100 episodes

Join Annie Miller, not your average fitspo, as she brings you a no B.S. approach on how to navigate + thrive in the world that is online health and fitness. Between herself and fellow experts, you’ll learn through the lens of the trainee, the strength coach and the entrepreneur. Every week The fitsPRO Podcast brings you all things fitness, training methods, social media influencing, that instagram life, nutrition, blogging, mindset, entrepreneurship and straight up inspiration.

The FITSPRO Podcast Annie Miller

    • Health & Fitness
    • 4.9 • 226 Ratings

Join Annie Miller, not your average fitspo, as she brings you a no B.S. approach on how to navigate + thrive in the world that is online health and fitness. Between herself and fellow experts, you’ll learn through the lens of the trainee, the strength coach and the entrepreneur. Every week The fitsPRO Podcast brings you all things fitness, training methods, social media influencing, that instagram life, nutrition, blogging, mindset, entrepreneurship and straight up inspiration.

    117 | How to Get More 1:1 Clients

    117 | How to Get More 1:1 Clients

    How to get more 1:1 clients







    If you’re here for the business side of things, then go ahead and join my free on demand workshop, Your Biz | Your Way - 3 steps to build a profitable online health and fitness biz







    And while you’re on the site, snag all the free resources - you’ll find goodies for trainees and coaches or entrepreneurs alike. Much love.















    In Q1 and Q2 my FitsPRO’s and 1:1 biz clients have had great success with securing more 1:1 roster spots.







    It’s something that is likely needed if you’re starting or growing in the online space of health and fitness. We typically start with a 1:1 offer because of a few things, which I’ve mentioned before:







    * 1:1 is often the highest ticket offer - meaning we can secure solid income from the get go* It requires a smaller audience size - you can only take on so many 1:1 clients. Let’s say you need to fill 10 spots. That’s probably easier, even at a higher price point, with an audience of 300 people in comparison to filling 100 20 day challenge spots. You see?* 1:1 allows us to refine our processes - both in the onboarding and marketing space, as well as the actual process we want our clients through.* Lastly, 1:1 allows us to get great testimonies and feedback.* And bonus - gaining experience with our 1:1 ideal clients, allows us to see what gaps need to be filled, and who those gaps are for. So that, when the time comes to scale, we can create supporting offers. Or, of course, you can simply hire more coaches and fill more 1:1 spots. Or both.







    So, there are some reasons that we typically start with 1:1 training in the online space before creating courses, or group programs. Though, nothing is required. As always.







    Now we answer the question of how you actually FILL these 1:1 spots.







    For some context, I am not speaking in terms of a hard open and close launch. You’ve opened 1:1 spots, and you’re consistently trying to bring in more applicants. That’s the scenario I am referring to throughout this episode. Okay? Picture painted.







    First off, this assumes you have a landing page with an application in place - this application obviously needs to make clear to you if this person is a good fit for 1:1. That’s up to you and the questions you ask.







    You can then schedule a sales call, or skip the sales call, send a contract, they pay and sign up.







    With the latter, I often think a proper sales page is needed - sales pages simply cover what is often covered in a sales call, right? Who it’s for, how you function, your philosophy, the result, expectations, etc - all to figure out if it’s a good fit for the prospect client.







    Once all of this in place, let’s get more clients.







    It is my belief that if your roster isn’t full, it’s your fault.







    Meaning - you either aren’t selling enough, you’re selling in the wrong place, your messaging is off, or a combination of these three. This is just my belief, take it for what it’s worth.







    Thus, we fill more spots through:-Selling more often-Polling your audience-Making it easy & clear for the client







    Let’s break these down.







    Selling more often.







    With my 1:1 biz clients, this always comes as a silly surprise. Not always, but more often than not, when we schedule their sales frequency (2-3 times per week at least), the applications start rolling in. Go figure.







    We can’t expect applications every time you menti...

    • 21 min
    116 | Finding Your “Expertise” as a Coach In Online Health & Fitness

    116 | Finding Your “Expertise” as a Coach In Online Health & Fitness

    If you’re here for the business side of things, then go ahead and join my free on demand workshop, Your Biz | Your Way - 3 steps to build a profitable online health and fitness biz







    And while you’re on the site, snag all the free resources - you’ll find goodies for trainees and coaches or entrepreneurs alike. Much love.















    116 | Finding your expertise as a coach In fitness







    We often hear coaches encourage people looking to build their business in the online health and fitness space to “ESTABLISH YOUR EXPERTISE.”







    I teach and encourage this in my FitsPRO Foundations course.







    I don’t think it’s wrong. But I do think it can feel unattainable. Or like “okay but how?” “Do I just pick something, and claim it as my expertise?”







    No. And I’d argue most actual experts wouldn’t even call themselves an expert. Others give them that title.







