59 episodes

The Fitness Marketing Agency podcast is here to show, Gym Owners, Studio Owners, Group Training Providers and Coaches the best way to market, operate and grow their fitness businesses. We pull back the curtain and show you real-time strategies and insights into what’s working right now within the Fitness Industry. If you’re looking for growth in your fitness business, you’ve come to the right place.

The Fitness Marketing Agency Podcast Fitness Marketing Agency Limited

    • Business
    • 5.0 • 2 Ratings

The Fitness Marketing Agency podcast is here to show, Gym Owners, Studio Owners, Group Training Providers and Coaches the best way to market, operate and grow their fitness businesses. We pull back the curtain and show you real-time strategies and insights into what’s working right now within the Fitness Industry. If you’re looking for growth in your fitness business, you’ve come to the right place.

    Systems Of A High Ticket SGPT Dutch Gym

    Systems Of A High Ticket SGPT Dutch Gym

    In this episode, we’re joined by Dutch FMA client Roy Pennings, owner of Zone 5 gym based in Kaatsheuvel and Vught, The Netherlands. Roy and Ben discuss the gaps between the UK and Dutch markets and how Dutch gym owners can get ahead of competitors in the fitness industry. We delve into how Roy changed his business model and elevated his fitness business creating a high-ticket service to grow his two sites. Many gym owners feel pulled in multiple directions and Roy explains his mindset of focusing on people who want your service. We delve into mistakes he’s made in the past around his fitness business and business associates, and his new mindset on creating a community of members and how he runs his gym.

    Key Highlights
    The differences between UK and Dutch markets in the fitness industry and getting ahead as a Dutch gym owner  
    Moving away from the gym floor as a business owner and how to make that transition  
    Why you should reinvest in your fitness business to open another site  
    Roy's experience with being burned by previous marketing agencies and how he recovered  
    Becoming a HYROX Affiliated gym  
    The sales process Roy is using to convert more leads into sales

    To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
    https://fitnessmarketing.agency/high-growth

    Connect with Fitness Marketing Agency on Instagram:
    https://www.instagram.com/fitnessmarketingagency/

    Connect with Roy
    https://www.instagram.com/roypennings/

    Connect with Zone 5
    https://www.instagram.com/zone5.kaatsheuvel/
    https://www.instagram.com/zone5.vught/
    https://www.zonefive.nl/

    • 1 hr 5 min
    Building an Authentic Fitness Business Around Your Brand

    Building an Authentic Fitness Business Around Your Brand

    In this episode, we're joined by FMA clients Ross Thompson and Sarah Thompson, owners of RT Fitness. As multisite gym owners, they have had great success within their fitness business due to their marketing, service, social media content and coaching standards. We delve into how they run their fitness business looking at their business model, coaches and programmes. Sarah and Ross explain their sales process in-depth understanding how to implement your personal branding into your sales calls. We explore Ross and Sarah's relationship with their clients and coaches and make their business a genuine and fun community, as well as looking at the growth in confidence they see in their clients. Plus we talk all things marketing and social media content creation and how that has helped them as a fitness business. 



    Ross and Sarah's relationship with their staff and coaches  
     
    What is the Barbell Club?
     
    Creating a business that is authentic to them and their ethos 
     
    Their focus on marketing and social media content they create and the impact content creation has on their fitness business
     
    Sales process and one call close and tailoring sales calls to you and your personality/brand  
     
    Unique opening hours of their business and why
     
    Burn out as a coach and managing work-life balance 
     
    Ross and Sarah’s vision for the future of their fitness business



    To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
    https://fitnessmarketing.agency/high-growth


     
    Connect with Fitness Marketing Agency on Instagram:
    https://www.instagram.com/fitnessmarketingagency/ 
     
    Connect with Ross
    https://www.instagram.com/ross_barbellclub/
     
    Connect with Sarah 
    https://www.instagram.com/sarah_barbellclub/
     
    Connect with RT Fitness 
    https://www.instagram.com/rt_fitness_durham_sunderland/
    https://rtfitness.uk/
     

    • 1 hr 6 min
    The SGPT Gym Blueprint - What It Takes To Grow A Gym

    The SGPT Gym Blueprint - What It Takes To Grow A Gym

    In this episode, we’re joined by Wes Santos owner of Instate Fitness. Wes has two gyms in Cobham and Wandsworth/Clapham area, specialising in SGPT. Wes and Ben discuss the ups and downs involved in creating, maintaining, and upscaling a gym and service alongside its coaches and clients. We discuss rebranding as a business owner, securing new locations and building a community within your gym. Wes gives advice to gym owners about lifting the hood of the business and letting staff understand what’s happening within the business and taking on financial controller. This episode is full of great insights on how to separate yourself from your competition and level up your fitness business.


