The Fintech Marketers and Leaders Podcast

Growth Gorilla

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MARKETING
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The Fintech Marketers & Leaders Podcast is built to uncover actionable insights and explore the latest trends with some of fintech’s hardest-hitting marketers and leaders, so you know exactly what it takes to grow. Join our host, Shameer Sachdev, bi-weekly as he explores real-life growth tactics and insights that you can take advantage of when pushing your fintech to the next level.

EPISODE 1

How to craft authentic brand narratives, with Toni Gregory, Head of Content Marketing at GoCardless

Send us a text Toni Gregory, Head of Content Marketing at GoCardless, shared some inspiring insights on crafting authentic brand narratives. Toni’s career has been blooming at GoCardless. She rose from Content Marketing Manager to Head of Content Marketing and is currently ensuring all content marketers are aligned while overseeing the brand strategy. Toni’s also leading GoCardless’ event series supporting Women in Tech. GoCardless helps over 75,000 businesses make and collect payments worldwide and is on a mission to become the world's biggest bank payment network. Toni’s also leading their event series supporting Women in Tech. Tune in to learn more about: How to maintain a consistent brand voice across all content Effective channels for content distributionThe role authenticity plays in content creation for fintechsHow fintechs can remain genuine and relatableBrand and tone of voice guidelinesHow to turn customer research into compelling brand storiesHow to build successful brands with mundane offeringHow can we keep pace with changing consumer behaviours And a lot more. Toni says: “Planning matters. It’s all about the prep work, the brief you put together, the questions you think of ahead of time.” HELP US OUT! Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you. Subscribe here: 👉Website 👉YouTube 👉 Email: hello@growthgorilla.co.uk About the show The Fintech Marketers and Leaders Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “The Fintech Marketers and Leaders Podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

39 min
EPISODE 2

Adapting to the new Content Marketing landscape with Loïs Mills, Senior Content Lead at Yonder

Send us a text We had the lovely Loïs Mills, Senior Content Lead at Yonder, chat about the role of content marketing in today’s day and age. Loïs tried the corporate and entrepreneurship life before making her way into the startup life, which she calls “not the straightforward journey.” Currently the Senior Content Lead at Yonder, she aspires to establish the brand as more than just a credit card product and to give it life. Yonder is the credit card for modern explorers, on a mission to improve people's relationship with credit. Join them as they cover topics such as: Can you still gain followers without producing social content?Building community in fintechHow to measure the impact of your content marketing effortsThe beauty of working at a startupCreating emotion through contentHow to draw eyeballs on your contentThe wrong approach to producing contentBuilding trust in fintech and financial servicesLoïs says: ~“People choose you because you've created some sort of emotion in them.”~ HELP US OUT! Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you. Subscribe here: Website YouTube 👉 Email: hello@growthgorilla.co.uk About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

46 min
EPISODE 3

Building genuinely disruptive products, with Chris Franklin, CMO at VibePay

Send us a text We had Chris Franklin, VibePay's CMO, talk about how this fintech builds products with the end user in mind. Fresh-faced in the FinTech space, Chris has a background in retail management. Tired of the 16-hour workday schedule, Chris took six months off to backpack in Asia and Australia and returned with a desire to get into Marketing. He got a Creative Writing degree and worked through the ranks at British Gas for six years, including two more as the Head of Marketing of the British Triathlon Federation. Chris joined VibePay as CMO five months ago — a pay-by-bank payment platform born out of the ashes of the COVID crisis. It offers instant, free A2A payments to people and businesses, helping them avoid traditional payment rails, which come with high fees and delays. Tune in to learn more about: How to simplify the complex for your audienceSimilarities between sports marketing and fintechBuilding customer trust in fintechEducating your customers about your product valueCreating noise as a challenger brandWhat it means to be truly disruptiveLeveraging customer insights and researchBuilding products that are beneficial to the end userAnd a lot more. Chris says: "Make your marketing something people can buy into.” HELP US OUT! Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you. Subscribe here: Website YouTube 👉 Email: hello@growthgorilla.co.uk About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

41 min
EPISODE 4

Marketing campaign evolution and embracing change, with Ian Roberts, Marketing Director, Direct Acquisition at Vitality

Send us a text Ian Roberts, Marketing Director, Direct Acquisition at Vitality, talked about campaign evolution and the importance of embracing change. A customer-led, commercially astute leader with over 25 years in financial services marketing — creating and delivering marketing strategies, propositions, and campaigns — he oversees all direct-to-consumer and direct-to-business acquisitions at Vitality. He previously worked for names like Aviva and Lloyds Banking. With more than a million members, Vitality helps people live longer, healthier and financially secure lives, offering health insurance, life insurance and investments. Join Ian and Shameer as they cover topics such as: Changing your messaging to something new and differentApproaching difficult board conversationsPlanning your media buyingThe importance of data in decision-makingThe balance between being data and creative leadIan’s advice for driving growthStaying true to your purposeIan says: “Without purpose, your brand is at risk of being scattergun.” Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! HELP US OUT! Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you. Subscribe here: Website YouTube 👉 Email: hello@growthgorilla.co.uk About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

42 min
EPISODE 5

The value of communications in driving business growth, with Valentina Kristensen, Corporate Affairs Director at OakNorth

Send us a text Valentina Kristensen, Corporate Affairs Director at OakNorth, talked about the value of communications in driving business growth in fintech. OakNorth was founded by entrepreneurs for entrepreneurs who had bad experiences trying to secure a loan for their company. The company has lent over 10 billion pounds to businesses across the UK and a variety of sectors. At OakNorth, Valentina oversees external and internal communications, events, content, ESG/sustainability and helps set the strategic direction for stakeholder engagement globally. Cool fact: Valentina was named the Standout 35 of Innovate Finance’s Women in Fintech Powerlist in 2018. Valentina and Shameer cover topics such as: Understanding the value of comms and PRThe importance of adapting to industry changesLeveraging communications to drive business growthCustomer advocacy and referralsHaving a strong narrative, product market fit, and consistent messaging across all channels and teamsAnd a lot more. Valentina says: “Make sure you create a fantastic customer experience. You want people to shout about you rather than at you.” Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! HELP US OUT! Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you. Subscribe here: Website YouTube About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

47 min

See All Season 5 (5)

Creator

Growth Gorilla
Episodes

91
Seasons

5
Rating

Clean
Show Website

The Fintech Marketers and Leaders Podcast

The Fintech Marketers and Leaders Podcast

Season 5 Season 4 Season 3 Season 2 Season 1 Season 5

How to craft authentic brand narratives, with Toni Gregory, Head of Content Marketing at GoCardless

Adapting to the new Content Marketing landscape with Loïs Mills, Senior Content Lead at Yonder

Building genuinely disruptive products, with Chris Franklin, CMO at VibePay

Marketing campaign evolution and embracing change, with Ian Roberts, Marketing Director, Direct Acquisition at Vitality

The value of communications in driving business growth, with Valentina Kristensen, Corporate Affairs Director at OakNorth

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