359 episodes

If you’re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you.

Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.

Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.

This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.

The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.

The Fitness Business Podcast with Erin Dimond and Jordan Dugger Erin Dimond and Jordan Dugger

    • Health & Fitness
    • 4.9 • 555 Ratings

If you’re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you.

Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.

Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.

This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.

The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.

    357. The Easy & Authentic Approach To Sales & Marketing (That Actually Get’s You Clients)

    357. The Easy & Authentic Approach To Sales & Marketing (That Actually Get’s You Clients)

    I had a conversation with a really good friend (and past guest multiple times Ben Hartman) about what marketing actually is. It was a sobering conversation for him but one he needed to have and probably one you need too. You see, if we truly believe in our product/service as a coach, it becomes our mission to tell as many people about it as possible. Today's episode is all about how to do that in an easy and authentic way that actually helps you get clients.
     
    Time Stamps:
     
    (0:05) Philosophical Approach to Sales
    (0:35) Quick Story about Ben
    (5:40) The Belief Breaking Ladder
    (8:00) Pitching on Social Media
    ----------
    IF you’re a current online fitness coach, personal trainer, nutritionist, or registered dietitian… 
    I just recorded a 20-minute training, on how I went from a struggling gym owner and personal trainer barely being able to pay my gym lease….. 
    To grow my online business to 350k in my first year, 500k in the second, and now my online coaching company generates consistent 7+ figures annually since. 
     
    Plus, inside of this training, you’ll learn the 4 secrets to building a profitable full-time fitness business that generates consistent 10-30k+ months, all in 90 days or less.
     
    While also unlocking the time + location freedom you DESERVE. 
     
    All without sleazy sales tactics, cold DM’s, or wasting money on paid advertising. 
     
    P.S. It doesn't matter if you have 500 followers, or 100k, this system will WORK for you, as long as you’re willing to take action. 
    Starting RIGHT NOW. 
     
    Click the link below, and I’ll see you soon. 



    https://www.impactcoachacademy.com/exclusive-free-training-1
    ----------
    Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually “Get It”  
    If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome. 
    P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time) 
    To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE 
    ----------
    Learn More About Impact Fitness Coaching Academy,
     
    To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following 
     
    Click Here→ to VISIT THE IFCA PAGE 
    ----------
    GIVEAWAY!  Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes!
    Winners Announced Monthly on The Episode.
    Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

    • 13 min
    356. Stop Trying to “Figure It Out” → Mindset Shift For “Overwhelmed Coaches”

    356. Stop Trying to “Figure It Out” → Mindset Shift For “Overwhelmed Coaches”

    A recent conversation with a mentor sparked the idea for this episode because what I've been struggling with is what I see a lot of coaches struggle with as well. The idea that you'll have it "figured out" or that you'll "arrive" when neither of those things will ever happen. The point is to continue to play the game, learn, and grow into the next version of yourself (and never going back to a regular job). 
     
    - Stop Trying to Arrive
    - Story about a Young Girl
    - Looking Back at Mistakes
    - Going Back to a “Regular Job”
    ----------
    IF you’re a current online fitness coach, personal trainer, nutritionist, or registered dietitian… 
    I just recorded a 20-minute training, on how I went from a struggling gym owner and personal trainer barely being able to pay my gym lease….. 
    To grow my online business to 350k in my first year, 500k in the second, and now my online coaching company generates consistent 7+ figures annually since. 
     
    Plus, inside of this training, you’ll learn the 4 secrets to building a profitable full-time fitness business that generates consistent 10-30k+ months, all in 90 days or less.
     
    While also unlocking the time + location freedom you DESERVE. 
     
    All without sleazy sales tactics, cold DM’s, or wasting money on paid advertising. 
     
    P.S. It doesn't matter if you have 500 followers, or 100k, this system will WORK for you, as long as you’re willing to take action. 
    Starting RIGHT NOW. 
     
    Click the link below, and I’ll see you soon. 



    https://www.impactcoachacademy.com/exclusive-free-training-1
    ----------
    Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually “Get It”  
    If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome. 
    P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time) 
    To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE 
    ----------
    Learn More About Impact Fitness Coaching Academy,
     
    To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following 
     
    Click Here→ to VISIT THE IFCA PAGE 
    ----------
    GIVEAWAY!  Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes!
    Winners Announced Monthly on The Episode.
    Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

    • 10 min
    355. Your Company's Operating System: The Importance and Impact of Core Values

    355. Your Company's Operating System: The Importance and Impact of Core Values

    We cannot stress the importance of this topic enough and how much it has saved us from a multitude of different perspectives and that is the concept of core values. Core values once established act as your operating system and filter for making decisions instead of going off your gut or being inconsistent. We want to share our core values, why they are important to us, and how to start creating your own.
     
