The Evolution of Digital PR

Can digital PR platforms truly transform your business? Tune in to uncover how the evolution of these platforms, starting with Peter Shankman's pioneering HARO, has reshaped the landscape for design professionals seeking press coverage. You'll gain insights into Shankman's latest venture, Source of Sources (SOS), which aims to rekindle HARO's original accessibility. As we navigate this transformative PR terrain, we also address the pivotal role of AI, cautioning against over-reliance on shortcuts that promise effortless media placements without the requisite effort.

Join us as we explore the nuances of leveraging platforms like Quoted, Connectively, and a nod to Harrow's evolution. Discover how Quoted's approval-based system, though intricate and costly, offers rich insights for crafting effective pitches. Learn about Connectively's AI-driven approach to matching journalists and sources, and the emphasis on creating original content to maintain credibility. With actionable steps to simplify your marketing and boost business growth, we also invite you to enhance your strategies through our Designer Discussions Academy membership. Stay with us for practical tools and insights tailored to elevate your design business.

If you would like to get the links and show notes for this episode, click on the link below:​

•  https://www.designerdiscussions.com/episodes/episode-125-The-evolution-of-digital-PR

The links mentioned in the episode​

• Source of Sources
• Qwoted
• Connectively
• Designer Discussions Academy

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Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY