The Executive Podcast Dr. Benjamin Ritter

Dawn Weiss is Chief Marketing Officer of Mayweather Fitness Holdings, LLC and a seasoned franchise marketing expert with nearly two decades of experience propelling the growth of emerging brands to become sustainable, acclaimed brands within the consumer fitness, wellness, retail and beauty sectors.

Prior to joining Mayweather, she dedicated two and a half years to Xponential Fitness, overseeing multiple brands simultaneously, such as CycleBar, Row House, and STRIDE, steering growth and top-tier marketing performance through a global pandemic and the organization’s initial public offering.

Ms. Weiss served as COO and CMO of Amazing Lash Studio, where she played a vital role during her tenure in aiding to stabilize and grow the franchise complicated management and ownership changes. Additionally, she served as a senior marketing executive at The Joint Chiropractic, where she was recognized as Top Female Executive by Phoenix Magazine during The Joint’s most significant growth period and most notably, was part of the founding team responsible for establishing the marketing foundation and brand identity that continues to drive Massage Envy Spa's thriving franchise today.

Dawn stands out as a well-rounded growth and marketing strategist, proficient in a variety of marketing mediums. Her focus and passion can be found in crafting marketing strategies that propel brands to attain industry-leading excellence.

Follow her journey and learn more on LinkedIn: https://www.linkedin.com/in/dawneweiss

As an entrepreneur, investor, and Army veteran, Craig is a true Austinite super connector immersed in the city’s vibrant tech community. He is the Special Advisor for Military and Veteran Affairs for Capital Factory and serves on the Advisory Boards of VetsInTech, Texas Venture Labs at UT McCombs School of Business, and DivInc. After 17 years of military service that earned him a Bronze Star, he co-founded the transportation platform RideScout, which was acquired by Mercedes-Benz.

In 2014, Craig co-founded Moonshots Capital alongside Kelly Perdew to invest in extraordinary leadership in the military veteran community and beyond. Craig holds a B.S. in Political Science from West Point, where he was their first Truman Scholar and later served as Assistant Professor of Political Science.

He also holds a Ph.D. in Political Science and Econometrics from Columbia University, is a member of the 2016 class of Henry Crown Fellows with the Aspen Institute and was recently named a Future Texas Legend Veteran by the Texas Business Hall of Fame. He is married to Lawton Posey Cummings and has two children, Addison (21), and Cooper (18).

Find out more at:https://www.moonshotscapital.com/

https://medium.com/leadership-prevails

https://www.linkedin.com/in/unleashcraig/

Michael Bungay Stanier is best known for The Coaching Habit, the best-selling coaching book of the century and recognized as a classic. His most recent book, How to Work with (Almost) Anyone, shows how to build the Best Possible Relationship with the key people at work. Michael was a Rhodes Scholar, and was recently awarded the coaching prize by Thinkers50, “the Oscars of management”.

Learn more at www.MBS.works.

Melissa is an award winning marketing executive and currently the Chief Marketing Officer of Insight Timer, focused on creating a more mindful and balanced world through best in class marketing!

Previously she was the CCO of ClickUp and CRO & EVP at Cheddar. For her brand work, she was named to Forbes' 30 Under 30, Business Insider’s 30 Most Creative People Under 30 and as one of Digiday's "Changemakers."

Prior to Cheddar, she led BuzzFeed's Global Creative Team. Joining the staff in 2010, Rosenthal was a key contributor to the creation and early success of BuzzFeed's branded content native advertising model.

Find out more about Insight Timer and connect with Melissa on LinkedIn

Chris Meroff is a founder, author and serial entrepreneur with a passion for helping business professionals find fulfillment in their work through sustainable success. In 2011, he started his first company, MSB Consulting, and sold it in 2023 to fund his venture capital firm, Dirigo Capital Partners. Dirigo owns a variety of startups in various industries throughout Austin and along the coast of Maine, ranging from hospitality, farming and community development. One of these ventures is  DCX Community which was born out of his passion to help develop leaders both personally, professionally, spirituality, and relationally, connect them to authentic community, and then experience transformation in their work, home, and cities. DCX does this by hosting an annual leadership conference and monthly networking event, The Table Network. He and his colleagues also host The Table Network Podcast, where they have intentional conversations with successful business owners and authors in order to build deeper relationships and better businesses. Chris blends his two worlds by hosting leadership retreats at his farm –  West Branch Farms in Maine. He purchased the farm in 2020 to boost the economy by bringing jobs and resources to the local community. This heartbeat prompted him to open Coffee + Crisp Cafe and Foss Point Wedding Venue to provide locals various opportunities to engage.

Chris is also a USA Today and Wall Street Journal bestselling author of his first book,  Align: Four Simple Steps for Leaders to Create Employee Fulfillment. He wrote this book in 2019 to share with leaders the four simple steps that will transform the way you lead, renew your self-confidence and spark change. Align offers leaders to develop the courage to connect with their team in a meaningful way and start winning together. This led him to write his second book The Empathy Revolution: Practical Wisdom to Combat Organizational and Social Loneliness, where Chris shares his philosophy in a practical guide on why the current model of leadership isn’t working. He addresses that in order to retain employee talent and engagement, employees must grasp the vision and align with the values laid out from the top down. 

With over 25 years of experience owning and operating businesses, Chris has dealt with a diverse group of clients to employees to competition. He grew up in the Northeast and has always been passionate about employing his community. Currently, he resides in Austin, Texas with his wife and has four adult children. 

Find out more:

chrismeroff.com
dcxcommunity.com

Dean Carter has been an innovative and industry-recognized leader of People and Culture for over two decades across Fortune 50, hot growth, and culture-driven organizations. He currently serves as the Chief People and Purpose Officer at GUILD Education, a career opportunity platform that enables forward-thinking employers to invest in their employees, unlocking life-changing opportunities for personal and professional growth through learning programs, career development, and one-on-one coaching; and also serves as an Independent Director for Griffith Foods, a high-growth sustainable food company.

A former CHRO of Patagonia, Sears Holdings and Fossil Inc., Dean has also previously served in HR and management roles at Pier 1 Imports, Pearle Vision and Procter & Gamble. Dean's innovative perspectives on HR, go-big cultures, and employee experiences have been featured in leading media including The Economist, Harvard Business Review, NPR, The Wall Street Journal, and various other books and national publications.

Connect with Dean Carter on LinkedIn

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