The Fitness Marketing Agency Podcast

Fitness Marketing Agency Limited
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The Fitness Marketing Agency podcast is here to show, Gym Owners, Studio Owners, Group Training Providers and Coaches the best way to market, operate and grow their fitness businesses. We pull back the curtain and show you real-time strategies and insights into what's working right now within the Fitness Industry. If you're looking for growth in your fitness business, you've come to the right place.

  1. 3D AGO

    The Systems Behind a 450-Member Fitness Business

    This week, we’re joined by FMA client, Ashley Reece, a multi-site gym owner who has scaled to over 450 active clients while building a business focused on retention, systems, culture, and family balance. In this episode, Ashley breaks down the realities of growing a fitness business sustainably, from hiring full-time staff and improving member retention to leveraging local partnerships and building systems that support long-term success. If you’re a gym owner or online coach looking to grow without burning out, this episode is packed with practical strategies and mindset shifts you can implement immediately. Key highlights of this episode include: ✅ Why scaling too quickly can destroy your gym culture ✅ The retention systems keep members engaged and returning ✅ How local partnerships create unstoppable long-term business growth ✅ Why hiring full-time staff transformed the coaching experience ✅ The mindset shifts every gym owner needs to scale sustainably Connect with Ashley: Instagram: https://www.instagram.com/ashreece1/ https://www.instagram.com/fusecollectiveuk/ If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: / fitnessmarketingagency Facebook: / fitnessmarketingagency LinkedIn: / fitnessmarketingagency Website: https://fitnessmarketing.agency/ Ben: / mrbenjamindavis Charlie: / charliehorton #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

    56 min

  2. MAY 4

    The Truth About Scaling a Fitness Business

    This week, we’re joined by gym owner and FMA client Ethan Pope, who built his business from the ground up, starting at 18, barely paying himself, and now generates consistent £5K to £11K months in new client revenue. He has overcome long hours, poor systems and slow growth, transforming his business through better sales, smarter marketing and stronger leadership. In this episode, we break down what actually moves the needle for gym owners and online coaches looking to scale. Key highlights of this episode include: ✅ Why being “busy” is killing your business growth potential. ✅ The mindset shift that transformed sales performance overnight. ✅ How poor pricing and positioning attract the wrong clients. ✅ Why gym owners must step off the gym floor to grow. ✅ The hidden revenue sitting in your existing client database. Connect with Ethan: Instagram: https://www.instagram.com/pope.cfa/ Website: https://adiraperformance.co.uk/ If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ Gym Owner Business Summit on May 12–13, 2026, https://gymownersummit.com/ WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram:https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/ #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

    54 min

  3. APR 27

    How The Top SGPT Gym In The UK Coaches

    This week, we are joined by small group training expert and FMA client Tom Hamilton, who has helped scale one of the UK’s leading gym models while delivering premium coaching at scale. With years of experience refining coaching systems, team development, and client experience, he breaks down what actually keeps members paying and where most gyms get it wrong. We cover why marketing alone will not grow your business, how real personalisation works in group settings, and what truly keeps clients coming back year after year. Key highlights of this episode include ✅ Why a great product matters more than marketing and sales ✅ The difference between real coaching and managing bodies ✅ How personalization drives retention in small group training ✅ Why clients stay even without dramatic physical progress ✅ The power of relationships and environment in gym retention Connect with Tom: Instagram: https://www.instagram.com/liftstronglookstrong/ https://www.instagram.com/foundryfit/ If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ Gym Owner Business Summit on May 12–13, 2026, https://gymownersummit.com/ Learn More About Azura Sport, https://www.azurasport.com/ WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram:https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/ #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

    1h 13m

  4. APR 21

    The Data Reveals What’s Actually Scaling Gyms

    This week, we break down real data from thousands of gyms to uncover what’s actually driving growth in today’s fitness industry. From the rise of small group personal training to the impact of frictionless payments and AI, this episode is packed with insights every gym owner and online coach needs to hear. If you’re still relying on gut feeling instead of data, you could be leaving serious money on the table. Key highlights of this episode include: ✅ Why small group training is outperforming every other model. ✅ How frictionless payments are unlocking massive hidden revenue opportunities. ✅ The surprising days each month when sales spike dramatically. ✅ Why most gym owners under-market and lose ready-to-buy leads. ✅ How AI is increasing conversions without increasing workload. If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ Gym Owner Business Summit on May 12–13, 2026, https://gymownersummit.com/ Learn More About Azura Sport, https://www.azurasport.com/ LegitFit Report, https://legitfit.com/blog/scaling-in-2026-the-data-driven-playbook-for-gym-studio-owners WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram:https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/ #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

