The Fitness Business Podcast with Erin Dimond and Jordan Dugger Erin Dimond and Jordan Dugger

I had a conversation with a really good friend (and past guest multiple times Ben Hartman) about what marketing actually is. It was a sobering conversation for him but one he needed to have and probably one you need too. You see, if we truly believe in our product/service as a coach, it becomes our mission to tell as many people about it as possible. Today's episode is all about how to do that in an easy and authentic way that actually helps you get clients.
 
Time Stamps:
 
(0:05) Philosophical Approach to Sales
(0:35) Quick Story about Ben
(5:40) The Belief Breaking Ladder
(8:00) Pitching on Social Media
----------
IF you’re a current online fitness coach, personal trainer, nutritionist, or registered dietitian… 
I just recorded a 20-minute training, on how I went from a struggling gym owner and personal trainer barely being able to pay my gym lease….. 
To grow my online business to 350k in my first year, 500k in the second, and now my online coaching company generates consistent 7+ figures annually since. 
 
Plus, inside of this training, you’ll learn the 4 secrets to building a profitable full-time fitness business that generates consistent 10-30k+ months, all in 90 days or less.
 
While also unlocking the time + location freedom you DESERVE. 
 
All without sleazy sales tactics, cold DM’s, or wasting money on paid advertising. 
 
P.S. It doesn't matter if you have 500 followers, or 100k, this system will WORK for you, as long as you’re willing to take action. 
Starting RIGHT NOW. 
 
Click the link below, and I’ll see you soon. 



https://www.impactcoachacademy.com/exclusive-free-training-1
----------
Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually “Get It”  
If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome. 
P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time) 
To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE 
----------
Learn More About Impact Fitness Coaching Academy,
 
To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following 
 
Click Here→ to VISIT THE IFCA PAGE 
----------
GIVEAWAY!  Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes!
Winners Announced Monthly on The Episode.
Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

A recent conversation with a mentor sparked the idea for this episode because what I've been struggling with is what I see a lot of coaches struggle with as well. The idea that you'll have it "figured out" or that you'll "arrive" when neither of those things will ever happen. The point is to continue to play the game, learn, and grow into the next version of yourself (and never going back to a regular job). 
 
- Stop Trying to Arrive
- Story about a Young Girl
- Looking Back at Mistakes
- Going Back to a “Regular Job”
----------
IF you’re a current online fitness coach, personal trainer, nutritionist, or registered dietitian… 
I just recorded a 20-minute training, on how I went from a struggling gym owner and personal trainer barely being able to pay my gym lease….. 
To grow my online business to 350k in my first year, 500k in the second, and now my online coaching company generates consistent 7+ figures annually since. 
 
Plus, inside of this training, you’ll learn the 4 secrets to building a profitable full-time fitness business that generates consistent 10-30k+ months, all in 90 days or less.
 
While also unlocking the time + location freedom you DESERVE. 
 
All without sleazy sales tactics, cold DM’s, or wasting money on paid advertising. 
 
P.S. It doesn't matter if you have 500 followers, or 100k, this system will WORK for you, as long as you’re willing to take action. 
Starting RIGHT NOW. 
 
Click the link below, and I’ll see you soon. 



https://www.impactcoachacademy.com/exclusive-free-training-1
----------
Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually “Get It”  
If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome. 
P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time) 
To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE 
----------
Learn More About Impact Fitness Coaching Academy,
 
To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following 
 
Click Here→ to VISIT THE IFCA PAGE 
----------
GIVEAWAY!  Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes!
Winners Announced Monthly on The Episode.
Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

We cannot stress the importance of this topic enough and how much it has saved us from a multitude of different perspectives and that is the concept of core values. Core values once established act as your operating system and filter for making decisions instead of going off your gut or being inconsistent. We want to share our core values, why they are important to us, and how to start creating your own.
 
Time Stamps:
 
(0:15) The Impact of Core Values
(4:10) Working with Tim and Ross
(7:19) Our Core Values
(13:50) Revising Core Values
----------
IF you’re a current online fitness coach, personal trainer, nutritionist, or registered dietitian… 
I just recorded a 20-minute training, on how I went from a struggling gym owner and personal trainer barely being able to pay my gym lease….. 
To grow my online business to 350k in my first year, 500k in the second, and now my online coaching company generates consistent 7+ figures annually since. 
 
Plus, inside of this training, you’ll learn the 4 secrets to building a profitable full-time fitness business that generates consistent 10-30k+ months, all in 90 days or less.
 
While also unlocking the time + location freedom you DESERVE. 
 
All without sleazy sales tactics, cold DM’s, or wasting money on paid advertising. 
 
P.S. It doesn't matter if you have 500 followers, or 100k, this system will WORK for you, as long as you’re willing to take action. 
Starting RIGHT NOW. 
 
