The Evolution of Fandom

Comcast Technology Solutions

The Evolution of Fandom explores how the relationship between sports organizations and their audiences is changing. Each episode features industry leaders unpacking new approaches to fan engagement, challenging traditional thinking, and sharing what’s next for teams, leagues, and media companies. New episodes are released exclusively on the CTS website before they’re available anywhere else.

Episodes

  1. Jul 21

    The rise of voice & proactive fan engagement

    The way fans connect with sports is changing fast. Passive viewing is giving way to personalized, always-on engagement powered by data, AI, and new content formats.  In Episode 2 of The Evolution of Fandom, Comcast Technology Solutions (CTS) explores how sports organizations are using AI-driven audio and real-time data to create deeper, more valuable fan relationships, while unlocking new monetization opportunities across digital channels. Subscribe to the podcast series to get first access and stay ahead of what's next in fan engagement.

  2. Jul 13

    Social media in sports

    Social media has fundamentally changed how fans discover, consume, and interact with sports; yet many teams and leagues still treat it like a broadcast channel instead of a relationship-driven ecosystem.  In Episode 1 of The Evolution of Fandom, Kyle Eichman sits down with Ekkobar CEO and co-founder Rhys Ryan to explore how the role of social media is evolving and why the real opportunity isn’t in more content, but in understanding the conversation. As fan behavior shifts and digital noise grows louder, this episode breaks down how organizations can cut through that noise, uncover authentic fan signals, and turn insight into smarter engagement, stronger strategy, and real business impact. Subscribe to the podcast series to get first access and stay ahead of what’s next in fan engagement. Read the companion blog.

  • 2 Episodes

About

The Evolution of Fandom explores how the relationship between sports organizations and their audiences is changing. Each episode features industry leaders unpacking new approaches to fan engagement, challenging traditional thinking, and sharing what’s next for teams, leagues, and media companies. New episodes are released exclusively on the CTS website before they’re available anywhere else.

Information

  • Creator
    Comcast Technology Solutions
  • Years Active
    2026
  • Episodes
    2
  • Rating
    Clean
  • Copyright
    © Comcast Technology Solutions
  • Show Website
    The Evolution of Fandom