178 episodes

The Entrepreneurial You is a podcast for passionate and dedicated entrepreneurs and leaders seeking inspiration. Each week a global, high-impact entrepreneur is featured to motivate and inspire our community of Peak Performers. Email me at henekawatkisporter@gmail.com or visit henekawatkisporter.com

The Entrepreneurial You Heneka Watkis Porter

    • Entrepreneurship
    • 5.0, 57 Ratings

The Entrepreneurial You is a podcast for passionate and dedicated entrepreneurs and leaders seeking inspiration. Each week a global, high-impact entrepreneur is featured to motivate and inspire our community of Peak Performers. Email me at henekawatkisporter@gmail.com or visit henekawatkisporter.com

    Jordan Kentris: The Value of User Testing and Consumer Research to Improve Products and Website Conversion

    Jordan Kentris: The Value of User Testing and Consumer Research to Improve Products and Website Conversion

     



    Jordan is the founder and creative director of A Good Day, a bespoke experience studio specializing in custom stationery, events, branding and user experience. Getting his start in advertising, he's spent the last 13 years building a foundation in digital & consumer strategy with a focus on enhancing user experiences across the physical & digital worlds. He launched A Good Day in 2014 to marry his passions for paper & user experience, working on a wide range of projects from small business branding & custom wedding invitations to website redesigns & digital transformations for large multinational brands.



     



    Show Notes



     



    "Research is formalized curiosity. It is poking and prying with a purpose. " -Zora Neale Hurston



     



    Testing and measuring are absolutely essential to the growth of any business. In order to test and measure, consumer research is important. In this episode of The Entrepreneurial  You Podcast, Jordan  Kentris shared his knowledge on the value of user testing and consumer research to improve products and website conversion.



     



    Here is a snippet of what  Jordan shared:



     



    “So many different ways you can do research; so there is that usability testing that we just talked about; there is contact testing and product testing where you're testing a physical item or in the case of simply putting something in front of them and seeing how it is resonating. Then there are some broader research like market research so you can look at the competitive analysis. Some broader category level research...so If you for example you design household goods, what are other household good companies looking at? Or if you are doing custom wedding stationary, what are other stationery and wedding professionals doing in the market space and what kind of products do they have out there? And what are consumers looking for and how are they being engaged with their audiences?"



     



    Listen to the episode and let us know what is your biggest takeaway.



     



    Connect with Jordan Kentris:



     



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    Support The Entrepreneurial You here fo US$5.00 monthly: https://glow.fm/tey.



     



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    • 22 min
    Elle McCann: Setting Up a Shopify Store for Success

    Elle McCann: Setting Up a Shopify Store for Success

    Elle McCann, owner and designer of Curious Themes web development studio, creates online classes that cover how to launch and grow Shopify stores quickly. She has been listed as a Shopify Expert for over seven years and in that time has created over 150+ Shopify stores.Elle is dedicated to helping entrepreneurs grow their online business without the overwhelm. She posts weekly videos on her YouTube channel that currently has over 27,000 subscribers and is growing fast. Elle lives in Nashville, TN.



     



    Show Notes



    “Tough times never last, but tough people do.” ― Robert H. Schuller



    Shopify is indisputable one of the most popular  eCommerce hosting platforms. Since this option was created predominantly for product-based merchants around 10 years ago, it has only grown in popularity with vendors. This episode of The Entrepreneurial You podcast looks at how to set up a Shopify store for success.



     



    Here is a snippet of what Elle shared:



     



    “They (Shopify) do have a lot of different sales channels. The most popular ones are definitely Facebook, Instagram and Pinterest but they also have abilities to LinkedIn and Amazon to sell your products there as well. I think it's really nice that you can set up your products once on your Shopify store and then just connect them to these other platforms where your customers may already be hanging out. So it makes it an easier process to get them to purchase from you and you're not having to try to introduce people to your website every single time."



     



    Listen to the episode and let us know what is your biggest takeaway.



     



    Connect with Elle McCann:



     



    Get $100 OFF Shopify courses - Discount Code: SETUPSHOPIFY100



     



    Website 

    YouTube



     



    Visit our Sponsor: Jamaica Stock Exchange



     



    Email: Heneka Watkis-Porter 



     



    Support The Entrepreneurial You here fo US$5.00 monthly: https://glow.fm/tey.



