The First NHL Tweet and a Basement Full of Rum - Sinuate Media

Company: Sinuate Media
Owners: Leah Messina
Year Started: 2007
Employees: 11-25 

Starting a business is never easy but starting one with a virtual launch before Zoom existed, surviving the 2008 recession, and rebuilding in a new state? That’s a different level of grit. In this episode, Leah Messina of Sinuate Media shares the unfiltered story behind growing her agency across markets, decades, and downturns with insights every agency owner should hear.

Key Takeaways

• The biggest shift Leah made after the 2008 crash that kept her business alive
• A unique virtual launch strategy that landed three clients on day one
• How to grow in a smaller market by building strategic connections
• Why listening and anticipation are Leah’s top tools for client retention
• How being “always early” with tech (like Twitter in 2008) helped her work with national brands