The FlipMyFunnel Podcast Sangram Vajre

Being a leader today just isn’t the same as it used to be. Almost anyone in a leadership position today will tell you that it’s 110% harder. And why? The caliber of employees has changed.
We speak with Tim Elmore, Founder and CEO at Growing Leaders, Inc., about why the employees of today have higher expectations and how to arm yourself with the tools needed to maintain good team members. 
What we discussed:

Why leading today is harder than in the pastHow to balance being a visionary & having a blind spotHow stubbornness & open-mindedness can both be leveraged by leadersSetting high standards as a market leader & the golden gate paradox
Check out this additional resource mentioned during the episode:

The Eight Paradoxes of Great Leadership by Tim Elmore
This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

An evangelist stems from the idea of bringing the good news. In business, the chief evangelists' role is to help people buy into the vision of the company. And that’s exactly what our guest today has done for Apple and Canva. 
On this episode of our Takeover Tuesday series, we speak with Guy Kawasaki, Chief Evangelist at Canva, about what it means to be an evangelist and why you can’t bludgeon people to become believers. 
What we discussed:

Guy’s work at Apple as chief evangelistHow to be a great chief evangelistThe high importance of formal educationLooking for the difficult experiences A challenge for the audience
This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

If you’re a B2B marketer, you’ve probably heard from executives that LinkedIn is pointless, expensive, and doesn’t deliver quality leads. Our guest, however, feels different. For them, LinkedIn conversation ads have been a game changer.
Corrina Owens, Senior ABM Manager at Gong, discusses why this network is worth the spend and shares some examples with the audience.
What we discussed:

Why LinkedIn conversation ads are differentLinkedIn examples for the audienceThe LinkedIn conversation ad strategy 
This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

If you ask 10 people what the definition of ABM is, there’s a high likelihood that you’ll receive 10 different responses. But proceed with caution: Don’t let the terminology get in the way of delivering great marketing. 
Corrina Owens, Senior ABM Manager at Gong, walks us through her digital-centric approach to ABM and strategies the audience can take.
What we discussed:

The dos and don’ts of ABMThe benefit of technology with ABM to scale your business Discussing success metricsKeeping ABM top-of-mind for internal stakeholders
This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

If you’re looking to adopt agile, before you go out and start learning software development like Scrum,  you need to get aligned around the desired outcome you’re looking for when adopting.
We speak with Jim Ewel, Trainer, Coach, and Author of The Six Disciplines of Agile Marketing, about why agile is more than just a buzzword and gaining alignment within your organization.  
What we discussed:

Why agile marketing has not been well understoodIncreasing the pace at which Twitter does testingShifting marketer mindset with cultural shiftFocusing on the right logistics with meetingsThe major pillars of agile marketing
This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

Taking time to reflect on what worked or didn’t work for the quarter is a good way to regroup and figure out what to do as we head into the unpredictable future. At the very least, it’s a way to therapize our shared challenges with the market. 
In this special quarterly state of the market episode, we touch on emerging trends, what executives are seeing in the marketing world, and the business world in general. 
Our panel includes:
Darryl Praill, CRO at VanillaSoftMichael McCunney, Vice President, Marketing at Revenue Analytics, Inc.Caitlin Clark-Zigmond, Director, Global Demand Center and Mid-Market Marketing at IntuitJames Gilbert, Head of Marketing at CRMNEXTWhat we discussed:

What didn’t work this quarterWhat worked this quarterWhat they’re looking forward to
This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.