10 episodes

The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. Each of the FIR Podcast Network's shows can be accessed individually. This is the EVERYTHING Feed, which gets you the latest episodes of every show in the network.

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    • Business
    • 4.5 • 24 Ratings

The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. Each of the FIR Podcast Network's shows can be accessed individually. This is the EVERYTHING Feed, which gets you the latest episodes of every show in the network.

    #494-497: Root, Henderson, Saraf, Skipper w/ Mitchell Levy on Thought Leader Life Credibility

    #494-497: Root, Henderson, Saraf, Skipper w/ Mitchell Levy on Thought Leader Life Credibility

    #494: Lucas Root and Mitchell Levy on Thought Leader Life Credibility Episode

    Design a clear and success-driven strategy for key business initiatives. This episode features #ThoughtLeader and #Expert Lucas Root (https://www.linkedin.com/in/lucas-root-5b7945b/), accomplished speaker, entrepreneur, author, business success mentor and founder of SGIC Consulting which works with clients to build a high-performance strategy and implement that strategy across their businesses to achieve the maximum growth potential possible. His major divestiture completed two (2) months ahead of schedule and saved more than two (2) billion dollars.

    With over 19 years of success across banking, technology, investments, health and wellness, athletics, and interactive media (gaming), Lucas helps identify roadblocks to success and where his clients could be heading toward failure. He specializes in speaking to entrepreneurs and business owners on getting their strategy on track for success and massive growth.

    If you’re looking for a marketing-oriented person who comes up with ideas and strategies that can bring significant dollars to the table, consider reaching out to Lucas Root by visiting his websites https://www.linkedin.com/in/lucas-root-5n7945b/ and http://lucasroot.com/.

    Here are a couple of AHA messages from this episode:

    * Strong brands with a great idea – and well-funded – but don’t quite know how to execute that idea should reach out to Lucas Root. https://www.linkedin.com/in/lucas-root-5b7945b/

    * It’s not always about a great idea as it is about talent. More than anything, it’s about execution. I can work out a plan for you to effectively execute your idea. #MakeIdeasHappen http://lucasroot.com/ @lucroot

    * With my guidance, I can help you discover key strategies in the areas of sourcing, operations, and funding that will significantly increase profits and revenue quickly. #MakeIdeasHappen http://lucasroot.com/ @lucroot

    * My role is to teach you how to succeed where others have failed by providing you with a few pieces of critical information, such as in project management. Are you ready to see your ideas to bear fruit? #MakeIdeasHappen https://www.linkedin.com/in/lucas-root-5n7945b/

    * Exposure in mergers and acquisitions and my clientele list serving startups and businesses that have seen growth in revenue gives me credibility to #MakeIdeasHappen with strategies and results specific to your company’s needs. http://lucasroot.com/ @lucroot

    To view the video interview click here.

    #495: Mary Henderson and Mitchell Levy on Thought Leader Life Credibility Episode

    Commercializing your personal brand and digitalizing your knowledge to be seen and be heard. This episode features #ThoughtLeader and #Expert Mary Henderson (https://www.linkedin.com/in/maryhendersoncoaching), personal branding and social selling specialist.

    Mary helps coaches, consultants, business owners, and corporate professionals commercialize their personal brand, digitalize their knowledge, and become an authority in their niche or industry. She takes them through a process that she developed over 20 years of working wi...

    • 27 min
    Circle of Fellows #63: The Hottest New Communication Technologies

    Circle of Fellows #63: The Hottest New Communication Technologies

    For a while, the wave of new technologies offered communicators obvious opportunities to incorporate these new tools into their communication strategies. The introduction of Twitter and Instagram, the rise of mobile use, chatbots, and other technologies that were grounded in communication were introduced at a dizzying pace.

    Many of today’s new crop of technologies have less obvious communication applicability. That doesn’t mean communicators should ignore them. From Artificial Intelligence to Blockchain, from live streaming to machine co-creativity, there are technologies gaining steam that can have a significant impact on the effectiveness of both internal and external communication.

    On November 19, four IABC Fellows gathered for a live-streamed discussion about emerging communication technologies. Watch the video replay (below) or listen to the audio podcast.

    About the panel

    Diane Gayeski is recognized as a thought leader in the practice and teaching of business communications.  She is Dean and Professor of Strategic Communications at the Roy H. Park School of Communications at Ithaca College, and provides consulting in communications analysis and strategies through Gayeski Analytics.  Diane was recently inducted as an IABC Fellow; she’s been active in IABC for more than 30 years as a featured speaker and think tank leader at the international conference, the author of 3 editions of the IABC-published book, Managing the Communications Function, and the advisor to Ithaca College’s student chapter.  She’s led more than 300 client engagements for clients including the US Navy, Bank of Montreal, Fiat, Sony, Abbott Diagnostics, and Borg-Warner focusing on assessing and building the capacities and new technologies for workplace communications and learning teams.