    Time Stamps:
     
    (0:15) The Impact of Core Values
    (4:10) Working with Tim and Ross
    (7:19) Our Core Values
    (13:50) Revising Core Values
    ----------
    IF you’re a current online fitness coach, personal trainer, nutritionist, or registered dietitian… 
    I just recorded a 20-minute training, on how I went from a struggling gym owner and personal trainer barely being able to pay my gym lease….. 
    To grow my online business to 350k in my first year, 500k in the second, and now my online coaching company generates consistent 7+ figures annually since. 
     
    Plus, inside of this training, you’ll learn the 4 secrets to building a profitable full-time fitness business that generates consistent 10-30k+ months, all in 90 days or less.
     
    While also unlocking the time + location freedom you DESERVE. 
     
    All without sleazy sales tactics, cold DM’s, or wasting money on paid advertising. 
     
    P.S. It doesn't matter if you have 500 followers, or 100k, this system will WORK for you, as long as you’re willing to take action. 
    Starting RIGHT NOW. 
     
    Click the link below, and I’ll see you soon. 



    https://www.impactcoachacademy.com/exclusive-free-training-1
    ----------
    Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually “Get It”  
    If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome. 
    P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time) 
    To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE 
    ----------
    Learn More About Impact Fitness Coaching Academy,
     
    To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following 
     
    Click Here→ to VISIT THE IFCA PAGE 
    ----------
    GIVEAWAY!  Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes!
    Winners Announced Monthly on The Episode.
    Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

    • 18 min
    354. Why Females Shouldn't Sell Like Men

    354. Why Females Shouldn't Sell Like Men

    I recorded an episode back in September 2020 that was so valuable, Jordan took it down and thought it was best if only our IFCA community got access to it. Years later, this is still relevant as ever and I wanted to release to you today. Not only do I cover why females shouldn't sell like men but I give you thousands of dollars worth of free tactical sales training that has helped T4E and IFCA become the 8+ figure companies they are.
     
    Time Stamps:
     
    (0:10) Jordan Took This Episode Down Years Ago
    (2:30) Authentic Selling For Women
    (5:51) Preframing Sales Calls
    (6:46) Any Other Decision Makers?
    (10:42) You Can Tell Me No
    (13:37) High Level Questions to Ask
    (23:50) Closing with Grace and Directness
    ----------
    IF you’re a current online fitness coach, personal trainer, nutritionist, or registered dietitian… 
    I just recorded a 20-minute training, on how I went from a struggling gym owner and personal trainer barely being able to pay my gym lease….. 
    To grow my online business to 350k in my first year, 500k in the second, and now my online coaching company generates consistent 7+ figures annually since. 
     
    Plus, inside of this training, you’ll learn the 4 secrets to building a profitable full-time fitness business that generates consistent 10-30k+ months, all in 90 days or less.
     
    While also unlocking the time + location freedom you DESERVE. 
     
    All without sleazy sales tactics, cold DM’s, or wasting money on paid advertising. 
     
    P.S. It doesn't matter if you have 500 followers, or 100k, this system will WORK for you, as long as you’re willing to take action. 
    Starting RIGHT NOW. 
     
    Click the link below, and I’ll see you soon. 



    https://www.impactcoachacademy.com/exclusive-free-training-1
    ----------
    Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually “Get It”  
    If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome. 
    P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time) 
    To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE 
    ----------
    Learn More About Impact Fitness Coaching Academy,
     
    To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following 
     
    Click Here→ to VISIT THE IFCA PAGE 
    ----------
    GIVEAWAY!  Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes!
    Winners Announced Monthly on The Episode.
    Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

    • 31 min
    353. Jordan's Nervous Breakdown and Lessons Learned

    353. Jordan's Nervous Breakdown and Lessons Learned

    A lot has happened both personally and professionally that led to some regrettable actions and decisions being made. We always want to be transparent and honest as leaders and today's episode is just that. 
     
