100 episodes

The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. Each of the FIR Podcast Network's shows can be accessed individually. This is the EVERYTHING Feed, which gets you the latest episodes of every show in the network.

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    • 4.5 • 24 Ratings

The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. Each of the FIR Podcast Network's shows can be accessed individually. This is the EVERYTHING Feed, which gets you the latest episodes of every show in the network.

    Spin Sucks 165: How Far We’ve Come

    Spin Sucks 165: How Far We’ve Come

    Fifteen years. It has been 15 years since Spin Sucks launched. It’s kind of crazy to think that I started a blog about communications when I was just 15 years old! Just kidding! I was 20. OK, that’s also a lie.

    It’s hard to believe it’s been 15 years. Heck, I’ve been married to the same man for nearly two decades. Where does the time go?

    Fifteen years ago, Pluto was downgraded from a planet to a dwarf planet, Saddam Hussein was executed, Google bought YouTube, and the Nintendo Wii was released. 

    There were no iPhones (that was the following year) and we were all using a flip phone or a Blackberry to text one another. Facebook, Twitter, LinkedIn, Instagram, TikTok, Pinterest, and more weren’t household names yet. And, of course, we were all 15 years younger. 

    On this week’s episode of the Spin Sucks podcast, we’re going to talk about what’s changed in the last 15 years—and how far the blog turned book turned podcast turned professional development site turned PESO Model Certification has come since then.

    Resources Included:



    * PESO Model Certification

    * The Very First Spin Sucks Blog Post

    * Spin Sucks Community

    • 10 min
    #737: Joe Frankie III w/ Mitchell Levy on Thought Leader Life Credibility

    #737: Joe Frankie III w/ Mitchell Levy on Thought Leader Life Credibility

    #737: Joe Frankie III and Mitchell Levy on Thought Leader Life Credibility Episode



    Merchandise yourself better and achieve your desired objective with the use of LinkedIn. This episode features #ThoughtLeader and #Expert Joe Frankie III (https://www.linkedin.com/in/joefrankieiii/), Chief Executive Officer, Founder, Coach, Author, Mentor, Speaker, and LinkedIn Strategies. He has mentored 664 executives, veterans, and students using LinkedIn and their resumes to merchandise themselves better and achieves their desired objective. Joe finds and assesses top-tier talents which could lead and flourish in organizational culture. He believes that one size does not fit all, and this led him to coach civil and military leaders on an individual basis so that they could learn how to build a LinkedIn bridge from where they are and where they want to go. Joe supports multifunctional requirements of potential candidates, clients, and projects. He supports the energy, technology, engineering, defense, aerospace, and environmental spaces. If you’re 40 plus, or you know somebody who is in that age range and just wondering what’s next, reach out to Joe Frankie III by visiting his website https://www.linkedin.com/in/joefrankieiii/. Here are a couple of AHA messages from this episode:



    * Forty-plus-year-olds who do not know what’s next should reach out to Joe Frankie III. https://www.linkedin.com/in/joefrankieiii/

    * I talk to various leaders and help them decide where they want to go then I try to engineer a LinkedIn bridge for them. https://www.linkedin.com/in/joefrankieiii/

    * Some leaders want to change sectors. Some want a promotion. Others are unemployed who want to land a job. All those require slightly different strategies. https://www.linkedin.com/in/joefrankieiii/

    * I don’t think I’ve coached any person the same way twice because it’s their mission, and I’m a facilitator in that mission. https://www.linkedin.com/in/joefrankieiii/

    * I’ve coached around 1000 military, and I helped them transition into the civil sector by translating what they did in the military into the vernacular a hiring manager would understand. https://www.linkedin.com/in/joefrankieiii/



    To view the video interview click here.

    To learn more about Thought Leadership and how it can help you be successful, visit https://thoughtleaderlife.com/.

    • 5 min
    Spin Sucks 164: Was it Really The Intern?

    Spin Sucks 164: Was it Really The Intern?

    Every time we find someone has inadvertently used the PESO Model without credit to Spin Sucks, we have a process we follow. If I know the person or someone at the company, I reach out personally and politely ask for credit and a link to the website. If it’s not someone I know personally, one of my colleagues will do that. 

    In most cases—I’d say 95% of the time—it truly is inadvertent. People believe that if it’s on the internet, it’s free to use. Of course, that’s not the case at all. You can’t use someone’s likeness or photos or logos without permission or often without paying for it. And yet, it happens all the time. But when you point it out, almost everyone is gracious and will fix it immediately.

    Then there are the 5% who are, well, complete jerks about it. These are the people who blame the interns. Every time. In fact, when someone tells me it was the intern’s fault, I know I have a fight ahead of me and will likely have to bring the attorney in to help. Because those people are always full of it and they’re not going to admit wrongdoing, no matter how much documentation you show that proves you own the copyright and trademarks. 

    The poor intern always takes the brunt. When companies post tweets that should have stayed in drafts, there’s always someone who says, “Fire the intern who posted this.” And when an email is accidentally sent with “Dear First Name” embedded, the same cry rallies across the web.

