We are living in an experiential economy—so how do we adapt, now that in-person experiences are put on hold? Digital experiences. In fact, with B2B’s longer customer acquisition timeline, digital experiences offer an even wider opportunity to provide touch points along the purchasing journey. From advocacy to renewal or upgrading—through landing pages, ebooks, infographics, product pages, or reports—B2B companies should bring immersive experiences into every stop of the customer journey. Joined today on the show is Zarina Stanik, Director of Events from Ceros. Zarina will discuss the five levels of experiential content—narrative, visual, integrated, interactive, and immersive—and how to incorporate those into each level of your acquisition strategy.
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