11 episodes

Podcast from Ethical Marketing News covering issues and interviews with people involved in Ethical Marketing hosted by Stuart Mitchell and Sian Conway-Wood.

The Ethical Marketing Podcast ethicalmarketingnews

    • Business

Podcast from Ethical Marketing News covering issues and interviews with people involved in Ethical Marketing hosted by Stuart Mitchell and Sian Conway-Wood.

    Ethical Marketing Podcast - 9 - Andrew Susman from the IAE Interview and Sian, Stuart and Dr Andrew Lumsden-Groom talk about what they liked/didn’t like in ethics and ethical marketing in 2022!

    Ethical Marketing Podcast - 9 - Andrew Susman from the IAE Interview and Sian, Stuart and Dr Andrew Lumsden-Groom talk about what they liked/didn’t like in ethics and ethical marketing in 2022!

    Welcome to the first podcast of 2023!
    Sian Conway-Wood, Stuart Mitchell and Dr Lumsden-Groom talk about what they liked and disliked about 2022 in terms of ethical marketing and ethics in general. We also have our interview with Andrew Susman COO of the Institute of Advertising Ethics. We recorded this interview last year, and I can only apologise to Andrew that it took so long to get out - we've had 2 Prime Ministers since this was recorded!
    About our guest:
    Previously, Andrew Susman co-founded and served as the CEO of Studio One  Networks. Studio One has been called "one of, if not the pioneer, in the field of digital content marketing services," now a $200 billion industry. Before its acquisition, Procter & Gamble cited Studio One at the Federal Trade Commission as the gold standard in consumer transparency. Susman was tutored in Socratic and Aristotelian Ethics by J.L. Ackrill at Oxford University. Susman lives mainly in Manhattan and the Midwest.
    Please visit https://www.iaethics.org/ for more details on what we discussed.
    Other sites mentioned:
    https://www.clearchannel.co.uk/livingroofs - Clearchannel & bees!
    https://www.greenandblue.co.uk - Bee blocks!
    https://ethicalhour.com/home/shop-ethical-instead/ - ShopEthicalInstead
    We'd love to hear your thoughts on this particular story, what you thought we got right or wrong and if you have any suggestions for other marketing stories we could chat about with Dr Lumsden-Groom on our regular slot then please get in touch here.
     

    • 57 min
    Ethical Marketing Podcast - 8 - Sian and Andrew talk about #ShopEthicalInstead their ethical alternative to Black Friday!

    Ethical Marketing Podcast - 8 - Sian and Andrew talk about #ShopEthicalInstead their ethical alternative to Black Friday!

    We're back after a bit of a break and in this episode, Stuart talks with Sian Conway-Wood and Dr Andrew Lumsden-Groom about their ethical alternative to Black Friday, Shop Ethical Instead. Here's some more info!
    #ShopEthicalInstead is a positive alternative to Black Friday - encouraging people to support small, ethical and sustainable businesses throughout the holiday season.
    Organised by #EthicalHour - the world’s first and largest support community for ethical SMEs, #ShopEthicalInstead is now going into its 5th year and is set to be bigger and better than ever!
    Having weathered the pandemic and now entering a cost-of-living crisis, it’s a challenging time for ethical SMEs, but they are still fiercely committed to paying living wage, creating jobs, supporting communities and treading as lightly on the planet as possible.
    Throughout November and December, we spend more money than any other time of year on gifts for our loved ones. By simply purchasing those gifts from the good businesses in our community, we can have a positive impact that ripples around our neighbourhoods and through supply chains across the world.
    Research shows that approximately 73% of money spent locally stays within the local economy (as opposed to only 43% of money spent at chains). If we want our high streets to thrive and our local communities to be vibrant, diverse places to live, we need to support the SMEs on our doorstep.
    This year, choose to shop small, vote with your wallet, and #ShopEthicalInstead - because every sale matters to a small business.
    Websites Mentioned:
    Ethical Hour - https://ethicalhour.com/
    ShopEthicalInstead - https://ethicalhour.com/home/shop-ethical-instead/
     
     