     



    Looking for spiritual upliftment? Listen to My Daily Devotion. A very short devotional to get you closer to God. Listen on: 



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    • 24 min
    Edwin Dearborn: Myths & Misconceptions of Personal Branding In The Digital Era

    Edwin Dearborn: Myths & Misconceptions of Personal Branding In The Digital Era

    Edwin is the author of three books and has lectured to thousands of business professionals around the globe on the subjects of branding, social media, and digital marketing. In addition, Edwin has spent the last 35 years specializing in working with small businesses to increase their profits across the US and the globe. Edwin combines a unique ability to blend humor and pragmatic know-how into his presentations. 



     



    Show Notes



    “If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young. ” ― Jeff Bezos



     



    We are in an era where seemingly everyone is a branding expert and we have the digital age to thank for that. But, we must proceed with caution as we aim to get branding right.  This episode of The Entrepreneurial You podcast with Edwin Dearborn will explore some of the myths and misconceptions of branding in the digital age.



     



    Here is a snippet of what Edwin shared:



     



    “Personal branding really is about how do you stand out amongst the noise; and be considered and looked to as the expert in your field. How do you become the obvious choice? When somebody wants to go to a restaurant-your's the restaurant that everybody wants to go to or, if you're the Personal Coach or the Realtor, how do you stand out amongst all the Realtors? I live in the Las Vegas, Nevada area in the United States. There's 13,000 real estate. That's a lot of people. Las Vegas has got 2.5 million people just within the city in the County so, how do you stand out? How do you stand out and be amongst the top 2 or 3% of the people that are considered? How to do that? You've got to build a brand not around you but around what you do...how you do it."



     



    Listen to the episode and let us know what is your biggest takeaway.



     



    Connect with Edwin Dearborn:



     



    FREE Word Of Mouth EbooK



     



    Website 

    LinkedIn



     



    Visit our Sponsor: Jamaica Stock Exchange



     



    Email: Heneka Watkis-Porter 



     



    Support The Entrepreneurial You here fo US$5.00 monthly: https://glow.fm/tey.



     



    Looking for spiritual upliftment? Listen to My Daily Devotion. A very short devotional to get you closer to God. Listen on: 



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    • 25 min
    Julie Schechter: Entrepreneurial “Water Muscle”, and Reflections and Takeaways From Quarantine

    Julie Schechter: Entrepreneurial “Water Muscle”, and Reflections and Takeaways From Quarantine

     



    Julie is a Harvard law graduate and relationship wellness expert focusing on loneliness, millennial isolation, and how we can foster strong long-distance connections with our networks. She is also the founder and CEO of Small Packages, a curated care package company that sends love when you cannot be there in person. 



    Julie's work and opinions have been featured in numerous international publications, including The Everygirl and Elite Daily. Julie was also awarded a Visionary Women Grant by Shark Tank’s Barbara Corcoran.



     



    Show Notes



     



    “We felt so lonely in the crowd. And now we feel so connected in isolation.” 



    ― Hrishikesh Agnihotri



     



    What lessons have you learnt from the quarantine? What is your biggest takeaway? All this and more are the issues we focused on for this episode of The Entrepreneurial You Podcast.



     



    Here is a snippet of what Julie shared:



     



    “The thing that I always keep going back to is when you're an entrepreneur, you're sort of inventing everything for the first time. We like to say that we go to the university of Google and YouTube; teaching ourselves how to do all of these things that we didn't expect to have to be experts in_finding away at least this is what I do.  Congratulating yourself for continuing the search I think is enormously helpful because if you wait until you have achieved competency and everything you need to in marketing and sales in all of the aspects of running a business, that's just exhausting. So congratulating yourself on the journey I think is a really helpful move.."



     



    Listen to the episode and let us know what is your biggest takeaway.



     



    Connect with Julie Schechter:



     



    Website

    Instagram



     



    Visit our Sponsor: Jamaica Stock Exchange



     



    Email: Heneka Watkis-Porter 



     



    Support The Entrepreneurial You here fo US$5.00 monthly: https://glow.fm/tey.



     



    Looking for spiritual upliftment? Listen to My Daily Devotion. A very short devotional to get you closer to God. Listen on: 



    Apple Podcasts



    Google Podcasts



     

    • 22 min
    George Wardman: Leveraging Reviews to Grow Your Business

    George Wardman: Leveraging Reviews to Grow Your Business

    George is the Founder of 5 companies, 3 exits, still running two. He is the founder of onestopdevshop.io, software and design agency, and online reputation management software, Wavereview.