    So what do we really mean? And how do you establish/attain your expertise?







    We’ve got a few factors to discuss.







    Before we get into HOW you actually establish your expertise, it’s important we talk about WHY this is important in the first place.







    Do I consider myself an expert? No. Not in terms of having published literature or reaching millions with my work. Now, publishing literature, conducting research, and reaching millions ALONE does not equate to being an expert. But I do think a combination of these things can be helpful in building an expertise.







    I could be wrong. Maybe my definition or view of “expert” is wrong. When I think of experts, I think of world renowned creators, entrepreneurs, or humans in general. I think of Shark Tank, Nicole Walters or Marie Forleo for entrepreneurship, I think of Grant Cardone for real estate and MONEY. And Chalene Johnson for all things social media marketing. I think of Mark Rippetoe, Charles Poloquin, and Joel Jamieson for the strength and conditioning, I think of John Goodman for online training. I am speaking specific to my field and specific people I have studied.







    So when compared to these people, no, I am not an expert. Not in my mind.







    I think of my and/or your “expertise” as your area of focus. Part of your niche. Rather your niche within your area of focus.







    It’s important we determine this so that we can become the “go to” person for “x.”







    When people hear pelvic floor, they think of you







    Or macros, or mindset, or trail running, or weight loss, or hormone management, or movement patterns and lifting form, or flexible dieting, or pain management, or mobility.







    I can personally think of 1-3 people for each of these areas of expertise. That’s the goal, but for you to be one of those humans.







    This is your “lane” if you will. People come to you for “x.” Period. That doesn’t mean you can’t have multiple areas of focus, but we do want to clearly define them. For you, and your audience.







    Okay? So we want to determine an area of focus or expertise so that you know what the heck you’re doing, and your audience knows what to expect from you.







    Let’s now get into HOW you might begin to determine that.







    Mind you, it took me 2.5 years of business to really nail down my “thing(s).” And I think that’s wildly important to point out. Maybe you find yours sooner. Or maybe you find it later.

    • 21 min
    115 | Fear & Motivations in Our Decision Making Process

    115 | Fear & Motivations in Our Decision Making Process

    Fear & Motivation in Our Decision Making







    If you’re here for the business side of things, then go ahead and join my free on demand workshop, Your Biz | Your Way - 3 steps to build a profitable online health and fitness biz







    And while you’re on the site, snag all the free resources - you’ll find goodies for trainees and coaches or entrepreneurs alike. Much love.















    I’ve debated making this podcast for quite some time. Mindset is not my expertise. But it is certainly a factor within my lane, if you will.







    And I do think that this topic is extremely important to address for anyone attempting to build a business in the online space.







    And truly, this goes far beyond business. You make decisions all throughout your day, in many different areas of life.







    Today’s episode is really all about unpacking the motivating factors behind the decisions that we make. Let it be clear, that this episode is as much for myself as it is for you.







    As I mentioned in my previous episode, we are all adults, this is free content, and you are allowed to take what you need from this content and disregard anything else. I trust you to do that for yourself.







    Again, this topic can be applied to many many many areas of life outside of business. But for today I am focusing on making decisions with in your business and what is motivating you to make those decisions.







    I think there are a lot of parallels between fear mindset and scarcity mindset. And possibly parallels between having an abundant, or growth mindset, and freedom.







    Now, I have decided to make this episode based on conversations I have had with colleagues in the field. It’s always helpful to hear from and relate to other entrepreneurs who have similar experiences as I do.







    From those conversations I thought heck, I might as well do this podcast.







    Before we dive in, I do want to make a little disclaimer that I am not a psychiatrist, psychologist, or any type of mindset expert. I am speaking completely from my own anecdotal experience and stream of consciousness. And of course from those conversations that I have had personally.







    So let’s look at what possible motivators exist for us making decisions. Because again this is for you and me both.







    On a very broad scale, I believe it is true that people are motivated to take action based on gaining pleasure or avoiding pain. Perhaps that is outdated or incorrect. I am always open to hearing if someone has data or corrections for something that I have said.







    So we can make decisions in order to avoid something or we can make decisions in hopes of gaining something.







    Often times in my own life, when I make a decision based on avoiding some thing, or based in fear, I am making a decision that aligns with complacency.







    Humans can fear many things. There is truly no limit to this. And that will be very individual to you. We can fear a reaction from others, we can fear failure, we can fear embarrassment, we can fear judgment, abandonment, and the list goes on. You can even fear success. We can fear being misunderstood, or taken advantage of, or being unappreciated. I am just throwing this out here and you can see what sticks for you.







    My encouragement to you through this episode is to analyze where you might be making decisions based in fear. And what that is doing for your business or whatever area of life applies.