Click the link below, and I’ll see you soon. 



https://www.impactcoachacademy.com/exclusive-free-training-1
----------
Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually “Get It”  
If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome. 
P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time) 
To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE 
----------
Learn More About Impact Fitness Coaching Academy,
 
To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following 
 
Click Here→ to VISIT THE IFCA PAGE 
----------
GIVEAWAY!  Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes!
Winners Announced Monthly on The Episode.
Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

I recorded an episode back in September 2020 that was so valuable, Jordan took it down and thought it was best if only our IFCA community got access to it. Years later, this is still relevant as ever and I wanted to release to you today. Not only do I cover why females shouldn't sell like men but I give you thousands of dollars worth of free tactical sales training that has helped T4E and IFCA become the 8+ figure companies they are.
 
Time Stamps:
 
(0:10) Jordan Took This Episode Down Years Ago
(2:30) Authentic Selling For Women
(5:51) Preframing Sales Calls
(6:46) Any Other Decision Makers?
(10:42) You Can Tell Me No
(13:37) High Level Questions to Ask
(23:50) Closing with Grace and Directness
----------
IF you’re a current online fitness coach, personal trainer, nutritionist, or registered dietitian… 
I just recorded a 20-minute training, on how I went from a struggling gym owner and personal trainer barely being able to pay my gym lease….. 
To grow my online business to 350k in my first year, 500k in the second, and now my online coaching company generates consistent 7+ figures annually since. 
 
Plus, inside of this training, you’ll learn the 4 secrets to building a profitable full-time fitness business that generates consistent 10-30k+ months, all in 90 days or less.
 
While also unlocking the time + location freedom you DESERVE. 
 
All without sleazy sales tactics, cold DM’s, or wasting money on paid advertising. 
 
P.S. It doesn't matter if you have 500 followers, or 100k, this system will WORK for you, as long as you’re willing to take action. 
Starting RIGHT NOW. 
 
Click the link below, and I’ll see you soon. 



https://www.impactcoachacademy.com/exclusive-free-training-1
----------
Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually “Get It”  
If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome. 
P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time) 
To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE 
----------
Learn More About Impact Fitness Coaching Academy,
 
To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following 
 
Click Here→ to VISIT THE IFCA PAGE 
----------
GIVEAWAY!  Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes!
Winners Announced Monthly on The Episode.
Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

A lot has happened both personally and professionally that led to some regrettable actions and decisions being made. We always want to be transparent and honest as leaders and today's episode is just that. 
 
Time Stamps:
 
- Dip in Business and Erin’s Father
- Going Through Data
- Men and Status
- These Lessons Apply to Your First Hire
- Hashing Out the Issues
- Making the Hard Decision
- Boat Dock Analogy
----------
IF you’re a current online fitness coach, personal trainer, nutritionist, or registered dietitian… 
I just recorded a 20-minute training, on how I went from a struggling gym owner and personal trainer barely being able to pay my gym lease….. 
To grow my online business to 350k in my first year, 500k in the second, and now my online coaching company generates consistent 7+ figures annually since. 
 
Plus, inside of this training, you’ll learn the 4 secrets to building a profitable full-time fitness business that generates consistent 10-30k+ months, all in 90 days or less.
 
While also unlocking the time + location freedom you DESERVE. 
 
All without sleazy sales tactics, cold DM’s, or wasting money on paid advertising. 
 
P.S. It doesn't matter if you have 500 followers, or 100k, this system will WORK for you, as long as you’re willing to take action. 
Starting RIGHT NOW. 
 
Click the link below, and I’ll see you soon. 



https://www.impactcoachacademy.com/exclusive-free-training-1
----------
Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually “Get It”  
If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome. 
P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time) 
To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE 
----------
Learn More About Impact Fitness Coaching Academy,
 
To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following 
 
Click Here→ to VISIT THE IFCA PAGE 
----------
GIVEAWAY!  Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes!
Winners Announced Monthly on The Episode.
Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

We've tried everything from challenges to courses to apps and one offer rises above the rest EVERY SINGLE TIME. High ticket, high touch coaching. In today's episode, I'll explain why that is, explain why everything else I tried failed, and how you can make your offer better. Topics include:
 
- When I Started
- My Offer Switch
- Assessing Risk
- Affiliates
- Why High Ticket is the Best
----------
IF you’re a current online fitness coach, personal trainer, nutritionist, or registered dietitian… 
I just recorded a 20-minute training, on how I went from a struggling gym owner and personal trainer barely being able to pay my gym lease….. 
To grow my online business to 350k in my first year, 500k in the second, and now my online coaching company generates consistent 7+ figures annually since. 
 
Plus, inside of this training, you’ll learn the 4 secrets to building a profitable full-time fitness business that generates consistent 10-30k+ months, all in 90 days or less.
 
While also unlocking the time + location freedom you DESERVE. 
 
All without sleazy sales tactics, cold DM’s, or wasting money on paid advertising. 
 
P.S. It doesn't matter if you have 500 followers, or 100k, this system will WORK for you, as long as you’re willing to take action. 
Starting RIGHT NOW. 
 
Click the link below, and I’ll see you soon. 



https://www.impactcoachacademy.com/exclusive-free-training-1
----------
Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually “Get It”  
If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome. 
P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time) 
To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE 
----------
Learn More About Impact Fitness Coaching Academy,
 
To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following 
 
Click Here→ to VISIT THE IFCA PAGE 
----------
GIVEAWAY!  Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes!
Winners Announced Monthly on The Episode.
Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!