The #FlipMyFunnel Podcast is a daily podcast hosted by entrepreneur, CMO, and founder of the #FlipMyFunnel movement, Sangram Vajre. On this show, you’ll find a mix of interviews with sales and marketing experts, keynotes from Flip My Funnel events, conversations about staying aligned across an entire organization, fundamental leadership principles, and commentary on great content that’s been published on the Flip My Funnel blog. Ultimately, this podcast is dedicated to helping B2B marketing, sales, and customer success professionals become masters of their craft.
Each episode features topics like: leadership, sales and marketing alignment, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B marketing, B2B sales, customer success, strategic partnerships, agile marketing, buyer personas, content creation and promotion, social media and more. 301313
835. How Marketo Does Demand Generation
If you’re doing demand gen, you’ve probably heard of Marketo. In fact, you likely use it for your marketing automation.
Well, so do they.
And if you want to level up your demand gen, you should learn how they do it.
In this Takeover episode, David Lewis speaks with Michael Madden, VP of Demand Generation at AlphaSense and former Demand Gen director at Marketo and Adobe, about how Marketo does demand gen.
What we talked about:
How Marketo uses their own product to get fantastic resultsWhy Michael has completely reinvented his approach to nurturingThe value of content syndication
834. Proving the Value of Virtual to Your Attendees
833. How to Lead a Major Marketing Automation Migration
Migrating to a new marketing automation system requires proper planning and orchestration, especially if you’re at a very large global company and have a tight timeframe. Since Naomi Liu and her team at EFI just successfully completed their major move to Marketo, I invited Naomi onto the podcast to reflect on the project and to celebrate the successful completion of it. Listen as she shares how she got into marketing operations, the process behind the migration, advice for anyone thinking about moving to a new system, and her initiatives for 2020.
832. The Top 5 Skills of In-Demand Freelance Marketers
The pandemic has changed the way we work — and not just where we work.
And for highly technical marketers, that means new opportunities…
If you know where to find them.
Whether you’re a marketer looking for these opportunities or a company offering them, this knows the best place to look — because she founded it.
I spoke with Susan Marshall, Founder and Board Member at Torchlite, who shares everything you need to know about the Upwork for highly technical marketers.
831. The Moment of Truth: Does My Framework Work?
It’s been a tough week, but I’ve been making progress on the book.
I’ve got my interviews and I’ve got my framework… but not everyone agrees.
It’s the moment of truth: Should I push forward with my idea?
This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.
And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.
830. Why ABM Success Must Be Built on People
What does it take to pull off a great ABM strategy?
In this Takeover episode, David Lewis speaks with Bruce Eidsvik, SVP Global Demand Marketing at OpenText, who shares his secrets about the complexity of ABM.
Enjoy every episode, very insightful and provides value to all sales and marketing execs.
A must listen for everyone in marketing
Sangram is awesome at interviewing key guests and teasing out the valuable knowledge they have to share. If you really care about your business, you definitely should listen to this podcast. Thanks Sangram!
Sangram is an awesome host!
Cheers on your podcast Sangram! Keep up the work you do! Must subscribe!