The Entrepreneurial Casino Is Selling You a Lie | Jessica Lackey

The online business world sells you a dream that doesn't work. Jessica Lackey shares the reality outside of the entrepreneurial casino. We chat about the the real path - the long, hard path - that's often the only way to sustainable success.

More from Imperfect Creatives:

• Substack: https://imperfect.email
• YouTube: https://youtu.be/_0FRrrmBAMQ
• Instagram: https://www.instagram.com/imperfect_creatives

More from Jessica:

• Website: https://www.deeperfoundations.com/
• Substack: https://substack.com/@jessicalackey

Chapters

(0:00) How Jessica ended up in the casino

(5:48) Why social media stopped working for networking

(8:30) Puppy dog internet theory

(12:28) Building two businesses at once

(17:20) The cost of running a content engine

(20:00) Procasti-learning

(25:56) Doing the stuff that sucks to do the stuff that sings

(28:52) What are you optimising for?

(30:28) Delivery vs content business

(33:20) Don't force the art to pay the bills

(35:06) Step-change functions and limiting factors

(41:38) What kept Jessica going in the early years

(45:32) The zone of enoughness

(50:10) Idea composting

(55:14) Roots to fruits

(57:46) Signal vs momentum

(1:01:14) Niche down, but let the pattern emerge

(1:07:22) Playing the long game

(1:11:31) Key takeaway & recommendations