    • 31 min
    Ethical Marketing Podcast - 7 - Dr Rebecca Swift Interview Pt 2 and Sian, Stuart and Dr Andrew Lumsden-Groom talk about crisis management

    Ethical Marketing Podcast - 7 - Dr Rebecca Swift Interview Pt 2 and Sian, Stuart and Dr Andrew Lumsden-Groom talk about crisis management

    This podcast features part 2 of our interview with Dr Rebecca Swift from Getty Images.
    Sian Conway-Wood, and Stuart Mitchell also chat to Dr Lumsden-Groom Director of Crisis Management at 181st Street about his role as a crisis manager, why an ethical company needs to think about this, and why it's something all businesses, no matter their size should be aware of. 
    About our guest:
    Dr Rebecca Swift; Global Head of Creative Insights; Getty Images & iStock
    Rebecca joined the photography industry over 20 years ago and was one of the founding members of the creative research team at Getty Images, introducing visual research methodology to the industry.
    Today, Rebecca leads the Creative Insights team who set the content strategy for Getty Images & iStock, through researching and analysing trends in visual communication. This knowledge helps inform Creative Insights – an online destination from Getty Images that gives behind the lens access, authentic thought-provoking imagery and a curated glimpse of today’s visual trends. Rebecca also runs global research projects investigating the future of visual communications and has published many trend reports.
    Day-to-day Rebecca works with photographer communities that range from amateur hobbyists to renowned professionals, setting creative briefs, training photographers and arranging photo shoots. 
    Rebecca leads the D&I initiatives at Getty Images & iStock and one area she is particularly passionate about is evolving visual representation. Rebecca is personally responsible for driving change in visual language depicting women and girls, which she has done by rewriting the visual standards of commercial imagery depicting this group and briefing contributing photographers against these new visual standards. Rebecca is the lead on the #ShowUs partnership with Dove that aims to bring more female photographers into the industry winning over 30 international creative awards including a Glass Lion and Effies. Most recently she has turned her attention to addressing authentic and diverse representations of people with disabilities and moving the visual language about aging forward.
    In addition, Rebecca acts as a visual brand consultant for global corporations.  She works with companies spanning a wide range of industries, from the charity sector to the oil industry, and has presented her findings all over the world. 
    Rebecca lectures at conferences and seminars across the globe and guest lectures at universities across Britain.  She has sat on the judging panel for most of Europe’s significant photography, design and advertising awards.
    In 2020, Rebecca was recognized as one of AdAge’s “20 Women to Watch” and is Campaign magazine’s Female Frontier honouree. She was awarded the “Most Influential Leader in UK Visual Media” in 2020.
    Rebecca has a PhD in Photography. Her research expertise is in commercial creativity and the evolution of visual trends in advertising. 
    Dr Swift's Social media:
    LinkedIn
    Dr Rebecca Swift - https://www.linkedin.com/in/dr-rebecca-swift-33073a5/
    iStock - https://www.linkedin.com/company/43579/admin/
    Websites Mentioned:
    iStock - https://www.istockphoto.com/
    Getty Images - https://www.gettyimages.com/ 
    Getty Images Creative Insights - https://creativeinsights.gettyimages.com/en
    We'd love to hear your thoughts on this particular story, what you thought we got right or wrong and if you have any suggestions for other marketing stories we could chat about with Dr Lumsden-Groom on our regular slot then please get in touch here.

    • 58 min
    Ethical Marketing Podcast - 6 - Dr Rebecca Swift Interview Pt 1 and Sian, Stuart and Dr Andrew Lumsden-Groom discuss Oatly

    Ethical Marketing Podcast - 6 - Dr Rebecca Swift Interview Pt 1 and Sian, Stuart and Dr Andrew Lumsden-Groom discuss Oatly

