58 episodes

So the big question is this….how do you stop being “the best kept secret” without selling your soul? Your host, Hanna Hermanson, has helped hundreds of coaches attract clients (without burning out!). So, if you are a life coach tired of the marketing hustle, you’re in the right place. Join us each week, as we explore these topics:

• Feminine marketing strategies
• Growing your team
• Infusing joy and ease into every element of your business
• Living in your zone of genius

Get your marketing appraised by us for FREE: dfycopywriting.org/free

The Feminine Marketing Show Hanna Hermanson

    • Business
    • 5.0 • 17 Ratings

So the big question is this….how do you stop being “the best kept secret” without selling your soul? Your host, Hanna Hermanson, has helped hundreds of coaches attract clients (without burning out!). So, if you are a life coach tired of the marketing hustle, you’re in the right place. Join us each week, as we explore these topics:

• Feminine marketing strategies
• Growing your team
• Infusing joy and ease into every element of your business
• Living in your zone of genius

Get your marketing appraised by us for FREE: dfycopywriting.org/free

    Goodbye For Now - But I’ll See You Soon!

    Goodbye For Now - But I’ll See You Soon!

    OK, I’ll admit it. T-Swizzle gets me. Her Eras tour is right on point – and it actually speaks to the greater business transformation I’ve gone through over the last 4 years! It’s been one era, after another. 



    And maybe you feel it, too! It seems like we’re all unpacking, uncovering, and peeling back the onion layers, these days. Radical transformation at its finest! 



    And it’s all part of the greater paradigm shift (so it makes total sense). 



    Don’t get me wrong. Each era has come with its fair share of turbulence! But ultimately, I feel as if I’m stepping into my full purpose, and returning to wholeness!



    2024 is bringing with it a brand new energy, and a brand new offer!



    Which means I’m closing the curtains on The Feminine Marketing Show, in order to make way for bigger and better things!



    I’m returning to the Dream Life is Real Life ethos (with a brand new twist)! 



    And hey, if you want to hang out with me in the meantime, come find me on Instagram, my email list, and YouTube! 



    For the last time, here’s a roundup of what you’ll discover in this (final!) episode:


    Let’s talk about it – where I’ve been, where I am, and where I’m going…


    How DFY Copywriting was born


    Learning how to delegate, build a team, and create systems


    How I became my own bottleneck


    Experiencing the magic of feminine energy and true-blue magnetism


    The rise of The Feminine Marketing Boutique 


    The 3-year rebranding itch


    What I learned from creating an abundance of mental real-estate 


    The cliche is right! You’ve got to “be the change you wish to see in the world”


    How I was holding back….giving one grape at a time


    Lesson learned – structure allows freedom 


    How I’m owning my big juicy watermelon


    Hellooooo Dream Life Marketing 



    – Until we meet again, friend!

    “It’s not goodbye, it’s the closing of an era.”



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    FREE 5-min Marketing Audit

    You tell me what you’ve got in place, and I tell you where the holes are. The perfect solution for entrepreneurs who just want to know how it all fits together, and what to focus on next. Take 5 minutes to fill out the assessment form, and we will get back to you with our insights! FOR FREE! Book yourself in, here!



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    The Feminine Marketing Boutique

    Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

    *************



    Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

    • 30 min
    Do You Need a Virtual Assistant? 3 Mistakes to Avoid

    Do You Need a Virtual Assistant? 3 Mistakes to Avoid

    Do you have a social media manager, helping you “keep the lights on?” 💡 Here are 3 MISTAKES I see entrepreneurs make, when hiring a Virtual Assistant… ⬇️



    And listen, I get it. Showing up consistently on social media can feel like a lot of work! You’re a coach! A visionary! And DELEGATING is definitely part of the scaling process! ✅



    👑 You NEED to get stuff off your plate, so you can spend more time in your zone of genius (and less time fiddling with hashtags).



    And maybe paying $500/month seems like a “pretty good deal” in order to buy back a bit of FREEDOM. 



    Until you realize that you’re not seeing a RETURN on your investment. 😬



    Those inspirational quotes, and cookie-cutter reels aren’t really doing anything for you. And at the end of the day, it feels like you’re paying for a whole lot of nothing.



    Is it the VA’s fault? No. 🚫 They’re checking all the boxes.



    The problem is….there’s a missing piece to the puzzle 🧩 – STRATEGY.



    Posting to post is not a sustainable growth plan. And if you want to see MORE MONEY flowing INTO your business, you need to start doing this:


    Hire experts who are strategic partners


    Hire team members who provide a high return on investment


    Hire with a long-term vision in mind





    Want to hear more? Listen to this episode of The Feminine Marketing Show! 

    Here’s what you’ll sink your teeth into:


    The frustration of hiring a VA…and losing cash flow


    Is it “worth it” to pay someone to keep the lights on?