    Mary Hills’ career as a marketing and communication professional has been in companies undergoing significant evolution, change, and growth. She has held leadership positions with responsibility for developing plans and schemas to support long-term growth and business sustainability goals. She has more than 20 years experience and expertise in designing and delivering training and development programs for companies and organizations, bringing theories, models, and frameworks into everyday practice. In addition to her role at HeimannHills Marketing Group, Mary serves as Adjunct Faculty in the MS – Global Strategic Communication program at Loyola University Chicago.  Mary speaks internationally and nationally on marketing, communication, standards, and practices.

    Brad Whitworth is a veteran communicator and communication coach at the Stanford Graduate School of Business. Brad was most recently a communication manager at Hitachi Vantara. Before that, he was an executive communication manager at Hewlett Packard Enterprise, and senior communication manager at Cisco Systems. Before Cisco, Brad led communication programs at HP, PeopleSoft, and AAA. He earned undergraduate degrees in both journalism and speech at the University of Missouri and an MBA at Santa Clara University. A former broadcaster, Brad has made more than 300 presentations to executives, communicators, and university classes around the world. Brad has a long history with IABC, including serving as chairman of the international board and president of two local chapters. He is one of the authors of The IABC Handbook of Organizational Communication.

    Stacy L. Wilson, ABC helps clients get more ROI from their technology investment; specifically leveraging technology for collaboration and communication. She focuses on the people and process sides of intranets and digital workplace, including strategy, governance, usability, content, and adoption. She works for global, Fortune 1000 clients, particularly those with a lot of employees who don’t sit in front of computers; for example, in

    • 1 hr
    For Immediate Release #201: Wow! Mom Air's Big Launch

    For Immediate Release #201: Wow! Mom Air's Big Launch

    The November installment of the Hobson & Holtz Report includes reports on these stories:

    * A spoof airline fooled a lot of people. Experts say it had some good ideas.

    * A look at some technological behaviors adopted during the pandemic but that are likely to outlast it.

    * Twitter is the source of some remarkable PR pitch fails.

    * Digital-only financial services startups are turning to influencers to help build their brands.

    * Retailers and other brands are pressuring employees to become TikTok influencers for them.

    * What happened when humans stopped managing social media content? (It wasn’t pretty.)

    * Dan York’s Tech Report explores Twitter “Fleets,” Google search results and “page experience,” and Google’s new webinars and its partnership with PRX.

    Our FIR recording sessions are now being streamed live, because why not? We already stream it in order to capture a backup recording on YouTube; we’ve just been making these restricted streams. We have decided to make them public so you can watch and comment. Our next recording is Saturday, December 19 at noon ET. You’ll see our pre-recording conversation as well as seeing how the sausage gets made. Watch here.

    We are hosting an FIR Communicators Coffee Break on Zoom each Thursday during the stay-at-home period at 1 p.m. ET (though not on Thanksgiving Day in the U.S.). For credentials, contact Shel or Neville directly or request the credentials in our Facebook group or send an email to fircomments@gmail.com. Spread the word to your communications community.

    Special thanks to Jay Moonah for the opening and closing music.

    You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Neville’s link blog, Outbox, is available, as well.

    Links from This Month’s Episode

    * Minimizing email overload for remote teams

    * The spoof airline that could actually predict the future of travel

    * New technological behaviors will outlast the pandemic

    * The Workplace is Dead. Long Live the Workplace.

    * 10 embarrassing PR fails that show how not to pitch

    * The “Fin-influencer” boom: Why Instagram and TikTok are the new battlegrounds for digital banks

    * Retailers are pushing their employees to become TikTok influencers

    * What happened when humans stopped managing social media content

    * Coronavirus: Facebook accused of forcing staff back to offices

    Links from Dan York’s Report

    * Fleets: a new way to join the conversation

    * Timing for bringing page experience to Google Search

    * a href="https://googlecp.prx.

    • 1 hr 17 min
    #490-493: Beroset, Hurley, Pheiff, Easton w/ Mitchell Levy on Thought Leader Life Credibility

    #490-493: Beroset, Hurley, Pheiff, Easton w/ Mitchell Levy on Thought Leader Life Credibility

    #490: Deb Beroset and Mitchell Levy on Thought Leader Life Credibility Episode

    Make your brand stand out by discerning your core essence. This episode features #ThoughtLeader and #Expert Deb Beroset (https://www.linkedin.com/in/deborahberoset/), an award-winning journalist, neurotransformational coach, PR executive, and branding consultant.

    An intuitive coach and dynamic presenter, she has got a penchant in galvanizing businesses and brands by tapping their inner desires and essences.

    If you are following all the rules but clients are not coming the way you expect them to come, then you should reach out to Deb Beroset via https://www.linkedin.com/in/deborahberoset/ and https://www.itstimeformoxie.com/.

    Here are some of the AHA messages from this episode:

    * If you are a #business owner and are frustrated and tired of blending in and want to stand out, then you should reach out to Deb Beroset. https://www.linkedin.com/in/deborahberoset/

    * I bring out the core essence of #brands and get them expressed through their distinct personalities and vibe. I execute creative work that can make you stand out. https://www.linkedin.com/in/deborahberoset/

    * I was once hired by Hallmark to head up their internal think tank… And I learned all about innovation, creativity and expressing something. #PR #branding https://www.linkedin.com/in/deborahberoset/

    * I use my pixie dust magic in compelling #customers to be enthralled with your personality and make them fall in love with your innate essence. https://www.linkedin.com/in/deborahberoset/

    * I get killer to-die-for testimonials from happy clients… and I can’t pay for that kind of credibility. #brandpromotion https://www.linkedin.com/in/deborahberoset/

    To view the video interview click here.

