4 episodes

The Entrepreneur’s Ecosystem is your go-to source for digital marketing real talk — aka. nuanced and personalized conversations with business owners who all have one thing in common: they say no to the status quo. Brought to you by 2 gals who are in the trenches daily working with multi-million dollar companies and building their own.
If you’re tired of one-size-fits-all formulas and shallow “tips and tricks” and ready to go deep and discover marketing and business growth strategies that align with who you are, this is the show for you.

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The Entrepreneur’s Ecosystem Chanti Zak & Dawn Petrin

    • Business
    • 5.0 • 16 Ratings

The Entrepreneur’s Ecosystem is your go-to source for digital marketing real talk — aka. nuanced and personalized conversations with business owners who all have one thing in common: they say no to the status quo. Brought to you by 2 gals who are in the trenches daily working with multi-million dollar companies and building their own.
If you’re tired of one-size-fits-all formulas and shallow “tips and tricks” and ready to go deep and discover marketing and business growth strategies that align with who you are, this is the show for you.

See acast.com/privacy for privacy and opt-out information.

    What It REALLY Takes to Scale with Sandra Booker

    What It REALLY Takes to Scale with Sandra Booker

    Have you ever felt like your business was on the cusp of experiencing incredible growth—if only you could grow a few more hands and add another 12 hours to the day? Have you experienced the frustration of a stagnating entrepreneurial venture that had an amazing mission and goal, yet just couldn’t seem to get off the ground? Maybe your business was an overnight success and experienced growth beyond your wildest dreams, only to crash and burn after you realized it wasn’t sustainable. Or maybe you’ve never had any of these experiences because you’re still too overwhelmed by the thought of running your own business to finally take the leap. 
    Today, we’re talking to Sandra Booker, an online business manager and growth strategist specializing in helping overworked, overwhelmed, multi-hatted entrepreneurs become the CEOs of sustainable, scalable, and profitable businesses. She also teaches others how to build and grow their own six-figure virtual assistant practices, and she’s on a mission to create a million jobs by helping her clients and students scale their businesses. 
    Tune in and listen to episode four of The Entrepreneur’s Ecosystem. We’re talking to Sandra about the Great Resignation, how people can work smartly toward expanding their businesses, culture and scaling, and the very personal event that spurred her to start working in the VA sphere. 
    In This Episode, You Will Learn:
    How Sandra got into the growth strategy field (06:32)If hiring a business manager would benefit you and your business 13:32)If your business isn’t running well, you should fix it—it doesn't have to be completely broken (18:28)The idea of “profit” should be more than just financial gain (24:55)in order to scale your business, you have to know your strengths, your weaknesses, and be willing to look at the ugly sides and be okay with them (39:38)
    Questions Asked:
    Is that, “Am I making anyone’s life better?” feeling one of the driving forces behind the Great Resignation? (05:00)What are he differences between virtual assistant work and business management work? (08:49)​​Can you walk us through your definition of what it means to scale a business? (19:40)How would you define the term “culture” in regards to business? (27:40)
    Tell us what you want us to talk about:
    www.chantizak.com/feedback
    Find Out Your Own Unfair Advantage:
    www.chantizak.com/unfairadvantage
    Connect with Sandra:
    WebsiteLinkedIn
    Connect with Chanti: 
    WebsiteInstagram
    Connect with Dawn:
    WebsiteInstagramLinkedIn
    Some of our quiz funnels:
    https://horizonfound.com/quizhttps://learn.kaysemorris.com/ceo-teacher-type-quizhttps://www.consciousconversion.com/quiz/
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    • 1 hr 3 min
    How to Make an Offer Your Audience Can’t Refuse

    How to Make an Offer Your Audience Can’t Refuse

    A little sapling sits in a forest, full of potential to grow strong, see its leaves change from green to brilliant orange, and host a beautiful plethora of mushrooms in its shadow. But it can only reach that potential if it has deep roots, binding it to nutrient-rich soil and stabilizing it so it can grow tall and healthy. If the roots don’t flourish, then neither does the tree and, eventually, the sapling will fail to thrive and wither away.
    Now imagine that this same sapling is your burgeoning business, full of promise, and your roots are your offers. They’re why people come to you and they’re what makes your business special over everyone else’s. If your offers fail to attract, you’ll be left with rotting roots and a business bearing little fruit. 
    Today, we’re talking all about offers. If you’re an online entrepreneur— especially one selling courses, memberships, coaching programs, or products—this episode is for you!
    Tune in and listen to episode three of The Entrepreneur’s Ecosystem. Join us as we demystify the idea of an ‘offer stack,’ cover why sharing your personal message has everything to do with your business, and tell you exactly why delivering on your offer is so important.
    In This Episode, You Will Learn:
    Creating an irresistible offer is more than just the offer itself (05:09)In most courses, 20% of the people will get 80% of the results—and we’re striving to change that (11:34)Every offer you create is essentially a new business (20:08)When solving a big pain point, breaking things up into bite-size content will help avoid audience overwhelm (37:20)Bonuses are little extras that can lend support in aspects relevant to the core offer, but not necessarily essential info (47:29)Knowing who your ideal customer is and where they are financially are both crucial to sales success (53:21)
    Tell us what you want us to talk about:
    www.chantizak.com/feedback
    Find Out Your Own Unfair Advantage:
    www.chantizak.com/unfairadvantage
    Connect with Chanti: 
    Website
    Facebook
    Instagram
    Connect with Dawn:
    Website
    Instagram
    LinkedIn
    Some of our quiz funnels:
    https://horizonfound.com/quiz
    https://learn.kaysemorris.com/ceo-teacher-type-quiz
    https://www.consciousconversion.com/quiz/
    Links we mentioned:
    https://chantizak.com/offerworkshop

    See acast.com/privacy for privacy and opt-out information.

