The Evolution of Growth Marketing with Evan Padgett Link Up Leaders

On this episode of Link Up Leaders, Francois and Lisa are joined by eCommerce veteran Evan Padgett! Evan will share with us his observations of the eCommerce industry over the last 20 years, and how he's seen growth marketing evolve over the last two decades.
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💥About Our Guest!💥 Evan Padgett is an eCommerce and subscription commerce executive with 20 years of experience. As a COO of Stealth Venture Labs, an eCommerce marketing firm, he works with brands like Crocs, HelloFresh, Factor 75, and MUD\WTR.
His internet career at 20 years old as an analyst at Intermix Media (parent company of MySpace.com), which was purchased by NewsCorp a few years after launching. After that, Evan joined Intelligent Beauty where he managed analytics and funnel optimization for incubated brands such as IQ Derma and Sensa.
In the same company, Evan worked as the Head of Analytics establishing new ways to leverage data for the marketing engine. That led to building out other shared services supporting brands under Techstyle (Fabletics, ShoeDazzle, FabKids) for their Client Services as well as their Acquisition marketing. Evan’s acquisition marketing department managed over $100M in annual spend. Eventually, Evan became the General Manager of the JustFab and ShoeDazzle brands together, which was a 300M+ P&L and $50M annual ad budget.
After a very successful 10 years at Techstyle, Evan joined Thrive Market as their first CMO during their hypergrowth in 2016 helping the brand secure $111M in funding and their biggest year of new customer acquisition as of that time.
When he’s not working, he usually spends time with his children, plays video games or supports his favorite American football team, Denver Broncos.
Stealth Venture Labs has been advertising on Facebook since 2008 as operators of their own eCommerce brands, so they know what it takes to scale your brand with positive ROAS. As operators, they hated agencies, so they formed the “anti-agency” agency that aligns with your P&L goals and helps you connect the acquisition dots across the omni-channel funnel. The Stealth team of proven digital marketing veterans has generated over $2B+ in online sales over their careers at brands like JustFab, Fabletics, Zulily, ThriveMarket, ShoeDazzle, Uber, and more and have managed $10-15M in media on FB / IG every year.
Learn more at https://www.stealthventurelabs.com/
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🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/
🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/
 
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