38 min
The Evolution of ABM with Jon Miller, CMO & CPO of Demandbase Pipeline Visionaries
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- Marketing
This episode features an interview with Jon Miller. Jon is the Chief Marketing and Product Officer at Demandbase and a legend in the ABM space. He co-founded Marketo, which was acquired by Adobe in 2018, and Engagio, which was acquired by Demandbase in 2020.
On this episode, Jon unpacks the next evolution of account based marketing, the key reasons why sales and marketing aren’t always aligned, and the importance of establishing customer-centric marketing and demand gen teams.
This episode features an interview with Jon Miller. Jon is the Chief Marketing and Product Officer at Demandbase and a legend in the ABM space. He co-founded Marketo, which was acquired by Adobe in 2018, and Engagio, which was acquired by Demandbase in 2020.
On this episode, Jon unpacks the next evolution of account based marketing, the key reasons why sales and marketing aren’t always aligned, and the importance of establishing customer-centric marketing and demand gen teams.
38 min