300 episodes

The #FlipMyFunnel Podcast is a daily podcast hosted by entrepreneur, CMO, and founder of the #FlipMyFunnel movement, Sangram Vajre. On this show, you’ll find a mix of interviews with sales and marketing experts, keynotes from Flip My Funnel events, conversations about staying aligned across an entire organization, fundamental leadership principles, and commentary on great content that’s been published on the Flip My Funnel blog. Ultimately, this podcast is dedicated to helping B2B marketing, sales, and customer success professionals become masters of their craft.

Each episode features topics like: leadership, sales and marketing alignment, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B marketing, B2B sales, customer success, strategic partnerships, agile marketing, buyer personas, content creation and promotion, social media and more. 301313

The FlipMyFunnel Podcast Sangram Vajre

    • Business
    • 4.9 • 345 Ratings

The #FlipMyFunnel Podcast is a daily podcast hosted by entrepreneur, CMO, and founder of the #FlipMyFunnel movement, Sangram Vajre. On this show, you’ll find a mix of interviews with sales and marketing experts, keynotes from Flip My Funnel events, conversations about staying aligned across an entire organization, fundamental leadership principles, and commentary on great content that’s been published on the Flip My Funnel blog. Ultimately, this podcast is dedicated to helping B2B marketing, sales, and customer success professionals become masters of their craft.

Each episode features topics like: leadership, sales and marketing alignment, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B marketing, B2B sales, customer success, strategic partnerships, agile marketing, buyer personas, content creation and promotion, social media and more. 301313

    997: The Modern Leader: Strategies to Maintain High-Level Employees

    997: The Modern Leader: Strategies to Maintain High-Level Employees

    Being a leader today just isn’t the same as it used to be. Almost anyone in a leadership position today will tell you that it’s 110% harder. And why? The caliber of employees has changed.
    We speak with Tim Elmore, Founder and CEO at Growing Leaders, Inc., about why the employees of today have higher expectations and how to arm yourself with the tools needed to maintain good team members. 
    What we discussed:

    Why leading today is harder than in the pastHow to balance being a visionary & having a blind spotHow stubbornness & open-mindedness can both be leveraged by leadersSetting high standards as a market leader & the golden gate paradox
    Check out this additional resource mentioned during the episode:

    The Eight Paradoxes of Great Leadership by Tim Elmore
    This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.
    Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

    • 41 min
    996: Chief Evangelism: How To Make a Customer a Brand Believer

    996: Chief Evangelism: How To Make a Customer a Brand Believer

    An evangelist stems from the idea of bringing the good news. In business, the chief evangelists' role is to help people buy into the vision of the company. And that’s exactly what our guest today has done for Apple and Canva. 
    On this episode of our Takeover Tuesday series, we speak with Guy Kawasaki, Chief Evangelist at Canva, about what it means to be an evangelist and why you can’t bludgeon people to become believers. 
    What we discussed:

    Guy’s work at Apple as chief evangelistHow to be a great chief evangelistThe high importance of formal educationLooking for the difficult experiences A challenge for the audience
    This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.
    Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

    • 22 min
    995: LinkedIn Conversation Ads: Tips To Integrate into Your ABM Strategy

    995: LinkedIn Conversation Ads: Tips To Integrate into Your ABM Strategy

    If you’re a B2B marketer, you’ve probably heard from executives that LinkedIn is pointless, expensive, and doesn’t deliver quality leads. Our guest, however, feels different. For them, LinkedIn conversation ads have been a game changer.
    Corrina Owens, Senior ABM Manager at Gong, discusses why this network is worth the spend and shares some examples with the audience.
    What we discussed:

    Why LinkedIn conversation ads are differentLinkedIn examples for the audienceThe LinkedIn conversation ad strategy 
    This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.
    Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

    • 51 min
    994: A Guide To Digital-First ABM: Insight & Strategies

    994: A Guide To Digital-First ABM: Insight & Strategies

    If you ask 10 people what the definition of ABM is, there’s a high likelihood that you’ll receive 10 different responses. But proceed with caution: Don’t let the terminology get in the way of delivering great marketing. 
    Corrina Owens, Senior ABM Manager at Gong, walks us through her digital-centric approach to ABM and strategies the audience can take.
    What we discussed:

    The dos and don’ts of ABMThe benefit of technology with ABM to scale your business Discussing success metricsKeeping ABM top-of-mind for internal stakeholders
    This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.
    Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

    • 50 min
    993: Agile Marketing: It’s More Than Just a Buzzword

    993: Agile Marketing: It’s More Than Just a Buzzword

    If you’re looking to adopt agile, before you go out and start learning software development like Scrum,  you need to get aligned around the desired outcome you’re looking for when adopting.
    We speak with Jim Ewel, Trainer, Coach, and Author of The Six Disciplines of Agile Marketing, about why agile is more than just a buzzword and gaining alignment within your organization.  
    What we discussed:

    Why agile marketing has not been well understoodIncreasing the pace at which Twitter does testingShifting marketer mindset with cultural shiftFocusing on the right logistics with meetingsThe major pillars of agile marketing
    This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.
    Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

    • 24 min
    992: How To Project for the Future By Discussing Quarterly Successes & Failures

    992: How To Project for the Future By Discussing Quarterly Successes & Failures

    Taking time to reflect on what worked or didn’t work for the quarter is a good way to regroup and figure out what to do as we head into the unpredictable future. At the very least, it’s a way to therapize our shared challenges with the market. 
    In this special quarterly state of the market episode, we touch on emerging trends, what executives are seeing in the marketing world, and the business world in general. 
    Our panel includes:
    Darryl Praill, CRO at VanillaSoftMichael McCunney, Vice President, Marketing at Revenue Analytics, Inc.Caitlin Clark-Zigmond, Director, Global Demand Center and Mid-Market Marketing at IntuitJames Gilbert, Head of Marketing at CRMNEXTWhat we discussed:

    What didn’t work this quarterWhat worked this quarterWhat they’re looking forward to
    This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.
    Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

    • 53 min

Customer Reviews

4.9 out of 5
345 Ratings

345 Ratings

Arlie K ,

Flipping over this podcast!

This show is like my morning coffee - warm, stimulating, and a can’t miss part of my day! Sangram and his guests provide a wealth of information, offering immense value to marketing professionals in every stage. Super grateful for this resource!

Ff78c ,

Inconsistent

Everything about this podcast is inconsistent. From the audio quality to the quality of the content, ranges from terrible to excellent. I’m tired of listening to repurposed conference content that sounds like it was recorded from the back of the room. It’s honestly so draining to listen to. The straw that broke the camel’s back was a recent episode on building confidence as a woman in the workplace. It was just terrible content that was a man’s opinion of how women can be more confident and a woman agreeing. Not helpful at all. Unsubscribed.

sssssskkks ,

Please fix the audio

Fix the audio. It echos

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