     



    Show Notes



     



    "Nothing ruins your day more than getting a bad review." Taylor Swift



     



    It is no secret that reviews can either make or break your business. This is backed by statistics. In a recent survey, 83% of consumers say they either completely or somewhat trust recommendations from family, colleagues, and friends about products and services – making these recommendations the highest ranked source for trustworthiness. [Nielsen]. This week’s episode of The Entrepreneurial You Podcast focuses on this notion.



     



    Here is a snippet of what  George shared:



     



    “The statistics that I've seen is that 70% of the people that read reviews trust them as much as a recommendation from a friend. If you're looking at a business and it has no reviews that means you're probably going to be 70% more likely to choose the business that has reviews than the one that doesn't."



     



    Listen to the episode and let us know what is your biggest takeaway.



     



    Connect with George Wardman:



     



    Have a Software idea? Connect with George for a FREE CONSULTATION



     



    Website

    Podcast

    Facebook

    Twitter



     



    Visit our Sponsor: Jamaica Stock Exchange



     



    Email: Heneka Watkis-Porter 



     



    Support The Entrepreneurial You here fo US$5.00 monthly: https://glow.fm/tey.



     



    Looking for spiritual upliftment? Listen to My Daily Devotion. A very short devotional to get you closer to God. Listen on: 



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    Google Podcasts



     

    • 22 min
    Jennifer Hofmann: Tips on Starting a Successful Training Business

    Jennifer Hofmann: Tips on Starting a Successful Training Business

    Jennifer, a virtual classroom and blended learning pioneer, is Founder and President of InSync Training. Her entirely virtual consulting firm specializes in the design and delivery of engaging, innovative, and effective modern blended learning. Under Jennifer’s expert leadership, Inc. 500|5000 named InSync training the 10th Fastest Growing Education Company in the U.S. in 2013, the 20th Fastest Growing Education Company in 2014, and to their Inc. 5000 list for four consecutive years. Dell Women’s Entrepreneur Network, Forbes Most Powerful Women Issue, The NativeAdVantage, and Goldman Sachs 10000 Small Businesses have all recognized her entrepreneurial drive.



     



    Show Notes



    Where my reason, imagination or interest were not engaged, I would not or could not learn. — Sir Winston Churchill



    With over 20 years in the online training business, Jennifer has been ahead of the game and has garnered so much experience which makes her a leader in this area. This episode of The Entrepreneurial You Podcast couldn’t be more relevant to the times we are now experiencing.



    Here is a snippet of what  Jennifer shared:



    "I like three things, I want everybody to be able to write on the Whiteboard at the same time because there's ways we can get introductions of 25 people done in 2 minutes. It makes it very effective, which is so important in the virtual world. We may only have 90 minutes or two hours together and everybody's working at the same time, which can be very powerful. 



    I like to have a chat room where everybody can have a group chat that's easy to use that allows everyone to have an equal voice. So you may decide to speak out loud or you may decide to type in chat. It eliminates accents. It can help people with for example English as a second language and it allows people to reflect. I also want easy to use breakout rooms. Break out rooms allow us to come together in one virtual space and with the click of a few buttons we can send learner's into smaller groups where they can collaborate and create together. Those are the things I look for in technology."



    Listen to the episode and let us know what is your biggest takeaway.



    Connect with Jennifer Hofmann:



    Website

    Facebook

    Instagram



    Visit our Sponsor: Jamaica Stock Exchange



    Email: Heneka Watkis-Porter 



    Support The Entrepreneurial You here fo US$5.00 monthly: https://glow.fm/tey.



     



    Looking for spiritual upliftment? Listen to My Daily Devotion. A very short devotional to get you closer to God. Listen on: 



    Apple Podcasts



    Google Podcasts



     

    • 22 min

Customer Reviews

5.0 out of 5
57 Ratings

57 Ratings

Jana O. in FL ,

A gem in the entrepreneurship space!

Heneka and her guests are always fascinating. Learning so much - and getting inspired! - by listening in.

tommye w-c ,

Inspirational

Heneka is passionate and inspiring. She also brings on high impact guests to really inspire the entrepreneurial community.

RWlistens ,

Just all around good

Thoughtful, insightful, and interesting. A hidden gem!

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