell. Eric suggests pitching to a family member and then testing them a few days later by asking them to tell you what you do. 

    Build a good network - the sooner, the better. Create a good network of people you can turn to for advice, referrals, and support. All successful businesses are built on strong networks. 

    Allocate part of your budget to marketing as early as possible so you can start testing out your product and figuring out your market. Sometimes businesses discover their market is not who they originally thought, so be ready to pivot when the data steers you in a different direction. 

    Links to Explore Further

    Eric Dickmann on LinkedIn

    The Five Echelon Group

    Virtual CMO Podcast

    Work-Life show 


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    • 56 min
    The Stairs to Success with Brian Wallace of NowSourcing

    The Stairs to Success with Brian Wallace of NowSourcing

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    SummaryHey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening. 
    Now on to my guest for today, Brian Wallace, founder of NowSourcing, an award-winning infographic design agency. 
    Brian, who has had his business for 15 years, is in the third iteration of his company’s focus. He started out in tech but moved into marketing when he realized that people needed more guidance on how and why to use the tech. When he set about to provide social media, he realized he needed to  get more focused, and has since built a successful company based on the creation of infographics. He’s now sought out by big brands to create their infographics. 
    Brian emphasizes the importance of putting in the work to attain mastery and observes that it’s better to be unknown until you have done so so people aren’t watching you, enabling you to keep your focus on the work. Brian encourages entrepreneurs to consider how they can help, rather than focusing on what they want, and to focus on building authentic connections. He also cautions against quitting your day job until you have some traction in your dream job. 
    Now, let’s get better together.
    Actionable Insights
    Don’t spam potential connections. It’s better to take your time building relationships instead. Show that you are truly interested in and care about the people you reach out to. 

    Know that being an entrepreneur is different from being a subject matter expert or being a freelancer. Being an entrepreneur means taking control of - and responsibility for - all aspects of your business. 

    Failing often at first can help you figure out your sweet spot. Once you’ve found that, work hard to create mastery, keeping in mind that, as articulated by Zig Ziglar, “You can’t take an elevator to success; you’ve got to take the stairs.” 

    Links to Explore Further
    Brian Wallace on LinkedIn


    NowSourcing 

    NowSourcing on Twitter 

    Zig Ziglar

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    • 52 min
    Addressing Change in Libya with Taha Elraaid

    Addressing Change in Libya with Taha Elraaid

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    Summary
    Hey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening. 

    Now on to my guest for today, Taha Elraaid, CEO of Lamah, a tech startup in Libya.

    Taha grew up in an entrepreneurial family that runs a successful food service business. Taha figured he’d eventually join the family business, but after traveling and spending time in San Francisco, Canada, and Australia, he realized he wanted to do something to have more of an impact in his homeland. 

    Taha’s current project is to help create a national addressing system in Libya. Currently, other than a few major streets, most streets don’t have official names, and people often use descriptions to give directions. Without such an address, it’s harder for people to access services many of us take for granted. Constant power outages and lack of internet access outside of the home also limits Libyans’ ability to use smartphone apps, debit and credit cards, and other conveniences that many of us take for granted. Deliveries have to be picked up at a warehouse rather than being sent to a residence. However, Taha has found some people need to be shown that this is an issue, so Lamah did a trial run of helping people more easily obtain cash from their paychecks, because the banking system is undependable and often inaccessible. This encouraged people to identify their locations and thus be matched up with an address. Clearly, Taha is looking at existing problems and using some creative thinking to get where he wants to go. 

    Taha also founded and runs a co-working space that he sees as being a more welcoming, positive space where people can come together - something of an oasis in Libya. 

    Now, let’s get better together.
    Actionable Insights

    Start where you can. Building a national addressing system is a huge undertaking but Elraaid and Lamah are finding a way to get it started, in part by showing people why and how they might benefit from such a system. 

    Taha didn’t actually finish college, but he thinks making an impact is more important. He lets his purpose and passion lead and motivate him. 

    Leadership is about bringing people together. Once people work together for a common purpose, everyone benefits. 


    Links to Explore Further



    Taha Elraaid on LinkedIn 

    Lamah

    Misaha Coworking Space


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    • 1 hr

Customer Reviews

5.0 out of 5
19 Ratings

19 Ratings

JoshRhodes8 ,

It doesn’t get much better!!

So glad I stumbled across The Entrepreneur Ethos! After listening to just one episode a few weeks back, I was hooked. I can tell a lot of thought and research is put into every episode, and I find myself looking forward to each episode drop. Keep the solid content coming - I am a HUGE fan!!

Jersey Kerrigan ,

A rich conversation filled with precious nuggets

Each episode I have listened to has been entertaining, far reaching and grounded in valuable lessons for any entrepreneur. While each guest shares their own story, Jarie adds his own ideas and takes the conversation deeper to get at the important lessons for us all. I get something out of every episode. Definitely part of my rotation to continue growing my own entrepreneurial skills and success.

bar sitter ,

Be a better entrepreneur!

On this show, Jarie Bolander and his guests provide some very practical and powerful tips for both new and seasoned entrepreneurs. I’ve not heard every episode, but everyone I have heard gave me at least 1 idea to act on.

Brett Cooper
Solving the People Problem: Essential Skills You Need to Lead and Succeed in Today’s Workplace
Named the #1 must-read book of 2021 by Entrepreneur Magazine

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