    Why hiring a VA can feel a bit like parenting a teenager


    The art of hiring teammates that pay for themselves


    Why hourly pay is a broken system


    The “for now” trap


    When it comes to scaling, your team is everything


    Hiring for things that bring money back into your business


    Cash flow is the #1 priority (amiright?)


    Hiring a strategic expert to help you move the needle



    “A world-class marketing team is the most common missing piece I see in a business like yours.” 



    ************



    Radiant Vision: Map Out Your Big Picture Marketing Strategy

    Check out this 1-hour training video – and learn how to put ALL the right marketing tiers in place, so that you can create a cohesive funnel that keeps your community engaged, and inspired to take action.



    ************



    The Feminine Marketing Boutique

    Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!*************



    Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

    • 20 min
    My 5-Minute Strategy For Attracting Abundance

    My 5-Minute Strategy For Attracting Abundance

    Sure. Priming your program for RESULTS is important.



    You want your clients to get remarkable results! – not only so THEY win….but you win!



    Happy clients = word-of-mouth marketing!



    But priming your brain for ABUNDANCE is a KEY part of the process – because when you’re in the energy of winning….you can’t help but attract more opportunities, success and prosperity into your life!



    So….what’s the process? How do you harness the power of an abundance mindset?



    I have a feeling you’re already playing around with this concept.



    But I wanted to share with you a life-changing 5-minute practice that I’ve been incorporating into my evening routine!



    It’s as easy as going for a walk!....literally, because this is something I do with my husband, Mak, as we take our dog, Madison, for a sunset walk.



    And it helps me to stay anchored in abundance, and BE THE MAGNET for more! #receptivemode



    So go ahead! Dive into this episode. And start raising your vibration!



    What’s on tap? Here’s a sneak peek:


    An essential component of any feminine marketing strategy


    Why getting into the receptive mode is so important


    A 5-minute evening routine to start implementing TODAY!


    3 simple questions that will change the game


    The art of gratitude


    Do you take time to celebrate your accomplishments?


    Can I get a do-over? – the importance of reflecting on “what went wrong”


    The #1 thing that will lead to a “head full of sh%$”


    And one more thing (for extra credit)



    “I want to show you how I’m embodying this energy of WINNING!”



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    Marketing Strategy Training Video and Workbook

    The Feminine Marketing Strategy Open House, is a 45-min training video….along with a PDF workbook….that will help you map out a “feel-good” marketing strategy for your business. We’re talkin’ about putting all the puzzle pieces on the table, and taking an honest look at what’s working (and what’s not working) for your marketing. Grab it here!



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    The Feminine Marketing Boutique

    Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!





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    Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow! 

    • 15 min
    How To Sell: Life Coach Edition

    How To Sell: Life Coach Edition

    For a lot of entrepreneurs who just want to live in their zone of genius…..SELLING can feel like a bit of a slog. 



    Maybe you think selling is about being PUSHY and closing the deal at any cost. 



    But the truth is, selling is about HELPING people get closer to their dream life, by working with you. 



    And these days, modern consumers aren’t just looking for “the thing.” They’re looking for meaningful experiences and genuine connections.



    Meaning….



    It’s less about convincing, and more about presenting solutions that resonate with the needs of your audience.



    Want to go deeper?



    In this episode of The Feminine Marketing Show, I chat with sales expert Tara Nolan who helps heart-centered women create, build, and scale their 6+ figure soul-calling businesses.



    Tara’s take on SELLING is exciting and refreshing! And I can’t wait for you to sink your teeth into this juicy conversation!



    Here’s a sneak peek at what’s in store for you:


    How Tara’s love affair with sales began 


    The #1 thing Tara got in trouble for, at school (and why it helped her become a top saleswoman)


    Tara’s heart-centered selling approach – “can I help you make your dreams come true?”


    Why making an offer isn’t always the right move


    Is it “high pressure” or is it “calling forward?”


    Step 1 - build a connection


    When a prospect reveals their dream, they also reveal the problem


    3 questions to get answered, before you make a pitch


    You can’t fail if you never stop trying


    The good news (and the bad news): you’ll never “figure it all out”



    “People don’t care about what’s in your program. They want to know if they’ll get the result they want.”

    – Tara



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    Learn more about Tara by visiting her website here!

    Connect with Tara on Instagram here!

    ***********



    Radiant Vision: Map Out Your Big Picture Marketing Strategy

    Check out this 1-hour training video – and learn how to put ALL the right marketing tiers in place, so that you can create a cohesive funnel that keeps your community engaged, and inspired to take action.



    ************



    The Feminine Marketing Boutique

    Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!*************



    Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

    • 31 min
    Business Visibility: Everything You Ever Wanted To Know

    Business Visibility: Everything You Ever Wanted To Know

    I hear it from coaches, all the time: “I want to be more visible.”