    Time Stamps:
     
    - Dip in Business and Erin’s Father
    - Going Through Data
    - Men and Status
    - These Lessons Apply to Your First Hire
    - Hashing Out the Issues
    - Making the Hard Decision
    - Boat Dock Analogy
    ----------
    IF you’re a current online fitness coach, personal trainer, nutritionist, or registered dietitian… 
    I just recorded a 20-minute training, on how I went from a struggling gym owner and personal trainer barely being able to pay my gym lease….. 
    To grow my online business to 350k in my first year, 500k in the second, and now my online coaching company generates consistent 7+ figures annually since. 
     
    Plus, inside of this training, you’ll learn the 4 secrets to building a profitable full-time fitness business that generates consistent 10-30k+ months, all in 90 days or less.
     
    While also unlocking the time + location freedom you DESERVE. 
     
    All without sleazy sales tactics, cold DM’s, or wasting money on paid advertising. 
     
    P.S. It doesn't matter if you have 500 followers, or 100k, this system will WORK for you, as long as you’re willing to take action. 
    Starting RIGHT NOW. 
     
    Click the link below, and I’ll see you soon. 



    https://www.impactcoachacademy.com/exclusive-free-training-1
    ----------
    Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually “Get It”  
    If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome. 
    P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time) 
    To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE 
    ----------
    Learn More About Impact Fitness Coaching Academy,
     
    To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following 
     
    Click Here→ to VISIT THE IFCA PAGE 
    ----------
    GIVEAWAY!  Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes!
    Winners Announced Monthly on The Episode.
    Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

    • 23 min
    352. Should You Launch an App, Course, or Group Coaching Offer? - The Simplest, Most Profitable & Results Driven Business Models To Create a $5,000 - $20,000+ Per Month Online Fitness Business

    352. Should You Launch an App, Course, or Group Coaching Offer? - The Simplest, Most Profitable & Results Driven Business Models To Create a $5,000 - $20,000+ Per Month Online Fitness Business

    We've tried everything from challenges to courses to apps and one offer rises above the rest EVERY SINGLE TIME. High ticket, high touch coaching. In today's episode, I'll explain why that is, explain why everything else I tried failed, and how you can make your offer better. Topics include:
     
    - When I Started
    - My Offer Switch
    - Assessing Risk
    - Affiliates
    - Why High Ticket is the Best
    ----------
    IF you’re a current online fitness coach, personal trainer, nutritionist, or registered dietitian… 
    I just recorded a 20-minute training, on how I went from a struggling gym owner and personal trainer barely being able to pay my gym lease….. 
    To grow my online business to 350k in my first year, 500k in the second, and now my online coaching company generates consistent 7+ figures annually since. 
     
    Plus, inside of this training, you’ll learn the 4 secrets to building a profitable full-time fitness business that generates consistent 10-30k+ months, all in 90 days or less.
     
    While also unlocking the time + location freedom you DESERVE. 
     
    All without sleazy sales tactics, cold DM’s, or wasting money on paid advertising. 
     
    P.S. It doesn't matter if you have 500 followers, or 100k, this system will WORK for you, as long as you’re willing to take action. 
    Starting RIGHT NOW. 
     
    Click the link below, and I’ll see you soon. 



    https://www.impactcoachacademy.com/exclusive-free-training-1
    ----------
    Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually “Get It”  
    If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome. 
    P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time) 
    To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE 
    ----------
    Learn More About Impact Fitness Coaching Academy,
     
    To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following 
     
    Click Here→ to VISIT THE IFCA PAGE 
    ----------
    GIVEAWAY!  Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes!
    Winners Announced Monthly on The Episode.
    Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

    • 21 min

Customer Reviews

4.9 out of 5
555 Ratings

555 Ratings

ArielBaley ,

Just the Reminder I Needed!

I listened to the latest episode(#356) this morning on “Mindset shift for overwhelmed coaches”. It was exactly what I needed to hear. I have been feeling extremely overwhelmed and down on my abilities as an entrepreneur lately. Jordans reminder to continue doing the work, detach from the outcome and you will continue to grow was the reminder I needed. It’s easy to lose sight of that when things aren’t going the way you hoped they would.
I always turn to this podcast when I need useful strategies and reminders like these.

gabyangulo16 ,

I love this podcast!

This is one of the best business podcast ever. Not only for online coaches but for females entrepreneurs who want to learn sales, branding and connection. Sometimes I would listen to an episode twice just to take notes of it and apply those tips in my own business!

CameronBib ,

Super helpful!!

I am a newly certified coach and I am so glad I found this podcast! I have been listening every morning while I get ready for work. Everything that was intimidating to me in the beginning is beginning to feel doable.

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