The First 6 Months After He Cut All His Agency Clients - Criterion B

Company: Criterion B
Owners: Jon Simpson
Year Started: 2008
Employees: 1-10 

What happens when you walk away from the clients keeping your agency alive? Jon Simpson made a bold decision to cut ties with all subcontracted agency work and nearly lost everything. In this episode, he shares the high-stakes pivot, the fallout that followed, and the surprising recovery that transformed his agency into a profitable, focused business.

Key Takeaways

• Why Jon fired all his agency clients and what happened next
• The critical mistake that led to laying off 13 employees in one day
• How shifting to a retainer model saved his business
• How to rebuild from zero with a leaner, stronger agency