The FlipMyFunnel Podcast Sangram Vajre

With so many CMOs becoming the CEOs of their respective companies, it’s time to ask the question for those CMOs looking to follow the same steps: What are the actionable steps to get there?
We speak with Jeff Perkins, CEO at ParkMobile, about his journey from CMO to CEO and his big lessons that every marketer should know to become CEO. 
What we discussed:

A background on Park Mobile & how Jeff became a CMOWhat compelled Jeff to become CEO & relationship buildingThe timeline to become a CEOThe power of networking
This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

When a business is aligned, culture thrives, revenue and value creation is balanced, and it promotes exponential growth. But only if marketing leads the way. Otherwise, if everyone thinks they own the strategy, no one will own it.
We speak with Kelly Owen Grover, Vice President of Growth at Acoustic, about the relationship between product, marketing, and sales and how to avoid silos within your business. 
What we discussed:

Understanding who owns strategy & how to delegate How marketing can drive corporate strategyThe feedback loop and tactics the audience can useBringing a champion into the weeds with you
This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

Being a leader today just isn’t the same as it used to be. Almost anyone in a leadership position today will tell you that it’s 110% harder. And why? The caliber of employees has changed.
We speak with Tim Elmore, Founder and CEO at Growing Leaders, Inc., about why the employees of today have higher expectations and how to arm yourself with the tools needed to maintain good team members. 
What we discussed:

Why leading today is harder than in the pastHow to balance being a visionary & having a blind spotHow stubbornness & open-mindedness can both be leveraged by leadersSetting high standards as a market leader & the golden gate paradox
Check out this additional resource mentioned during the episode:

The Eight Paradoxes of Great Leadership by Tim Elmore
This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

An evangelist stems from the idea of bringing the good news. In business, the chief evangelists' role is to help people buy into the vision of the company. And that’s exactly what our guest today has done for Apple and Canva. 
On this episode of our Takeover Tuesday series, we speak with Guy Kawasaki, Chief Evangelist at Canva, about what it means to be an evangelist and why you can’t bludgeon people to become believers. 
What we discussed:

Guy’s work at Apple as chief evangelistHow to be a great chief evangelistThe high importance of formal educationLooking for the difficult experiences A challenge for the audience
This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

If you’re a B2B marketer, you’ve probably heard from executives that LinkedIn is pointless, expensive, and doesn’t deliver quality leads. Our guest, however, feels different. For them, LinkedIn conversation ads have been a game changer.
Corrina Owens, Senior ABM Manager at Gong, discusses why this network is worth the spend and shares some examples with the audience.
What we discussed:

Why LinkedIn conversation ads are differentLinkedIn examples for the audienceThe LinkedIn conversation ad strategy 
This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

If you ask 10 people what the definition of ABM is, there’s a high likelihood that you’ll receive 10 different responses. But proceed with caution: Don’t let the terminology get in the way of delivering great marketing. 
Corrina Owens, Senior ABM Manager at Gong, walks us through her digital-centric approach to ABM and strategies the audience can take.
What we discussed:

The dos and don’ts of ABMThe benefit of technology with ABM to scale your business Discussing success metricsKeeping ABM top-of-mind for internal stakeholders
This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.