    This podcast features part 1 of our interview with Dr Rebecca Swift from Getty Images.
    Sian Conway-Wood, and Stuart Mitchell also chat to Dr Lumsden-Groom Director of Crisis Management at 181st Street about Oatly's marketing, what they did, and what we feel they could have done better. 
    About our guest:
    Dr Rebecca Swift; Global Head of Creative Insights; Getty Images & iStock
    Rebecca joined the photography industry over 20 years ago and was one of the founding members of the creative research team at Getty Images, introducing visual research methodology to the industry.
    Today, Rebecca leads the Creative Insights team who set the content strategy for Getty Images & iStock, through researching and analysing trends in visual communication. This knowledge helps inform Creative Insights – an online destination from Getty Images that gives behind the lens access, authentic thought-provoking imagery and a curated glimpse of today’s visual trends. Rebecca also runs global research projects investigating the future of visual communications and has published many trend reports.
    Day-to-day Rebecca works with photographer communities that range from amateur hobbyists to renowned professionals, setting creative briefs, training photographers and arranging photo shoots. 
    Rebecca leads the D&I initiatives at Getty Images & iStock and one area she is particularly passionate about is evolving visual representation. Rebecca is personally responsible for driving change in visual language depicting women and girls, which she has done by rewriting the visual standards of commercial imagery depicting this group and briefing contributing photographers against these new visual standards. Rebecca is the lead on the #ShowUs partnership with Dove that aims to bring more female photographers into the industry winning over 30 international creative awards including a Glass Lion and Effies. Most recently she has turned her attention to addressing authentic and diverse representations of people with disabilities and moving the visual language about aging forward.
    In addition, Rebecca acts as a visual brand consultant for global corporations.  She works with companies spanning a wide range of industries, from the charity sector to the oil industry, and has presented her findings all over the world. 
    Rebecca lectures at conferences and seminars across the globe and guest lectures at universities across Britain.  She has sat on the judging panel for most of Europe’s significant photography, design and advertising awards.
    In 2020, Rebecca was recognized as one of AdAge’s “20 Women to Watch” and is Campaign magazine’s Female Frontier honouree. She was awarded the “Most Influential Leader in UK Visual Media” in 2020.
    Rebecca has a PhD in Photography. Her research expertise is in commercial creativity and the evolution of visual trends in advertising. 
    Dr Swift's Social media:LinkedIn
    Dr Rebecca Swift - https://www.linkedin.com/in/dr-rebecca-swift-33073a5/
    iStock - https://www.linkedin.com/company/43579/admin/
    Websites Mentioned:
    iStock - https://www.istockphoto.com/
    Getty Images - https://www.gettyimages.com/ 
    Getty Images Creative Insights - https://creativeinsights.gettyimages.com/en
    We'd love to hear your thoughts on this particular story, what you thought we got right or wrong and if you have any suggestions for other marketing stories we could chat about with Dr Lumsden-Groom on our regular slot then please get in touch here.

    • 54 min
    Ethical Marketing Podcast - 5 - Sian, Stuart and Dr Andrew Lumsden-Groom discuss the crisis management and marketing behind Spotify’s troubles

    Ethical Marketing Podcast - 5 - Sian, Stuart and Dr Andrew Lumsden-Groom discuss the crisis management and marketing behind Spotify’s troubles

    This podcast is dedicated to one thing, the way Spotify has handled their comms recently.
    Sian Conway-Wood, and Stuart Mitchell chat to Dr Lumsden-Groom Director of Crisis Management at 181st Street about why Spotify have one what they did, and what we feel they could have done better. 
    We'd love to hear your thoughts on this particular story, what you thought we got right or wrong and if you have any suggestions for other marketing stories we could chat about with Dr Lumsden-Groom on our regular slot then please get in touch here.
    Dr Lumsden-Groom has also written a blog to accompany the podcast, please read it here.

    • 59 min
    Bonus Episode- Sian’s book launch interview

    Bonus Episode- Sian’s book launch interview

    Podcast co-host Sian Conway-Wood has a new book out this week! Back in our first podcast I said we'd have Sian back when her book was out, not knowing then she'd become such an important part of the podcast!  So we took the opportunity last week to get on a call and have a bit of a chat about her new book. 
    Buy Better, Consume Less: Create Real Environmental Change
    If you are interested buy here from bookshop.org.

    • 23 min

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