The FlipMyFunnel Podcas‪t‬ Sangram Vajre

Content marketing got started after the tragedy of 9/11. People wanted to know:

How do we get found in Google?How do we create content that's not product oriented?How do we build an audience?
During the Great Recession of 2008-2009, content marketing crystallized into an industry term.

Now, we're living through the COVID pandemic — and the evolution of content marketing is driven by tragedies. What's changing in content marketing?

In this episode, Joe Pulizzi, founder of multiple startups, including the Content Marketing Institute and the Orange Effect Foundation, joins me to discuss the corona marketing plan you need and why it's overdue.

We’re in the middle of a historical crisis. But you already knew that… 

Which begs the question: Do I even need to mention COVID at all in my content? 

And what if I don’t and I come across as insensitive? 

Marketing in a crisis sure can get confusing. 

That’s why, in this takeover episode, Barb Mosher Zinck speaks with Randy Frisch, Co-Founder, CMO & President at Uberflip, about how marketers need to adapt to the new normal and keep crafting killer content. 

There’s a growing realization that features and functions don’t win market share alone, which means more marketers are getting a seat in the c-suite. 

And whether you’re already there or want to join them… 

You need to remember that a rockstar CMO’s job is creating ART. 

In this takeover episode, Barb Mosher Zinck speaks with Ian Truscott, Founder of Rockstar CMO and Head of Content at iManage, about why great marketers turn content into an ART. 

We’ve all been attending a lot of virtual events these days, and I think you’ll agree with me when I say:

Most of them suck. 

And if you’re throwing one yourself, it’s easy to worry that yours will, too.

But today’s LinkedIn Live guest, Billy Boughey, Founder & President at Elevate Experiences, is proof that, with planning and intention, virtual events don’t have to suck.

What we talked about:
Why small details matterWhy you need to approach virtual events like an athleteHow to combine thinking and feeling
Check out these resources we mentioned during the podcast:
The Ultimate Virtual Event Roadmap

We were shortsighted.

We thought the web was the end destination for content.

Really, it was just a cog in the omni-channel universe around us.

In this episode of Content Matters, host Barb Mosher Zinck talks with Scott Abel, the CEO and Chief Wrangler of the Content Wrangler, about content strategy and information enablement.