347 episodes

If you’re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you.

Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.

Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.

This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.

The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.

The Fitness Business Podcast with Erin Dimond and Jordan Dugger Erin Dimond and Jordan Dugger

    • Health & Fitness
    • 4.9 • 549 Ratings

If you’re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you.

Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.

Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.

This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.

The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.

    345. How to Avoid Burnout in Your Business

    345. How to Avoid Burnout in Your Business

    Short but hopefully impactful episode all around the perspective of burnout and how to avoid it. As entrepreneurs, we are constantly faced with challenges and problems and it's how we address and view those problems and challenges that determine whether we reach the next level or not. Listen in as I explain more!
     
    Time Stamps:
     
    - Avoiding Burnout
    - Story from Carl Jung
    - Constant Rivers as Entrepreneurs
    - Just as Intentional with Work as Recovery
    ----------
    IF you’re a current online fitness coach, personal trainer, nutritionist, or registered dietitian… 
    I just recorded a 20-minute training, on how I went from a struggling gym owner and personal trainer barely being able to pay my gym lease….. 
    To grow my online business to 350k in my first year, 500k in the second, and now my online coaching company generates consistent 7+ figures annually since. 
     
    Plus, inside of this training, you’ll learn the 4 secrets to building a profitable full-time fitness business that generates consistent 10-30k+ months, all in 90 days or less.
     
    While also unlocking the time + location freedom you DESERVE. 
     
    All without sleazy sales tactics, cold DM’s, or wasting money on paid advertising. 
     
    P.S. It doesn't matter if you have 500 followers, or 100k, this system will WORK for you, as long as you’re willing to take action. 
    Starting RIGHT NOW. 
     
    Click the link below, and I’ll see you soon. 



    https://www.impactcoachacademy.com/exclusive-free-training-1
    ----------
    Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually “Get It”  
    If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome. 
    P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time) 
    To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE 
    ----------
    Learn More About Impact Fitness Coaching Academy,
     
    To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following 
     
    Click Here→ to VISIT THE IFCA PAGE 
    ----------
    GIVEAWAY!  Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes!
    Winners Announced Monthly on The Episode.
    Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

    • 9 min
    344. Cold DM’s Don’t Work! Why Giving Away Your Best Stuff FOR FREE Will Generate Consistent New Business (Without Spamming Strangers in their Inbox)

    344. Cold DM’s Don’t Work! Why Giving Away Your Best Stuff FOR FREE Will Generate Consistent New Business (Without Spamming Strangers in their Inbox)

    Cold DM's are dead and we need to bury them deep into the ground. There are much better ways to spend your time with lead generation and better ways for a potential client to know, like, and trust you through permission based marketing. I'll give you a few examples of lead magnets that have worked for our clients plus key components you need for your freebies.
     
    Time Stamps:
     
    (0:19) Why Cold DM’s Do Not Work
    (1:25) 6 Ways to Acquire a Client
    (4:45) Keto Client Example
    (9:45) Unique and Proprietary Freebie
    (13:47) Two More Examples
    ----------
    IF you’re a current online fitness coach, personal trainer, nutritionist, or registered dietitian… 
    I just recorded a 20-minute training, on how I went from a struggling gym owner and personal trainer barely being able to pay my gym lease….. 
    To grow my online business to 350k in my first year, 500k in the second, and now my online coaching company generates consistent 7+ figures annually since. 
     
    Plus, inside of this training, you’ll learn the 4 secrets to building a profitable full-time fitness business that generates consistent 10-30k+ months, all in 90 days or less.
     
    While also unlocking the time + location freedom you DESERVE. 
     
    All without sleazy sales tactics, cold DM’s, or wasting money on paid advertising. 
     
    P.S. It doesn't matter if you have 500 followers, or 100k, this system will WORK for you, as long as you’re willing to take action. 
    Starting RIGHT NOW. 
     
    Click the link below, and I’ll see you soon. 



    https://www.impactcoachacademy.com/exclusive-free-training-1
    ----------
    Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually “Get It”  
    If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome. 
    P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time) 
    To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE 
    ----------
    Learn More About Impact Fitness Coaching Academy,
     
    To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following 
     
    Click Here→ to VISIT THE IFCA PAGE 
    ----------
    GIVEAWAY!  Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes!
    Winners Announced Monthly on The Episode.
    Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

    • 17 min
    343. Social Media Trends & Using Reels/TikTok To Get Clients

    343. Social Media Trends & Using Reels/TikTok To Get Clients

    The truth is you either adapt or die in this industry and no better example of this is social media and the trend towards short Tiktok style video. I'll share with you some of the frameworks that have been successful for us working with Alex and Leila Hormozi's social media team as well as apps you can use to crush your organic content. Topics include:
     