    Key Highlights:
    Finding your brand as a gym owner and Wes’ rebranding journey
     
    Walk through of Wes’ gym and pricing
     
    Hiring and onboarding process for coaches 
     
    How Wes made the switch in his business model to small group personal training from 1-1
     
    Steps to secure a second location 
     
    Getting a business partner as a PT/ gym owner 
     
    Reasons for hiring a financial controller as a business owner and letting go and pulling up the hood of the business 




    To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
    https://fitnessmarketing.agency/high-growth


     
    Connect with Fitness Marketing Agency on Instagram:
    https://www.instagram.com/fitnessmarketingagency/ 



    Connect with Instate Fitness
    https://www.instagram.com/instatefitness/
    https://instate.fitness/
    https://www.linkedin.com/company/instatefitness/



    Connect with Wes 
    https://www.instagram.com/wessantosfitness/
    https://www.linkedin.com/in/wes-santos-linked/

    • 1 hr 27 min
    Gym Websites: Get On The First Page Of Google

    Gym Websites: Get On The First Page Of Google

    In today's episode, we’re joined by Matt Murphy co-owner of Accelerate Website Agency. Matt explains the importance of setting up a website for your fitness business and how it can be a great tool for gaining new members and growing your fitness business. We discuss SEO, design, Google ads and conversions. He details how to structure your website and what pages you should include to create interest for prospective leads. If you're a fitness business owner without a website and not sure where to start or have a website that isn’t converting how you would like it to, this is the episode for you!
     
    Key Highlights 
    Why Matt transitioned from personal training to website developing 
    Why as a business owner you need a website, and how it can legitimise your operation
    Creating and owning a domain for your fitness business
    Structuring web pages on your website
    Key things to remember when creating a website for your fitness business
    Websites as another tool for lead generation  
    To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
    https://fitnessmarketing.agency/high-growth
     
    Connect with Fitness Marketing Agency on Instagram:
    ⁠https://www.instagram.com/fitnessmarketingagency/⁠
     
    Connect with Accelerate Website Agency
    ⁠https://www.instagram.com/acceleratewebsiteagency/⁠
    ⁠https://acceleratewebsiteagency.com/⁠
     
    Connect with Matt
    ⁠https://www.instagram.com/mattswimsandstuff/⁠
     

    • 47 min
    Perform X Live Panel: Learn The Systems and Operations of 3 Successful Multi-Site Gyms

    Perform X Live Panel: Learn The Systems and Operations of 3 Successful Multi-Site Gyms

    In this episode, we’re broadcasting our live panel from our talk at Perform X 2024. During this talk, Ben (Founder of FMA) and Charlie (Head of Growth at FMA) were joined by FMA clients Fionn MacCullagh of Tailormade Fitness, Connor Chatfield of Potential Personal Training and Dan Moore of DM Elite, who are all successful gym owners making great strides in the fitness industry. We delved into their operations, staffing, finances, pricing and much more. We learn the most efficient sales process to close your leads and scale your fitness business with multiple sites and key data you should be tracking. Finally, the talk was followed by a Q&A where we gained great insight into how these FMA clients are running their gyms and questions from other fitness business owners.
     
    Key Highlights:
    Break down of successful business models and services that gym owners are using. -How to improve member retention within your gym.

    The sales processes of each gym.

    Staff roles and positions within each gym business model -How to recruit and retain coaches.

    Growing your fitness business with multiple facilities.

    Q&A with fitness business owners.

    To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes

    Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/

    Connect with Fionn: https://www.instagram.com/fionnmaccullagh/

    Connect with Connor: https://www.instagram.com/connorchat/

    Connect with Dan: https://www.instagram.com/imdanmoore/

    • 45 min
    Becoming More Profitable In Your Gym, Pain Points, Client Relationships & Managing Your Finances

    Becoming More Profitable In Your Gym, Pain Points, Client Relationships & Managing Your Finances

    In this episode, we are back for part 2 with Nicky Sehgal of FBDA. We are also joined by FBDA and FMA client Craig Simpson, owner of Simply Fit. Nicky and Craig talk all things mentorship and profitability within your fitness business. We reflect on Craig's journey to grow his fitness business, including where it is today and the mistakes and adjustments he's made. Nicky and Craig talk about the mindset of doing what you love and what is best for yourself and your business. We discuss, the sales process, profitability, pricing and staff as well as other operations involved in running a successful fitness business. Nicky gives great insight into what he sees from many gym owners including what is working to scale your fitness business and what isn't. Nicky and Craig look back over their history together and mentorship in the fitness industry
     
    .Key Highlights:
    How to ask questions the right questions on your sales calls.  
    Changing your business model to build better connections with your clients.  
    Craig's journey working within the fitness industry and his current business model.  
    Understanding the profit step method and growing your fitness business.  
    Staff and coach turnover and tracking your financials.  
    Nicky’s advice and pros & cons of leasing a location for your fitness business.  
    Setting up your fitness business to support your life.

    To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
    https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes


    Connect with Fitness Marketing Agency on Instagram:
    https://www.instagram.com/fitnessmarketingagency/

    Connect with Simply Fit
    https://www.simplyfitpt.com/
    https://www.instagram.com/simplyfit_pt/Connect with the FBDA
    https://www.thefbda.com/
    https://www.instagram.com/fitbizcoach/

    • 1 hr 21 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

FunFitGuy ,

Live FMA

There is so much value in learning how others have achieved their success. Success leaves cues and when you hear their stories many times we can implement those cues in our own lives.

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