    #491: Pam Hurley and Mitchell Levy on Thought Leader Life Credibility Episode


    Improving professional writing skills. This episode features #ThoughtLeader and #Expert Pam Hurley (https://www.linkedin.com/in/hurleywrite/). She is the founder and the president of Hurley Write, Inc.

    Pam and her team develop and teach customized writing workshops for a wide variety of professionals in small and large organizations. Pam is also an award-winning lecturer and has published various articles related to writing in many different journals and trade publications.

    If your team needs to improve their writing skills, , contact the Hurley Write team at https://www.linkedin.com/in/hurleywrite/ or www.hurleywrite.com.

    Here are a couple of AHA messages from this episode:

    * Professionals who needs assistance in their #Writing should reach out to Hurley Write, Inc. https://www.linkedin.com/in/hurleywrite/ @HurleyWrite

    * We ensure that our classes, whether onsite, virtual, or online, meets your team’s needs and expectations. https://www.linkedin.com/in/hurleywrite/ @HurleyWrite

    * We have the flexibility to design writing courses that meet your team’s needs. And all of our experienced trainers have backgrounds in writing and are great trainers, too! a href="https://www.linkedin.

    • 27 min
    Episode #50 (!): M&A comms masterclass with Louis de Schorlemer

    Episode #50 (!): M&A comms masterclass with Louis de Schorlemer

    As we close out a year marked by upheaval, experts predict more disruption ahead―including an uptick in mergers and acquisitions (M&A). For our 50th (!) EE Voice podcast, we welcome Louis de Schorlemer of Corporate Diplomat, an agency dedicated to managing M&A, diverstitures or reorganizations. Louis is an international leader in managing M&A communications. He brings a valuable perspective on the importance of centering people in the processes around these transactions.

    Louis discusses the sensitive nature of M&A activities, such as when a cash-rich business buys a struggling company, and he doesn’t look away from the discomfort but instead guides clients on how to communicate through it in a mindful way.  He lays out strategies for analytical mapping and putting people in the right mindset. And he asks challenging questions about transparency and preparedness―and shares the “Four Ps” he’s found to be instrumental for success.

    If you’ve never supported M&A before — and even if you have — Louis offers a masterclass on communications strategy and execution. Listen in, and let us know what you think.

    • 36 min
    Spin Sucks 125: A Framework to Learn, Evolve, and Advance

    Spin Sucks 125: A Framework to Learn, Evolve, and Advance

    Last week, we started a longer conversation about planning. It doesn’t matter if it’s business planning, marketing and communications planning, or planning for yourself, now is the time to begin to think about next year. As we go back into lockdown in Chicago and other parts of the country, I know how challenging it is to think about tomorrow, let alone next year, but let’s give it a shot.

    We’ll go back to the business-type planning next week, but this week, I’d like to focus on you. After all, if you don’t care for you (and I say this as much for myself as anyone), you can’t take care of your internal or external clients and team. This week, it’s all about you!

    We talk a lot about professional development around these parts—both on the podcast and on the blog. Spin Sucks is, after all, a professional development site for marketers and communicators. We are big about continual learning and stretching our brains. One way to do that is to learn, evolve, and advance…together continually.

    At the same time, it’s incredibly difficult for us to invest in ourselves. We’re accustomed to being behind the scenes. We work tirelessly for others and put ourselves on the backburner. Of course, this is the fastest way to both burnout and irrelevance.

    And yet, we all do it. I”m as guilty as anyone. It’s not good!

    But with a little thinking, two weeks’ time, and a notebook, you can be well on your way to professional development that helps you reach your goals.

    Resources Included In the Episode

    * One-page Template for Communications Planning

    * Bullet Journal

    * A Little Life

    * Spin Sucks Community

    • 12 min

Customer Reviews

4.5 out of 5
24 Ratings

24 Ratings

CSBirney ,

THE BEST… seriously.

OK, in all honesty this is my absolute favorite podcast. ESPecially on social media. They now have a network of shows, but the main FIR show is just awesome. The best. I have learned SO much from it. Listen and learn.

Charm3838383838 ,

Great informative podcast

I listen to this when I drive to class in Washington DC where we talk about hot topics in PR. This podcast keeps me up to date with what's happening and offers some great insight. Recommended for public relations and marketing folks for sure!!

ContactJeff ,

My not-so-secret tool for staying current with social media

I have been a listener since around Episode 100 (they’re now approaching show 800) and I can tell you it’s my must-listen-to podcast every week. I have used their insights in so many ways and can count on Shel and Neville to bring the absolute latest news and trends regarding PR and social media. I highly recommend FIR and the other shows in the FIR Network.

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