The #FlipMyFunnel Podcast is a daily podcast hosted by entrepreneur, CMO, and founder of the #FlipMyFunnel movement, Sangram Vajre. On this show, you’ll find a mix of interviews with sales and marketing experts, keynotes from Flip My Funnel events, conversations about staying aligned across an entire organization, fundamental leadership principles, and commentary on great content that’s been published on the Flip My Funnel blog. Ultimately, this podcast is dedicated to helping B2B marketing, sales, and customer success professionals become masters of their craft.
Each episode features topics like: leadership, sales and marketing alignment, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B marketing, B2B sales, customer success, strategic partnerships, agile marketing, buyer personas, content creation and promotion, social media and more. 301313
802. The Corona Marketing Plan That Is Way Overdue w/ Joe Pulizzi
Content marketing got started after the tragedy of 9/11. People wanted to know:
How do we get found in Google?How do we create content that's not product oriented?How do we build an audience?
During the Great Recession of 2008-2009, content marketing crystallized into an industry term.
Now, we're living through the COVID pandemic — and the evolution of content marketing is driven by tragedies. What's changing in content marketing?
In this episode, Joe Pulizzi, founder of multiple startups, including the Content Marketing Institute and the Orange Effect Foundation, joins me to discuss the corona marketing plan you need and why it's overdue.
801. Marketing & Content in the COVID-19 Era
We’re in the middle of a historical crisis. But you already knew that…
Which begs the question: Do I even need to mention COVID at all in my content?
And what if I don’t and I come across as insensitive?
Marketing in a crisis sure can get confusing.
That’s why, in this takeover episode, Barb Mosher Zinck speaks with Randy Frisch, Co-Founder, CMO & President at Uberflip, about how marketers need to adapt to the new normal and keep crafting killer content.
800. Standing Out in a Sea of Marketing Saturation
799. Ian Truscott Talks Content Management & Building ART
There’s a growing realization that features and functions don’t win market share alone, which means more marketers are getting a seat in the c-suite.
And whether you’re already there or want to join them…
You need to remember that a rockstar CMO’s job is creating ART.
In this takeover episode, Barb Mosher Zinck speaks with Ian Truscott, Founder of Rockstar CMO and Head of Content at iManage, about why great marketers turn content into an ART.
798. How to Create a Virtual Event That Doesn’t Suck
We’ve all been attending a lot of virtual events these days, and I think you’ll agree with me when I say:
Most of them suck.
And if you’re throwing one yourself, it’s easy to worry that yours will, too.
But today’s LinkedIn Live guest, Billy Boughey, Founder & President at Elevate Experiences, is proof that, with planning and intention, virtual events don’t have to suck.
What we talked about:
Why small details matterWhy you need to approach virtual events like an athleteHow to combine thinking and feeling
Check out these resources we mentioned during the podcast:
The Ultimate Virtual Event Roadmap
797. Scott Abel Dishes on Content Strategy and Information Enablement
We were shortsighted.
We thought the web was the end destination for content.
Really, it was just a cog in the omni-channel universe around us.
In this episode of Content Matters, host Barb Mosher Zinck talks with Scott Abel, the CEO and Chief Wrangler of the Content Wrangler, about content strategy and information enablement.
Customer ReviewsSee All
Enjoy every episode, very insightful and provides value to all sales and marketing execs.
A must listen for everyone in marketing
Sangram is awesome at interviewing key guests and teasing out the valuable knowledge they have to share. If you really care about your business, you definitely should listen to this podcast. Thanks Sangram!
Sangram is an awesome host!
Cheers on your podcast Sangram! Keep up the work you do! Must subscribe!