    I don’t know about you, but I was definitely an intern at one time in my life. And I made some mistakes. But I’ve also made mistakes as a professional with many years of experience and expertise unique to me and my agency. None of those mistakes are the fault of the intern, which is what we are going to discuss on this week’s episode of the Spin Sucks podcast.

    Resources Included:



    * PESO Model

    * HBO Tweet

    * Spin Sucks Community

    * #dearintern

    • 8 min
    Inside PR 552: Envisioning Your New Workplace

    Inside PR 552: Envisioning Your New Workplace

    It’s fall and there’s always a hint of excitement in the air. At least it should be.

    But so many people still have questions about what their work situation will be like. And companies are grappling with policies around going back to the office, staying remote or some sort of hybrid compromise.

    How will you communicate your decision to your team?

    Of course, there are no easy answers, but if you’re interested in our take, check out this episode of Inside PR.

    Gini Dietrich, Joe Thornley and Martin Waxman talk about:



    * The importance of having a communicator in the room when workplace decisions are being made.

    * Why organizations need to listen closely and pay attention to people’s reactions.

    * Giving employees an opportunity to voice their opinions and know they’re being heard, rather than simply feeling they’re being talked at.

    * Creating a culture of empathy by understanding people’s situations, anxieties and fears.

    * Being flexible and letting people know nothing’s set in stone and that you’re prepared to adapt if need be.



    What do you think? Share your thoughts in the comments below.

    • 18 min
    #736: Caryn Ross w/ Mitchell Levy on Thought Leader Life Credibility

    #736: Caryn Ross w/ Mitchell Levy on Thought Leader Life Credibility

    #736: Caryn Ross and Mitchell Levy on Thought Leader Life Credibility Episode



    Break free from blind spots to lead a more productive life, career, and business.

    This episode features #ThoughtLeader and #Expert Caryn Ross (https://www.linkedin.com/in/caryn-ross/), career mindset coach, certified life coach, trainer, speaker and author of the Amazon book “The Key to Being a Highly Successful Woman.” She has taught at several universities as an adjunct professor on leadership, business development, and career planning.

    Caryn works with high performing executives to build that champion mindset that will enable them to be confident, impactful leaders, contributors and visionaries.

    If you have #BlindSpots stopping you from being the person you really need to be, consider reaching out to Caryn Ross by visiting her LinkedIn page at https://www.linkedin.com/in/caryn-ross/.

    Here are a couple of AHA messages from this episode:



    * Executives with blind spots should reach out to Caryn Ross https://www.linkedin.com/in/caryn-ross/

    * I can identify #BlindSpots in your organization and provide a safe, nurturing, and confidential space for you, your leaders and managers, to be able to share what those blind spots are. https://www.linkedin.com/in/caryn-ross/

    * My role is to help you identify the solutions and strategies to move past the #BlindSpots so you can lead your organization more productively. https://www.linkedin.com/in/caryn-ross/

    * I can guide you in overcoming obstacles that may be limiting your success and how to turn these challenges into opportunities for growth and achievement. #BlindSpots https://www.linkedin.com/in/caryn-ross/

    * With my counsel, I can help you create better profits and better efficiencies based on the #BlindSpots deterring you from becoming an authentic leader who people want to say “I want to work for you.” https://www.linkedin.com/in/caryn-ross/



    To view the video interview click here.

    To learn more about Thought Leadership and how it can help you be successful, visit https://thoughtleaderlife.com/.

    • 6 min
    Inside PR 551: The Future of the PR Industry

    Inside PR 551: The Future of the PR Industry

    On episode 551 of Inside PR, Gini Dietrich, Martin Waxman, and Joe Thornley do a special recording for the Earned Media Mastery Summit with Agility PR Solutions. They discuss the future of the PR industry—exciting things to come, as well as the challenges young professionals will face as they grow in their careers.

    Listen to this episode to learn:



    * Why you should stop using spreadsheets in favor of software to help you do your job;

    * Media outlets continue to shrink and journalists no longer have beats—and what that means for your future, especially if you have any earned media responsibility;

    * How to use paid, owned, and shared media to supplement the work that we do from an earned media perspective;

    * That artificial intelligence is already here and already ready to do the more mundane parts of your job so why you should stop waiting for a memo and do something about it; and

    * How machine learning can beat all of the best practices and teach you what works best for your organization, your audiences, and your prospective customers.



    Enjoy!

    • 26 min

Customer Reviews

4.5 out of 5
24 Ratings

24 Ratings

CSBirney ,

THE BEST… seriously.

OK, in all honesty this is my absolute favorite podcast. ESPecially on social media. They now have a network of shows, but the main FIR show is just awesome. The best. I have learned SO much from it. Listen and learn.

Charm3838383838 ,

Great informative podcast

I listen to this when I drive to class in Washington DC where we talk about hot topics in PR. This podcast keeps me up to date with what's happening and offers some great insight. Recommended for public relations and marketing folks for sure!!

ContactJeff ,

My not-so-secret tool for staying current with social media

I have been a listener since around Episode 100 (they’re now approaching show 800) and I can tell you it’s my must-listen-to podcast every week. I have used their insights in so many ways and can count on Shel and Neville to bring the absolute latest news and trends regarding PR and social media. I highly recommend FIR and the other shows in the FIR Network.

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