The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAAS Charley Tichenor

Want more customers from your Facebook campaigns? Looking for a model for scaling Facebook ads? Discover a three-step Facebook ads strategy to scale your business results.
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👁️‍🗨️ About Charley Tichenor
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Here are the timestamps for each topic:
0:00: From $50k/week to $1M/week

7:20: Metrics to look at if you want to scale your brand

11:02: How to identify the Hero Product of your store

13:24: Promoting multiple products? Watch this

17:52: Making +$100k/mo with a sold-out product

20:33: Turning off ads because of negative comments

22:27: The tactics to get to consistent $1M weeks

24:40: The winner ad with $1,800,000 in ad spend

26:10: Find a winning ad leveraging machine learning

29:31: Testing more creatives = growth?

35:57: The way to build a successful ad is this...

37:08: When to turn off ads

40:44: How to optimize the ad account

42:40: What is the purpose of the ads?

46:32: The ultimate lever of growth

49:06: Are paid ads your only traffic source?

52:14: What successful agencies don't tell you

54:34: Why brands get burned by agencies

56:20: How to get to $10K/mo, $100K/mo, and $1M/mo

1:01:47 - end: Charley’s Story

► Connect With Me On Other Platforms:
- Twitter: https://twitter.com/CTtheDisrupter
- Instagram: https://instagram.com/CTtheDisrupter
- LinkedIn: https://www.linkedin.com/in/charleyti...

In this episode of Adspend, Charley Tichenor, Founder of Disrupter School, joins the show to discuss important topics in marketing strategy, creative agency strategies, and working with clients as an agency. Charley shares insights on how to allocate funds in marketing strategy, how creative agencies can align with company goals, and how to work with clients while being mindful of their goals and personalities. He emphasizes the importance of measuring ad effectiveness, analyzing losses, and approaching advertising campaigns as amoral systems.
► Connect With Me On Other Platforms:
- Twitter: https://twitter.com/CTtheDisrupter
- Instagram: https://instagram.com/CTtheDisrupter
- LinkedIn: https://www.linkedin.com/in/charleyti...

Listen to this podcast to get Charley T's formula for streamlined Facebook Ads accounts, managed by a simple set of rules, designed to get you out of the trenches and focused on other areas of greater leverage, like creative.
🔵 Charley T's interesting/impressive origin story
🔵 What the Facebook Newsfeed REALLY is and what that means
🔵 How to drive engagement without asking for it
🔵 Why Facebook Lives and Organic Posting are a MUST DO
🔵 Why you should always delete low engagement posts
🔵 How to train the algo to make sure no learning is wasted
🔵 Which automated rules are MUST HAVES
🔵 Facebook Advertisers' impact on the world
I was thrilled when we were able to bring Charley Beckham Tichenor on to the Pilothouse team. He's managed seven figure Facebook Ads spends from some of the biggest DTC brands.
His specialty is doing more with less and training the Facebook Ads algorithm to deliver desired results with as little work as possible, structuring your ads and campaigns to create air tight feedback loops that make sure no learning gets wasted.
We had some issues with my mic during this cast, so my questions have been swapped out with title cards to keep things clear.

From being a heroin addict to running $1M/day for Nissan to being on his way to a $100M brand, Charley Tichenor is truly “The Facebook Disrupter.”
This was one of the most inspiring interviews I’ve ever had.
Charley brings 100%, 100% of the time.
He hates ROAS & MER.
He believes in simplicity over complexity.
He trusts the math, not his emotions.
And has a heart of gold.

It doesn’t matter if you’re out on the streets, broke, or fleeing from a bad situation, redemption is possible – but YOU have to believe it & make it happen.

In today's digital age, Facebook stands tall as the premier platform for businesses aiming to elevate their brand. But here's the catch: the landscape has evolved, and strategies that worked in 2015 might not cut it today. To truly harness the power of Facebook, one must understand its nuances and adapt to its ever-changing algorithms.
Resources
► Education Resources
- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink
- Disrupter School & Private Community (Trial for $100): https://bit.ly/DisrupterSchoolEnroll
- the One Campaign Blueprint Webinar Link: https://www.disrupterschool.com/ocbwe...
- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup

► Work with me directly
- Book a Consulting Call: https://bit.ly/DisrupterConsulting
- CharleyBot: https://CharleyBot.ai

► Newsletter & Merchandise
- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp
- Disrupter School Merch Store: a...