    • 15 min
    114 | My Opinion on CrossFit, Personal Fitness, Certifications & More

    114 | My Opinion on CrossFit, Personal Fitness, Certifications & More

    If you’re here for the business side of things, then go ahead and join my free on demand workshop, Your Biz | Your Way - 3 steps to build a profitable online health and fitness biz!







    And while you’re on the site, snag all the free resources - you’ll find goodies for trainees and coaches or entrepreneurs alike. Much love.















    114 | My opinion on CrossFit, the importance of your personal experience in fitness, what makes a good coach, and do certifications matter?







    Today’s episode is going to be somewhat of a mash up, I have nothing more than my personal opinion on things. So please do not take this as biblical or objective truth. You can take or leave whatever you like from this episode. Because again, these are simply my opinions. And each opinion is formed through the lens of an individual, their beliefs system, their experiences and perspectives







    I chose these topics based on what I’ve been asked by my audience over the years. And these are some of the most popular topics.







    You are free to disagree or hold a different perspective. Please remember this is a free podcast and you are choosing to listen to it. You are a grown adult, and you exit at anytime you feel the need.







    I know that sounds dramatic for discussing things such as fitness modalities and what makes a good coach, but I figure we can’t be too careful. And it’s just a good reminder for all of us.







    So let’s go ahead and dive in to topic number one which is my opinion on CrossFit







    CROSSFIT







    For those of you that don’t know, I actually partook in a CrossFit for about a six month period of time while I was in college, and shortly after college.







    So, this opinion is not coming from a space that has no experience using this form of exercise.







    Whether or not that holds weight, I don’t know but I thought it was worth mentioning.







    I think, completely subjectively, that CrossFit as a whole has improved hugely over the last decade. And that is how long I have been following the sport for.







    I think that CrossFit does a fantastic job of building community, and welcoming people into practicing fitness. In fact, I think it might do that better than any other comparable modality of fitness.







    I would say, my issues with CrossFit are around the programming, and the possible lack of building a solid foundation of both strength and movement patterns before jumping into more advanced exercises.







    And I want to make it very clear that this is going to be over generalized. Because someone’s experience at one CrossFit box with one coach can be completely different from even another coach with in that box or another CrossFit box as a whole.







    So yes, I am going to be making generalizations about this motive fitness.







    I’m not a huge fan of oversimplifying, or overgeneralizing things. But it’s kind of a must with a topic as large as CrossFit.







    I certainly don’t think that only Olympians should perform Olympic lifts. That’s silly to me. Well Olympic lifts and some of the gymnastics moves performed in CrossFit or advanced movements, I don’t see any reason for a normal GEN pop person to not progress their way through these movements.







    As with any form of fitness, there are going to be shit trainers, and shit programming, that likely puts the client at a higher risk of injury. And I’m not for that no matter what modality a fitness is being used.

    • 20 min
    113 | Sales Considerations to Make In Your Online Business

    113 | Sales Considerations to Make In Your Online Business

    Sales considerations to make in your online business.







    If you’re here for the business side of things, then go ahead and join my free on demand workshop, Your Biz | Your Way - 3 steps to build a profitable online health and fitness biz







    And while you’re on the site, snag all the free resources - you’ll find goodies for trainees and coaches or entrepreneurs alike. Much love.















    If you are building a brand and or running a business, you will need to take part in selling a product or service.







    Sales were something that I did not enjoy and certainly did not come naturally to me when I started a business.







    I’ve mentioned this before, but at first, I skipped the entire module in B school on marketing. It was outdated at the time but also, I wasn’t ready or I didn’t even feel ready to sell anything. I had nothing to truly launch.







    It also didn’t speak to the specifics of online health and fitness. And some might argue that sales is sales. While there is truth in that, I think it certainly can be helpful to see and hear examples of sales strategies and approaches used within our field.







    So today I hope to share with you considerations to make when you approach or build your sales strategy. Which can be a mixture of copywriting, webinars or videos, sales calls, email marketing. Etc.







    First step







    Trust is the basis of sales







    We buy things because we trust that we are going to get the desired outcome and or what we are paying for matches the value of the product or service. When I buy a double insulated glass coffee mug, I trust that it’s going to work and it’s going to make me feel fancy.







    When someone purchases Built by Annie, their investment shows that they trust *enough* that they are going to have a program that allows them to be more consistent and enjoy their time in the gym while gaining education about their body and lifting weights.







    So in every piece of content, in every email you send, within your sales page, your application, or your sales calls, keep “trust” in the forefront of your mind.







    You’re building trust with everything your brand produces. And trust leads to sales or the potential for sales.







    >>







    Also, I have a little tangent that I’ve mentioned in my FitsPRO Foundations course as well as the training I did for FRE skin care and my Instagram 101 course. 







    And that is to create and or sell from the mind of a consumer. So think about your experience and your thought process and maybe even your subconscious when you are looking to, or decide to make a purchase.