    But what does it truly take to embrace VISIBILITY? And why is it so elusive?



    Sure, having a strong marketing strategy in place will get you a LONG WAY! And if you don’t have the foundational infrastructure in place to scale your biz, all the visibility in the world won’t convert into SALES.



    But what if you’re doing “all the right things” on paper….and you’re STILL the “biggest kept secret” in your industry?



    *bing!*



    That’s when you know it’s a mindset/energy thing.



    For a lot of people, the idea of greater visibility comes with quite a bit of FEAR – whether it’s the fear of going viral, the fear of being ignored, or the fear of losing it all….



    And in this episode of The Feminine Marketing Show, I talk to Subconscious Mindset Strategist, Brenda Johnston, about how to build a healthy relationship with VISIBILITY….and what it looks like to manage your own limiting beliefs around being SEEN.



    Here’s what you’ll sink your teeth into:


    The many layers of visibility (and why it’s so “scary!”)


    What “fear of success” looks like


    Invisible businesses don’t make money


    Are you managing your energy?


    How to give yourself permission to want more in life


    The importance of CLARITY around the impact you want to make


    Why the marketing equations aren’t the same as they were in 2017


    The secret to staying consistent with content creation


    It’s not about the views and likes


    The power couple on your team


    One thing you can do today, to embrace visibility



    “Energy speaks before your mouth even opens.”

    – Brenda



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    Grab Brenda’s FREE Daily Energy Management Audio here!



    Visit Brenda’s website here!



    Follow Brenda on IG here!



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    FREE 5-min Marketing Audit

    You tell me what you’ve got in place, and I tell you where the holes are. The perfect solution for entrepreneurs who just want to know how it all fits together, and what to focus on next. Take 5 minutes to fill out the assessment form, and we will get back to you with our insights! FOR FREE! Book yourself in, here!



    ************



    The Feminine Marketing Boutique

    Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!*************



    Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

    • 43 min
    Defining Work/Life Balance For Your Coaching Business

    Defining Work/Life Balance For Your Coaching Business

    Balance. It’s something we all strive for in life and business.



    Whether it’s free-time/work-time….structure/flow…..innovation/stability…..fast-action/thoughtful planning.



    How do you find the right groove? Where do you invest your time and energy? And what is the “best” formula for success?



    The good news (and the bad news) – it’s personal. Meaning, there is no one-size-fits-all solution.



    And YOUR path to success will depend on YOUR values, goals, human design, mindset, resilience, creativity, network….and the list goes on!



    My dream life probably looks different from your dream life. And that’s ok! 



    The most important thing is that you grant yourself the freedom to define success on your terms.



    Wondering what it looks like, IRL?



    In this episode of The Feminine Marketing Show, I chat with Lisa Liimatta, co-founder of Rise Leadership Circle. Together with her daughter, Kaela, Lisa helps entrepreneurs energetically align with the truth of who they are (total badasses), and then take inspired action to build the most epic lives they can imagine, and the businesses to fund them.



    Here’s a sneak peek:


    How do you stay in the vortex when you’re working so hard?


    Does your business fund your amazing life?


    Lisa’s “breaking point” that led to a feminine energy bear-hug


    Are you an instant pot, or a slow cooker?


    The secret to fitting all the puzzle pieces of your team together 


    How Lisa balances a mother/daughter relationship and a biz partnership


    Where to invest as an entrepreneur - coaching? team? both?


    The art of hiring an “intrapreneur” who can grow with you


    How Lisa prioritizes freedom


    Do you book calls during the last week of the month? (why you shouldn’t)





    “We want your business to fund your amazing life. Not the other way around.” 

    – Lisa



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    Check out Lisa’s website here!



    Follow Lisa on IG here!



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    Aligned Attraction: How to Leverage Human Design in Your Marketing

    If you’ve been bangin’ on the marketing drum for a while now…..and you’re not seeing as many sales calls as you’d like….your messaging might be misaligned with your human design. Grab this free marketing manual, loaded with swipe copy, and custom calls-to-action for YOUR profile type!



    ************



    The Feminine Marketing Boutique

    Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!*************



    Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

    • 33 min

Customer Reviews

5.0 out of 5
17 Ratings

17 Ratings

ncramer34 ,

Don’t miss this show!

Hanna is such a great host and has wonderful guests on her show. She shares such value in every episode. It’s a must listen!

Team RLC ,

You Can Manifest Success For Your Business - Here’s How

Ooooo this was sooooo good! A great manifestation practice & great tool called the Joy Wheel. This was very reaffirming that you get to create your YES life & it reignited a fire in my soul of my dreams and a knowing that I got this. This was a beautiful listen :) can’t wait to dive into more episodes!

Lindsay Dollingef ,

Great value!

I love how actionable everything in this podcast is! Great guests and marketing advice for right now.

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