How well does the traditional sales funnel represent today's B2B customer journey? In this week's episode, Ben and Justin break down alternative funnels for the modern B2B company including the flywheel, content marketing funnels vs. sales funnels, and the transtheoretical model of change.
This episode is brought to you by Hairbnb.
Information
- Show
- PublishedApril 25, 2022 at 4:05 AM UTC
- Length46 min
- Season1
- Episode68
- RatingExplicit