    - Quick Tips at the End for Tips about Social Media
    - Creating Reels that Turn Into Clients
    - Thank You For Everyone’s Support
    - The Highest Selling Book of All Time
    - Belief Breaking Framework
    - Another Framework
    - Limiting Belief
    - Sell the Copy in the Reel/Video
    - Apps We Use
    ----------
    IF you’re a current online fitness coach, personal trainer, nutritionist, or registered dietitian… 
    I just recorded a 20-minute training, on how I went from a struggling gym owner and personal trainer barely being able to pay my gym lease….. 
    To grow my online business to 350k in my first year, 500k in the second, and now my online coaching company generates consistent 7+ figures annually since. 
     
    Plus, inside of this training, you’ll learn the 4 secrets to building a profitable full-time fitness business that generates consistent 10-30k+ months, all in 90 days or less.
     
    While also unlocking the time + location freedom you DESERVE. 
     
    All without sleazy sales tactics, cold DM’s, or wasting money on paid advertising. 
     
    P.S. It doesn't matter if you have 500 followers, or 100k, this system will WORK for you, as long as you’re willing to take action. 
    Starting RIGHT NOW. 
     
    Click the link below, and I’ll see you soon. 



    https://www.impactcoachacademy.com/exclusive-free-training-1
    ----------
    Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually “Get It”  
    If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome. 
    P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time) 
    To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE 
    ----------
    Learn More About Impact Fitness Coaching Academy,
     
    To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following 
     
    Click Here→ to VISIT THE IFCA PAGE 
    ----------
    GIVEAWAY!  Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes!
    Winners Announced Monthly on The Episode.
    Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

    • 20 min
    342. Having the Confidence to Charge $2000 for Online Fitness Coaching - With IFCA Success Coach Heather Cox

    342. Having the Confidence to Charge $2000 for Online Fitness Coaching - With IFCA Success Coach Heather Cox

    Ready for a masterclass in structuring your offer, price point, and scaling your business? Today's episode with IFCA Success Coach Heather Cox will do exactly that and so much more! We get into Heather's story as a coach, how she went from 8k months to 18k months in a very short amount of time, and give you an IFCA client example on how we are helping them scale. Topics include:
     
    - Heather’s Story and Business
    - Heather’s Offer
    - Increasing Lifetime Customer Value
    - Pre-Framing
    - Price Points
    - Where All the Rich People At?
    - April and Arthur Client Example
    - Importance of Structure and Meetings
    - Essential Skill Acquisition
    - Where to Find Heather
    ----------
    Follow Heather on Instagram
    ----------
    IF you’re a current online fitness coach, personal trainer, nutritionist, or registered dietitian… 
    I just recorded a 20-minute training, on how I went from a struggling gym owner and personal trainer barely being able to pay my gym lease….. 
    To grow my online business to 350k in my first year, 500k in the second, and now my online coaching company generates consistent 7+ figures annually since. 
     
    Plus, inside of this training, you’ll learn the 4 secrets to building a profitable full-time fitness business that generates consistent 10-30k+ months, all in 90 days or less.
     
    While also unlocking the time + location freedom you DESERVE. 
     
    All without sleazy sales tactics, cold DM’s, or wasting money on paid advertising. 
     
    P.S. It doesn't matter if you have 500 followers, or 100k, this system will WORK for you, as long as you’re willing to take action. 
    Starting RIGHT NOW. 
     
    Click the link below, and I’ll see you soon. 



    https://www.impactcoachacademy.com/exclusive-free-training-1
    ----------
    Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually “Get It”  
    If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome. 
    P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time) 
    To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE 
    ----------
    Learn More About Impact Fitness Coaching Academy,
     
    To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following 
     
    Click Here→ to VISIT THE IFCA PAGE 
    ----------
    GIVEAWAY!  Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes!
    Winners Announced Monthly on The Episode.
    Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

    • 47 min
    341. Why Fitness Coaches Ego’s Limit Their Chances to Grow & How To Get Over Yourself - With IFCA Success Coach Cory Carpenter

    341. Why Fitness Coaches Ego’s Limit Their Chances to Grow & How To Get Over Yourself - With IFCA Success Coach Cory Carpenter

    Our most seasoned IFCA success coach Cory Carpenter joins us today to discuss a wide range of topics but none more important than the ego and how it limits your chances to grow. We talk Cory's pivot from the medical industry to in-person training and then making the required switch to online coaching. We then discuss how Cory stood out from his peers within IFCA, why we hired him, and his advice for scaling and getting shit done.
     
