297 episodes

The #FlipMyFunnel Podcast is a daily podcast hosted by entrepreneur, CMO, and founder of the #FlipMyFunnel movement, Sangram Vajre. On this show, you’ll find a mix of interviews with sales and marketing experts, keynotes from Flip My Funnel events, conversations about staying aligned across an entire organization, fundamental leadership principles, and commentary on great content that’s been published on the Flip My Funnel blog. Ultimately, this podcast is dedicated to helping B2B marketing, sales, and customer success professionals become masters of their craft.

Each episode features topics like: leadership, sales and marketing alignment, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B marketing, B2B sales, customer success, strategic partnerships, agile marketing, buyer personas, content creation and promotion, social media and more. 301313

The FlipMyFunnel Podcas‪t‬ Sangram Vajre

    • Management
    • 5.0 • 434 Ratings

The #FlipMyFunnel Podcast is a daily podcast hosted by entrepreneur, CMO, and founder of the #FlipMyFunnel movement, Sangram Vajre. On this show, you’ll find a mix of interviews with sales and marketing experts, keynotes from Flip My Funnel events, conversations about staying aligned across an entire organization, fundamental leadership principles, and commentary on great content that’s been published on the Flip My Funnel blog. Ultimately, this podcast is dedicated to helping B2B marketing, sales, and customer success professionals become masters of their craft.

Each episode features topics like: leadership, sales and marketing alignment, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B marketing, B2B sales, customer success, strategic partnerships, agile marketing, buyer personas, content creation and promotion, social media and more. 301313

    801. Marketing & Content in the COVID-19 Era

    801. Marketing & Content in the COVID-19 Era

    We’re in the middle of a historical crisis. But you already knew that… 

    Which begs the question: Do I even need to mention COVID at all in my content? 

    And what if I don’t and I come across as insensitive? 

    Marketing in a crisis sure can get confusing. 

    That’s why, in this takeover episode, Barb Mosher Zinck speaks with Randy Frisch, Co-Founder, CMO & President at Uberflip, about how marketers need to adapt to the new normal and keep crafting killer content. 

    • 37 min
    800. Standing Out in a Sea of Marketing Saturation

    800. Standing Out in a Sea of Marketing Saturation

    • 31 min
    799. Ian Truscott Talks Content Management & Building AR‪T

    799. Ian Truscott Talks Content Management & Building AR‪T

    There’s a growing realization that features and functions don’t win market share alone, which means more marketers are getting a seat in the c-suite. 

    And whether you’re already there or want to join them… 

    You need to remember that a rockstar CMO’s job is creating ART. 

    In this takeover episode, Barb Mosher Zinck speaks with Ian Truscott, Founder of Rockstar CMO and Head of Content at iManage, about why great marketers turn content into an ART. 

    • 34 min
    798. How to Create a Virtual Event That Doesn’t Suck

    798. How to Create a Virtual Event That Doesn’t Suck

    • 55 min
    797. Scott Abel Dishes on Content Strategy and Information Enablement‪

    797. Scott Abel Dishes on Content Strategy and Information Enablement‪

    We were shortsighted.

    We thought the web was the end destination for content.

    Really, it was just a cog in the omni-channel universe around us.

    In this episode of Content Matters, host Barb Mosher Zinck talks with Scott Abel, the CEO and Chief Wrangler of the Content Wrangler, about content strategy and information enablement. 

    • 46 min
    796. How Terminus Influenced $5.5M In Pipeline

    796. How Terminus Influenced $5.5M In Pipeline

    In this episode taken from B2B SMX, Sruthi Kumar, Associate Director of Field & Partner Marketing at Sendoso, speaks with Stephanie Kelly, Senior Director of Marketing at Terminus, about how Terminus influenced $5.5M in pipeline by leveraging Sendoso for their ABM campaigns.

    • 16 min

Customer Reviews

5.0 out of 5
434 Ratings

434 Ratings

bv123445 ,

Love it

Enjoy every episode, very insightful and provides value to all sales and marketing execs.

Mark Colgan ,

A must listen for everyone in marketing

Sangram is awesome at interviewing key guests and teasing out the valuable knowledge they have to share. If you really care about your business, you definitely should listen to this podcast. Thanks Sangram!

Grusha - ElitePodcastBookings ,

Sangram is an awesome host!

Cheers on your podcast Sangram! Keep up the work you do! Must subscribe!

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