The Fitness Business Podcast with Erin Dimond and Jordan Dugger Erin Dimond and Jordan Dugger

If you've been wanting to run ads but have no idea where to begin with scripting them out or what to say, save this episode and come back to it again and again because this framework WORKS (as evidence from our IFCA student success's we've been sharing recently). I'll break down the two types of ads you'll want to focus on, a framework that's crushing, and give you examples of IFCA student's ads that are converting right now.
 
Time Stamps:
 
(0:26) Going Back to Part 1
(0:52) Video Script
(1:20) Two Different Types of Ads
(3:11) Why Mentorships Are So Valuable
(3:36) The Framework
(4:17) The Hook
(8:26) Nikkiey Stott Ad Example
(9:05) Another Example
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Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free)


(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course


(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner
 
(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches


(Training) Get Access To The  5 Most Popular Training We Created in 2022


(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

The age old question: Paid Ads or Organic? Is one better than the other? Should one come before the other? In today's episode, I'm going to break this down by telling you a story about how a f*ck boy named Joe got a jacked robot ninja (Celina) to say yes to him and how this applies to your business. I'll also share a real story about Erin and I's business back in the day and the difference between when we went completely organic vs when we invested in ads and the launch results.
 
Time Stamps:
 
(0:10) Leads In 2024
(1:00) A F*ck Boy Named Joe
(2:01) Celina The Jacked Robot Ninja
(3:00) Joe’s Relationship Ad
(3:52) Awareness
(5:54) The Ultimate Money Glitch
(6:18) When I Met Erin
(8:08) Our Third Launch
(9:05) What You Do and Don’t Need
----------
Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free)


(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course


(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner
 
(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches


(Training) Get Access To The  5 Most Popular Training We Created in 2022


(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Today's guest and IFCA student is a perfect example of how character traits in one arena can translate so well into another and with the proper skillsets and infinite mentality, success is inevitable.
Ramona Pascual is a MMA and former UFC fighter, TED Speaker, and now a 6+ figure online coach but it wasn't that long ago she had fear and uncertainty around the next chapter of her life and building the business of her dreams. Listen in as we talk about that journey, how she's balancing being a fighter and online coach right now, making the IFCA investment, and more!
 
Time Stamps:
 
(2:48) Romona’s MMA Training Days and Moving To the US
(6:52) Joining IFCA
(9:32) Ramona Business Journey Since Joining IFCA
(15:48) Being an MMA Fighter and Online Fitness Coach
(20:58) Making the IFCA Investment
(22:44) Connecting with Ramona
----------
Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free)


(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course


(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner
 
(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches


(Training) Get Access To The  5 Most Popular Training We Created in 2022


(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

In Episode 524, I talked about dealing with anxiety in your business and the respond I got in my DM's told me two things: it really resonated with you and that I needed to record a Part 2. 
In today's episode, I want to provide a mindset shift for you about what HARD really means in business. Your ability to redefine hard and show up every single day regardless of this feeling is what will lead to your success. Much like the weather, events are neither positive or negative and at the end of the episode, I give you two powerful exercises you won't want to miss.
 
Time Stamps:
 
(0:37) Recent Episode on Anxiety in Business
(1:29) Redefining Hard
(3:21) What I’d Tell My Former Self
(6:01) Never Trying In The First Place and Fear
(7:09) Raising Your Prices Examples
(9:17) Sunny vs Rainy Day and Business Is Just Business
(10:47) The 2 Year Old Perspective
(12:39) 10x The Pain Exercise
(15:21) What If It Was Amazing?
(16:21) Problems Are Amazing
----------
Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free)


(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course


(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner
 
(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches


(Training) Get Access To The  5 Most Popular Training We Created in 2022


(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Curious on how to add a low ticket offer to your coaching business? In this episode, I want to break it down for you so you know what you're getting into. It can work but for a vast majority of you, there's a better way that will ultimately serve your client's better in the long term. 
 
Time Stamps:
 
(0:50) Quick Story First
(1:17) Breaking Down the Low Ticket Offer
(3:17) Minimum Wage Result On The Low Ticket Offer
(4:59) Why I Don’t Love Low Ticket
(8:32) Who Low Ticket Could Work For
(10:32) Doing the Math: Low Ticket vs High Ticket
----------
Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free)


(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course


(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner
 
(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches


(Training) Get Access To The  5 Most Popular Training We Created in 2022


(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

After 10+ years in business, it doesn't get any easier when it comes to anxiety in business and rather than that realization stressing you out more, I want you to see it as a gift. These feelings you have are normal and it's because you give a shit. In today's episode, I want to share how to start viewing your relationship with anxiety when it comes to your business and 5 key takeaways I want you to have going forward and to come back to when shit feels hard.
 
Time Stamps:
 
(0:47) The Emotional Side of Entrepreneurship
(1:10) Anxiety As a Trait of High Performers
(3:35) #1: Realize This is Normal
(6:00) #2: Filing System For Your Thoughts
(7:44) Worst Case Scenario
(8:35) #3: Approach Yourself With The Same Emotional Tools As a Client
(10:30) #4: A Consistent Gratitude Practice
(11:37) #5: It’s Not That Serious
(12:37) Business Is A Game
(12:50) Recap
----------
Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free)


(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course


(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner
 
(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches


(Training) Get Access To The  5 Most Popular Training We Created in 2022


(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed