The Erin Strayer Show Erin Strayer

WARNING:  Quick Fixes, Symptoms, Mission, Agitating and Playdough will be talked about during this interview about Brand Identity!

One of the most dangerous threats to your marketing efforts is when your audience is perceiving you in a different way than how you want to be perceived.  You’ve heard over and over that you need to know your audience and it probably gives you a headache just thinking about it.  Most of us have done everything we can to attract new clients but still feel stagnant with limited growth. So how do you  align who you are at your core…  your identity to match your business Personality?  To bridge the GAP .G.A.P. between you and your clients and how do you increase that emotional connection?!?!  ALL things we will be talking about today with our veteran  Brand and Design Strategist.  So hang on tight this is going to be  massive AH-HA’s and note-worthy content coming at you right now!

Highlights:

6:05 Struggles, Life Experiences, Triggers, Individuals and Corporations
8:11 Different Calling

10:00 Small and Mighty

11:00 Does your business have a wardrobe?

13:12 What’s the vision you are after?

14:44 Brand Plan - do you have one?

16:00 Are you in it for the long game or a quick win?

24:33 Playdough??
28:09 The answer is ALWAYS impact!

You can find Humaira:  www.brandwave.consulting

Regardless of your age, demographic, religion or your current size, I think it’s fair to say that we as women ALL at some point or another have struggled... or still struggle,.. with our body image, what we look like in and out of clothes,  and loving the skin we have been given.  Finding freedom from the conflicts ingrained in us from our environment and mainstream media has kept psychotherapists, social workers and pews filled for years with people looking for answers.  In 2016, 46% of ALL ADVERTISING on any platform was for diet pills.  And just after most of us have dropped our new year's resolutions to “get in shape” (80% of adults)...   This couldn’t be a better time to have this conversation with our Body Image Specialist today.  It’s not a joke - body image is real and we are going to talk about it and how to start getting a handle on it today with our veteran psychotherapist and body image expert.

Highlights:
:06 Journey to Fruits and Veggies

:08 4 Graham Crackers
:11 95% of people who go on diets gain their weight back in 5 years

:14 What works when diets don’t?

:18 Your body will lead the way if you allow it

:19 What is an intuitive eater?

:26 It stops with us loving the body we are in!
:27 Reflections of a Fat Girl

Find Ilene: https://www.findbodyfreedom.com/

To the book page: https://www.findbodyfreedom.com/reflections-of-a-fat-girl


Want to be on the show or learn more about it?  www.erinstrayer.com

Three Secrets to having more energy and success in life!!   YES PLEASE!!  
“If you want to save money you have to change your culture” - Dr Lisa  

Where does your creative energy really come from?  Your ability to collaborate; to process and to take a global view; to be reflective and nurturing?  Where does that really come from?  Former Chemical and Gas phD, Dr Lisa Liszcz is a master in behavioral and educational psychology and has coached over 1000 professionals and consulted with numerous  Global  Fortune 500 companies. Lisa works with mid-career professional women who feel their careers or personal lives have stagnated or who've lost purpose and direction.  Lisa helps her clients discover and use their innate talents so that they gain more energy and clarity in their lives.   

Take A Listen:
:11     Hierarchy and Competitive environments
:14     17% Mid Level female workers have VOLUNTARILY left jobs …  find out why
:15     What is Feminine Energy - who has it and how to get it
:18     Learn to Listen WITHOUT judgement
:21     3 Secrets to Gaining More Energy and more Success  

Find Dr. Lisa:  www.lisaliszcz.com
Take Dr. Lisa’s Quiz:  https://bit.ly/GotEnergyQuiz

Want to be on the show?  Fill out this form and jump on our calendar for a pre-video screening call

President and Chief Learning Officer at Rise and Shine Consulting Firm, LLC Sheryl Mays brings decades of wisdom to the show in this episode.  
When you shift your mind AND shift your actions your results shift!
Grab a pencil & Take a listen!
Highlights:
4:03       Set a schedule
6:41         ROI + Strategic Goals
7:31         The Bottom Line
9:43        Look at your process
12:24       Customers 1st ALWAYS
15:20       Leave an empty seat
17:58       LEAD program  
23:17       Walk in Progress
32:00      Failures from Sustainability

You can find Sheryl:
www.rising-and-shining.com
FB @riseandshine.success
IG: riseandshinecf
YT: @SherylMays

In a sea of noise and chatter, the online space especially now, is very overwhelming.  Many of us feel we lose our connection to our people…  our tribes and therefore we feel that our message and stories lose traction and power.  Most of us live in one zone and often don’t realize we are missing out on opportunities simply because we don’t know they exist or don’t know how to tap into the right resource.  A lot of us don’t know how to position ourselves as the expert in our lanes and why that is so important especially NOW!  
Take a Listen:
8:00    Which goal is your end goal
10:05  Step into your space - you are the expert
           The best kept secret!
11:31  Confidence is your traction
14:30  Personality:  Let it come out
15:48  Statistics
17:50  Choices plus content - layering points of connection
18:31  Persistent & Consistent
21:11   Tap into your audience as a trusted source
23:06  Podcast content is out “there” forever
26:00  ROI with podcasting
28:00  Monetizing, connection, collaboration, next steps
31:00  Raise the connection for synergy and opportunity
31:57  Triple Win

Find Mel:  www.expertsonair.fm

As the Founder of Purpose Driven Projects, co-founder of Experts On Air - Podcast Booking Agency, host of the Business Connections Podcast and Amazon International best-selling co-author of ‘You Are A Genius’.

Melanie Colling is a successful entrepreneur, mum of 1, avid podcast listener, voracious business book reader, loves meeting new people and learning about what they do and why they do it and just can't help connecting people and having fun!

She is passionate about helping business leaders and experts succeed and accelerate their businesses by developing connection strategies to become leaders in their field, industry and/or niche.

Connection -- It's what we ALL want personally and especially professionally.

Focusing on your business instead of IN your business most times leave those connections far down on the "TO-DO" list.

So with making sure your business has proper systems and processes in order, plugging holes where there are "leaks", making sure your clients know they are valued and fostering the relationships allows you the FREEDOM to FOCUS IN your business.

Join me as we chat with the owner and founder of Freedom to Focus Business Support for 6 & 7 figure female business owners on what it looks like to implement high-touch services allowing you time to focus on what matters most in your business!

Take a Listen:

7:30      What is an OBM

9:40      Communication is key factor in maintaining relationships in business

12:07    High touch points

14:22    Things that fall through the cracks

15:03     Fostering Relationships

15:30     Systems and Processes - why they are important and imperative

16:50     Solid SOP!!!

17:42     Set Schedule

22:17     Client Management

24:23     Recovering Yes Person!

26:00     Triple Win

27:00     Freedom to Focus

28:12     Nobody wants to be frustrated - there's an easier way

Find Priscilla:  http://www.freedomtofocusbiz.com/freedom-to-focus-method

Find Priscilla: http://www.freedomtofocusbiz.com/