    Time Stamps:
     
    (2:25) Cory’s Story
    (9:50) The Confidence Switch
    (16:00) 24K Month
    (19:25) The Importance of Emotional Intelligence
    (24:28) Sales and Marketing
    (29:50) Seth Godin Quote
    (38:00) Where to Find Cory
    ----------
    Follow Cory on Instagram
    ----------
    IF you’re a current online fitness coach, personal trainer, nutritionist, or registered dietitian… 
    I just recorded a 20-minute training, on how I went from a struggling gym owner and personal trainer barely being able to pay my gym lease….. 
    To grow my online business to 350k in my first year, 500k in the second, and now my online coaching company generates consistent 7+ figures annually since. 
     
    Plus, inside of this training, you’ll learn the 4 secrets to building a profitable full-time fitness business that generates consistent 10-30k+ months, all in 90 days or less.
     
    While also unlocking the time + location freedom you DESERVE. 
     
    All without sleazy sales tactics, cold DM’s, or wasting money on paid advertising. 
     
    P.S. It doesn't matter if you have 500 followers, or 100k, this system will WORK for you, as long as you’re willing to take action. 
    Starting RIGHT NOW. 
     
    Click the link below, and I’ll see you soon. 



    https://www.impactcoachacademy.com/exclusive-free-training-1
    ----------
    Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually “Get It”  
    If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome. 
    P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time) 
    To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE 
    ----------
    Learn More About Impact Fitness Coaching Academy,
     
    To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following 
     
    Click Here→ to VISIT THE IFCA PAGE 
    ----------
    GIVEAWAY!  Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes!
    Winners Announced Monthly on The Episode.
    Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

    • 41 min
    340. How To Avoid The Pain and Discomfort of “Not Sure What To Do Next” In Your Business - A Lesson I Learned From Being Mentored By Alex & Leila Hormozi

    340. How To Avoid The Pain and Discomfort of “Not Sure What To Do Next” In Your Business - A Lesson I Learned From Being Mentored By Alex & Leila Hormozi

    Quick episode sharing a lesson I learned from our mentor Leila Hormozi and made me reflect on how I have approached different obstacles, challenges, and projects in my life compared to how I do now and how you can learn from my mistakes.
     
    Topics Include:
     
    - Not Knowing What To Do Next
    - Quick Story
    - My Lisfranc Injury
    - Quote to Our Team
    - Erin’s Pregnancy
    - Data Metrics and Business Macros
    - Please Share
    ----------
    IF you’re a current online fitness coach, personal trainer, nutritionist, or registered dietitian… 
    I just recorded a 20-minute training, on how I went from a struggling gym owner and personal trainer barely being able to pay my gym lease….. 
    To grow my online business to 350k in my first year, 500k in the second, and now my online coaching company generates consistent 7+ figures annually since. 
     
    Plus, inside of this training, you’ll learn the 4 secrets to building a profitable full-time fitness business that generates consistent 10-30k+ months, all in 90 days or less.
     
    While also unlocking the time + location freedom you DESERVE. 
     
    All without sleazy sales tactics, cold DM’s, or wasting money on paid advertising. 
     
    P.S. It doesn't matter if you have 500 followers, or 100k, this system will WORK for you, as long as you’re willing to take action. 
    Starting RIGHT NOW. 
     
    Click the link below, and I’ll see you soon. 



    https://www.impactcoachacademy.com/exclusive-free-training-1
    ----------
    Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually “Get It”  
    If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome. 
    P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time) 
    To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE 
    ----------
    Learn More About Impact Fitness Coaching Academy,
     
    To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following 
     
    Click Here→ to VISIT THE IFCA PAGE 
    ----------
    GIVEAWAY!  Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes!
    Winners Announced Monthly on The Episode.
    Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

    • 13 min

Customer Reviews

4.9 out of 5
549 Ratings

549 Ratings

Fit Emz ,

Easy to understand

Erin & Jordan really break things down for you in such a simple manner. They provide quick and effective tools that you can start implementing in your business right now! I made a blunt offer post using one of Erin’s templates and got 3 sales calls and 1 close from it. I personally don’t listen to music at the gym, but I’m definitely listen to this podcast when I’m squatting!

Katmspeaks ,

Tangible and actionable

Great advice with tangible tips.

V Rentz ,

Motivated to Succeed in Fitness, Business. And Marriage

I am literally just a fitness enthusiast but also a multiple business owner.
I pick up so many things from this podcast, both personal and business-wise that motivate me or help me be successful in my every day tasks.
I also work with my husband at our businesses. I love to see how another couple deals with that dynamic in their life!

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