The Fault Line

CMG Consulting

In every business, there’s a point where strategy meets stress: where plans are tested, and decisions define the outcome. The Fault Line, hosted by Gary Lancina and Kim Scribner, uncovers those moments through conversations with CMG experts and industry leaders. From pricing strategy to go-to-market transformation, leadership, and growth, each episode explores the unseen pressures and pivotal shifts that shape the business landscape.

  1. May 19

    Organizations and Stable Structures

    Organizations aren’t built to stay still, but too many still treat change like a one-time event instead of an ongoing evolution. In this episode of The Fault Line, Gary Lancina and Kim Scribner are joined by transformation strategist Kelly Geyer for a conversation about resilient organizations, adaptive leadership, and why structure alone won’t save a company from disruption. From construction metaphors and agile transformations to leadership buy-in and organizational alignment, the discussion explores what it really takes to build companies that can bend without breaking.

    42 min

  2. May 12

    The Messy Reality of Go-To-Market

    What does “go-to-market” actually mean beyond the buzzword? In this episode of The Fault Line, Gary Lancina and Kim Scribner unpack the real work behind bringing products, services, and new ideas to market. From brand positioning and pricing strategy to customer trust, operational readiness, and AI’s growing influence on buying behavior, they explore why successful go to market efforts require alignment across the entire organization. The conversation also dives into testing before scaling, the role of influence and authority in modern marketing, and why launch day is only the beginning.

    37 min

  3. May 5

    Where Humans Still Win

    AI is accelerating how work gets done, from content creation to complex workflows. But speed isn’t the same as value. In this episode, Gary and Kim are joined by Pat Fitzgerald to break down where AI excels, where it falls short, and why human judgment, creativity, and emotional intelligence still matter most. They explore the difference between generative and agentic AI, the risks of outsourcing thinking, and how organizations can use AI to move faster without losing what makes them effective. The takeaway: AI raises the baseline, but the competitive edge still belongs to the humans who know how to use it.

    39 min

  4. Apr 28

    The PE Mindset: Focus, Speed, Value

    Since 2000, as an industry, private equity has grown five times faster than the US economy. When PE invests, it changes how companies operate. In this episode, Gary and Kim unpack what it really means to compete in a PE-backed environment. From the pressure of a defined time horizon to the shift toward fewer, higher-impact priorities, they explore how leaders can adapt to increased speed, sharper accountability, and a relentless focus on value creation. The conversation covers everything from decision velocity and resource constraints to the role of leadership alignment in driving results.

    31 min

  5. Apr 21

    Resiliency and Purpose

    Resiliency is often talked about, but rarely unpacked. In this episode, Gary and Kim sit down with Vicki Greene to explore what it actually takes to build it, both personally and as a leader. From navigating career setbacks to leading organizations through change, the conversation gets into the real work behind resilience: facing challenges head on, learning in motion, and choosing to keep going. They also dig into how teams build collective resiliency through trust, shared ownership, and the willingness to listen, adapt, and ask for help.

    34 min

  6. Apr 14

    Decision Velocity

    In this episode of The Fault Line, CMG sits down with David Bland to unpack what it really takes to move faster in uncertain environments. The conversation explores why organizations slow themselves down, how the pursuit of the “right answer” creates bottlenecks, and what separates teams that act from those stuck in analysis paralysis. From simplifying risk to testing assumptions earlier, the discussion reframes decision-making as a skill that can be designed, not delayed.

    39 min

  7. Apr 7

    Subscription Models

    Subscription models promise predictable revenue, but they only work when they deliver real, ongoing value. This episode explores what separates sustainable subscriptions from short-term wins, from reducing friction and building trust to designing experiences people actually want to keep. It is not about locking customers in. It is about earning their commitment over time.

    42 min

  8. Mar 31

    Q1 Recap

    Kim Scribner and Gary Lancina look back on the first quarter of The Fault Line, reflecting on standout conversations, including AI’s growing role in go-to-market, what it takes to drive business growth, and why trust, choice, and leadership behavior shape execution. From practical strategies to the human side of change, this episode connects the threads from Q1 and sets the stage for what’s next.

    17 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

In every business, there’s a point where strategy meets stress: where plans are tested, and decisions define the outcome. The Fault Line, hosted by Gary Lancina and Kim Scribner, uncovers those moments through conversations with CMG experts and industry leaders. From pricing strategy to go-to-market transformation, leadership, and growth, each episode explores the unseen pressures and pivotal shifts that shape the business landscape.

Information

  • Creator
    CMG Consulting
  • Years Active
    2025 - 2026
  • Episodes
    27
  • Rating
    Clean
  • Copyright
    © CMG Consulting
  • Show Website
    The Fault Line