    What makes you trust a company? What leads to you finally purchasing from a brand? These are just questions to help you understand the consumer experience in sales. What’s a no go for you, or a red flag? What makes you feel safe in a sales process?







    That leads into a lovely segue of consideration number two.







    You’re on the same team







    Meaning, you don’t want people to purchase from you who will not be a good fit, do not align with your philosophy, or will not get results from your program or service for whatever reason.







    You are on the same team as a consumer - meaning, you want to get your audience and those interested in purchasing from you,

    • 28 min
    112 | Exercise Programming Questions Part 2

    112 | Exercise Programming Questions Part 2

    112 - Programming Q’s Part 2







    If you’re here for the business side of things, then go ahead and join my free on demand workshop, Your Biz | Your Way - 3 steps to build a profitable online health and fitness biz.







    And while you’re on the site, snag all the free resources - you’ll find goodies for trainees and coaches or entrepreneurs alike. Much love.















    This is a two part series, answering programming questions from the gram fam. In the previous episode, we covered the following questions:







    * How you set up individual periodization for 1:1 client?* What are your first step during intake and how do you execute them? Assessments* What movements to assess during initial assessment* How to assess for imbalances & How to work through muscle imbalances* Logic to pairing movements - SUPERSETS/TRI SETS * How to know how to include different movements (vertical, horizontal presses/etc) / Push pull ratios* Controversial movements (pull behind the neck etc)* When a client experiences tightness, how to modify/communicate?* How to order movements







    So go back and listen to that if you missed it. I did order these somewhat in a sequential manner. So we started with assessments and things of that sort. Now we are getting into training protocol, muscle groups, frequency and so on.







    Alrighty, let’s get started with programming part two:







    Best strength training protocol







    I am not aware if there is a BEST strength protocol according to literature.







    But some tried and true methods for strength are wave loading, and Wendler 5.3.1. 







    A lot of 1:1 programs look similar, is it wrong if two look the same? similar?







    In short. No. It is very normal for 1:1 programs to have similar structure. 







    With time, you’ll figure out what leads to successful outcomes. You’ll repeat parts of this in multiple programs. If you use 10-20 exercises, there will be a similar use of exercises and structures.







    As long as it fits the goals, assessments, and accessibility of the client, you’re good.







    How often to train given muscle groups?/How often to hit the same muscle groups







    Generally speaking minimum of 5-7 days between hitting the same movements and or muscle groups.







    Put simply, we need enough to to recover between lifts but not so long that we aren’t experiencing progressive overload.







    With that, think of weekly vs daily volume as well. You can destroy a muscle group in one sitting and wait 5-7 days to touch it again, or train multiple sessions per week with less destruction. Remember soreness is not a prerequisite for muscle growth.







    Mechanical tension is your main pusher of hypertrophy. So hitting a muscle group every 3-7 days should allow you to progress and recover from mechanical tension.







    There is no finite answer to this.







    Generally speaking, every 5-7 days at minimum.







    Should you always test workouts before programming for a client?







    No. But also, I think this is far more important when you’re a young coach or interning. There is truth to practicing what you preach in a literal sense. I know what my BBA clients feel like when they perform high volume, oxidative squats because I’ve done them. I know what it feels like to pair hip thrusts with Bul...

    • 20 min

Customer Reviews

4.9 out of 5
226 Ratings

226 Ratings

Eightohtwo ,

Short sweet and full of gems

I have been following Annie on IG for a long time but just started listening to the podcast. I really appreciate that Annie keeps episodes short and simple so listeners can really absorb the material. That also makes it so that all the info in the episode is the “nitty gritty” and not fluff. If you’re looking for some gems of information and some solid inspiration into action, Annie’s podcast is where it’s at!

Jordie89 ,

Must listen

I have been following Annie now for a while both via her podcast and on Instagram. This is my first review but I should be writing this a hundred times while also giving a hundred stars.

thank you so much for the content, knowledge, and confidence you exude to the rest of us to feel like we just might be able to be successful in this crazy ever changing and growing industry.

Thank you so much for what you do. You don’t know how much you’ve helped, encouraged, and inspired be to just keep going.

🙏🏻 anyone looking to grow in the fitness and health industries should give this a listen. All episodes.

Robin Legat ,

It’s like you’re speaking directly to me!

As an online fitness professional, I’m so glad I found Annie Miller and this podcast. I mainly listen to the business podcast and I swear I don’t know how many times Annie has said exactly what I need to hear. In those moments where I’m doubting myself or wondering if I should burn it all down and start over, Annie’s voice is there to remind me that everything I’m experiencing in my business is completely normal. And then she continues with no-nonsense advice that helps me refocus. I don’t listen to too many podcasts, but this one is on my priority list.

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