The FA Advantage Podcast: Modern Marketing For Financial Advisors Steven J. WIlson

Financial advisors continue to operate on LinkedIn with outdated practices that are causing many of them to get left behind.

It is time to get away from these 2016 looking profiles.

Things are changing digitally in a major way and if financial advisors don't begin to take their digital footprint seriously it will get much harder for them in the future. 

What you must be aware of in 2022 going forward.

The world is shifting to a cookieless experience. Consumers appreciate the coming shift but will make it harder for firms and financial advisors to reach them as we have grown accustomed to with online marketing.

The things we have relied on for years like the Facebook pixel and open rates on our newsletters will be a thing of the past.

Wondering how you will effectively reach and convert your target market in a cookieless environment?

I unpack more details in this episode.

SEO is tough. Unfortunately, some are not even giving themselves s a chance to in search results.

You have to create content that your audience wants without neglecting what Google needs to determine that your content is relevant.

But you can get so focus on optimizing your content for Google that you don't create it in a way that causes your audience not to turn into a lead.

There is a balance that you must understand to accomplish both. And that is what is discussed in the episode.

All content is not created equal. Using licensed content as a financial advisor is likely holding you back.

If you understand the algorithms, which is explained in the episode, you know licensed content is doing exactly the opposite of what the algorithms want to see.

So if you are using licensed content to reach more prospects, grow your following, and build your brand - licensed content is making it harder for you to accomplish those things.

Find out why it may be time to consider another marketing strategy or get a couple tips that can help you get better results from you licensed content.

100% of all the content created on social media comes from only about 1.5% of users.

One reason is that it can be difficult to please these algorithms by posting daily, engaging with other content on the platform, and proactively growing your following. That is why you should focus on content that works for you.

If you use a platform where the content practically disappears in minutes - it will require that you post daily or even multiple times a day to grow your following.

Keep this in mind as you decide which platforms to use to grow your business.

To help we will discuss how long your content lasts online across the most popular platforms today.

The FA Advantage Podcast: Modern Marketing for Financial Advisors with your host Steven J. Wilson.

Everyone has a different idea of what branding yourself or personal branding means to them.

Some think it has everything to do with crushing it on Linkedin or designing a website. Neither are wrong and whatever you decide to do is totally fine. There is no linear direction one should take when branding themselves online.

The question is, is it worth it?

We will be discussing is branding worth it and some things you must keep in mind that will help you determine is branding yourself online is right for you!

The FA Advantage Podcast: Modern Marketing For Financial Advisors with your host Steven J. Wilson.