    • 1 hr 6 min
    Intro to the Empathy Marketing Ecosystem + How It Can Help You Create Sustainable Success

    Intro to the Empathy Marketing Ecosystem + How It Can Help You Create Sustainable Success

    You’re walking through a beautiful fall forest, the light through the leaves casts a warm glow all around you, and you fill your lungs with the smell of slightly damp, fresh fallen foliage. Amongst the tree trunks and underbrush, you see a crop of beautiful chanterelles, which you carefully pick and bring home to eat with your supper. Only after finishing your meal do you realize those weren’t chanterelles at all—but false chanterelles. You’ll live (of course!), albeit with an upset stomach and a seriously bitter taste in your mouth.
     
    So, what exactly do mushrooms have to do with marketing, you ask? We’ve all been in situations where we’ve invested our time and energy into something we believed served our best interests at the time, yet found ourselves afterward to be a little let down or even downright disappointed in the end… Kind of like thinking you’re scoring a delicious, earthy treat and ending up with a bellyache.
    Today, we're talking a little bit more about ecosystems, that selling doesn't have to mean taking advantage, and we’re picking your brain a bit about empathy marketing.
    Tune in and listen to episode two of The Entrepreneur’s Ecosystem. Join us as we talk about where the entrepreneur fits in the empathy marketing ecosystem, how knowing your strengths, weaknesses, and natural gifts is integral to your success, and that people—just like seeds—need different sets of parameters in order to reach their potential.
    In This Episode, You Will Learn:
    The connection between ‘ecosystem’ and ‘economy’ (06:54)Don't try and come up with a static, perfect thing right now—everything evolves (11:52)Where the idea for the empathy marketing ecosystem model came from (15:32)You have to honor natural rhythms—we don't want the sun to shine at full capacity all of the time (26:39)The most important part of your ecosystem outside of the sun are the seeds (42:06)Your business soil is a diverse collection of proven growth and connection strategies that enable customer transformation to take root (58:48)
    Tell us what you want us to talk about:
    www.chantizak.com/feedback
    Find Out Your Own Unfair Advantage:
    www.chantizak.com/unfairadvantage
    Connect with Chanti: 
    WebsiteFacebookInstagram
    Connect with Dawn:
    WebsiteInstagramLinkedIn
    Some of our quiz funnels:
    https://horizonfound.com/quizhttps://learn.kaysemorris.com/ceo-teacher-type-quizhttps://www.consciousconversion.com/quiz/
    See acast.com/privacy for privacy and opt-out information.

    • 1 hr 32 min
    Nuance, sustainable success, real talk + awkward randomness

    Nuance, sustainable success, real talk + awkward randomness

    When it comes to creating sustainable success, it's all connected and there is no one-size-fits-all formula. We’re starting a conversation that embraces nuance, elevates the importance of empathy, and addresses the diverse and distinct strengths that enable entrepreneurs to not just make money, but to make real lasting positive change—in a regenerative, revolutionary way.
    Today, we’re sharing with you the beauty in the imperfection, a break in perfectly curated, highlight reel rhetoric, and a chance to make our unique voices heard. 
    We aim to help you become a big-hearted change-maker with a bold vision to build a business that gives you butterflies and a life that makes you want to high-five yourself. We’ll address the interconnected nature of all that you do, from marketing to mindset and everything in between.
    Tune in and listen to the first episode of The Entrepreneur’s Ecosystem. We welcome you to join us for a co-creative effort while we speak without risk of being canceled,  trolled, or buried by the algorithm and celebrate the nuance and individuality of entrepreneurship. 
    In This Episode, You Will Learn:
    What Entrepreneur’s Ecosystem is all about (02:43)A bit about who we are (06:05)Our mission statement (11:43)What our company is known for in the online space (17:51)Entrepreneurship is not one-size-fits-all (24:22)Some of our plans for future episodes (25:48)
    Tell us what you want us to talk about:
    www.chantizak.com/feedback
    Find Out Your Own Unfair Advantage:
    www.chantizak.com/unfairadvantage
    Connect with Chanti: 
    WebsiteFacebookInstagram
    Connect with Dawn:
    WebsiteInstagramLinkedIn
    Some of our quiz funnels:
    https://horizonfound.com/quiz
    https://learn.kaysemorris.com/ceo-teacher-type-quiz
    https://www.consciousconversion.com/quiz/
    Links we mentioned:
    https://www.aubreymarcus.com/blogs/aubrey-marcus-podcast

    See acast.com/privacy for privacy and opt-out information.

    • 38 min

Customer Reviews

5.0 out of 5
16 Ratings

16 Ratings

msorro ,

5 stars allllll day

Chanti and Dawn are human gems with potent, conscious wisdom. As a female entrepreneur, I relate to REAL and these two are just that. Wildly successful, sought after marketing experts to the stars and deeply grounded and humble. The Entrepreneur's Ecosytem is the way forward. Highly recommend!

Grateful Emily ,

Quizzes for Your business.

How interesting to have a business of writing quizzes and how that can affect your business. Chanti and Dawn easily communicate how success is all connected. A fin, pleasant converstation between friends.

joshhaynam ,

Start listening and see what happens, you won't regret it

Listening to Chanti and Dawn chat is like hearing friends who do very cool things all the time but don't really talk about it. Except now they are talking about it, but also acknowledging the uncomfortably of sharing successes, grappling directly with the mental battles of it all. So you'll learn how to do stuff, join in the realness of what goes on for high performers in life, and get to be a part of their world for a minute, it's great.

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