    39 min

  5. APR 15

    The Real Reason Your Gym Is Not Growing

    This week, we are joined by FMA client Tom Leith, a gym owner and coach with over 20 years of experience, who has built a premium fitness business through a strong focus on education and results. He has worked with complex cases, built a high performing team, and invested heavily in developing his skills, which have allowed him to stand out and charge premium prices. In this episode, we break down what many gym owners are getting wrong, from chasing attention on social media to neglecting team development, and what it really takes to build a successful business. Key highlights of this episode include ✅ Why constant education separates elite coaches from average trainers ✅ The real reason most gyms struggle to charge premium prices ✅ How poor team development limits long term business growth ✅ Why chasing social media attention damages your credibility ✅ The costly mistakes made when expanding your business offerings Connect with Tom: Instagram: https://www.instagram.com/tom_leith_coaching/ Holisium's Instagram: https://www.instagram.com/holisium/ Website: https://www.holisium.com/ If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ Gym Owner Business Summit on May 12–13, 2026, https://gymownersummit.com/ Learn More About Azura Sport, https://www.azurasport.com/ WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram:https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/ #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

    49 min

  6. APR 7

    The Truth About Paid Ads in 2026

    This week, we break down the truth about paid ads in 2026 and why most gym owners are getting it wrong. If you think rising costs mean ads don’t work anymore, this episode will change your perspective. We dive into how to shift from chasing cheap leads to building a profitable client acquisition system, why standing out is easier than you think, and how your sales process is the real key to growth. Key highlights of this episode include: ✅ Why focusing on cheap leads is hurting your growth ✅ The mindset shift that turns ads into profit engines ✅ How standing out dramatically lowers your cost per lead ✅ The hidden revenue most gyms ignore in their database ✅ Why your sales system determines your marketing success If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ Gym Owner Business Summit on May 12–13, 2026, https://gymownersummit.com/ Learn More About Azura Sport, https://www.azurasport.com/ WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram:https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/ #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

    22 min

  7. MAR 31

    The Hidden Growth Problem Every Gym Owner Faces

    This week, we’re joined by FMA client Ian Ryves, a gym owner and educator with nearly 20 years of experience building and scaling fitness businesses. From running multiple studios to solving one of the industry’s biggest problems, recruitment. This episode is packed with hard truths and practical insights. We dive into why most gym owners are solving the wrong problem, how poor hiring systems limit growth, and what it really takes to scale without getting pulled back into daily operations. Key highlights of this episode include: ✅ Why more clients won’t solve your gym’s growth problem ✅ The recruitment mistake silently killing your business scalability ✅ Why experienced trainers can actually damage your gym culture ✅ The shocking failure rate of online coaching certifications today ✅ How one simple shift can unlock an extra $50K–$60K Connect with Ian: https://www.facebook.com/ian.wellbeingfitness/ If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Gym Owner Business Summit on May 12–13, 2026, https://gymownersummit.com/ Learn more about Fitness Business Development Academy, https://thefbda.com/ Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram:https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/ #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

    40 min

  8. MAR 24

    The Future of Gym Marketing: How to Get Ideal Clients That Pay, Stay and Refer in 2026 & Beyond

    This week, we’re breaking down a powerful keynote from Charlie Horton, Head of Growth at FMA, who has helped over 1,000 gyms scale using proven marketing systems. With over £11M in ad spend managed, Charlie shares exactly what’s changing in the fitness industry and what gym owners must do to stay ahead in 2026. In this episode, you’ll learn why traditional marketing is no longer enough, how to build trust at scale, and the systems top gyms are using to attract better clients and increase revenue. Key highlights of this episode include: ✅ Why most gym marketing fails in today’s saturated market ✅ The shift from direct response to brand response marketing ✅ How to attract highly educated leads ready to buy ✅ The hidden revenue in your existing leads and database ✅ Why “ugly” ads outperform polished content on social media If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ Gym Owner Business Summit on May 12–13, 2026, https://gymownersummit.com/ Learn more about Fitness Business Development Academy, https://thefbda.com/ WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram:https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/ #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

    43 min
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2 Ratings

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The Fitness Marketing Agency podcast is here to show, Gym Owners, Studio Owners, Group Training Providers and Coaches the best way to market, operate and grow their fitness businesses. We pull back the curtain and show you real-time strategies and insights into what's working right now within the Fitness Industry. If you're looking for growth in your fitness business, you've come to the right place.

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