The Floral Hustle Jeni Becht

In this week’s episode of The Floral Hustle Podcast, Jeni dives deep into the importance of networking for florists. She shares her personal journey and experiences that underscore the value of building connections in the floral industry. From unexpected award wins to collaborations on styled shoots and major events, Jeni explains how networking has been the cornerstone of her success. This episode is packed with actionable tips and strategies to help new florists overcome their fears and start networking effectively.
Key Takeaways:
Networking is Crucial:Jeni emphasizes that networking is essential for growing your floral business. It opens doors to new opportunities and collaborations that you might not have imagined.Personal Stories of Success:Jeni shares her journey of being nominated for "Best Florist" by Minnesota Bride, attributing her success to strategic networking.She recounts her experiences with styled shoots, collaborations with photographers, videographers, and other wedding vendors that led to significant business opportunities.Overcoming Networking Fears:Networking can be intimidating, but Jeni encourages listeners to view themselves as experts who add value. Confidence is key to positioning yourself as a go-to person in the industry.Building and Cultivating Relationships:Jeni highlights the importance of forming genuine connections, from attending bridal association events to participating in styled shoots.She shares tips on how to interact at events, follow up, and maintain these relationships over time.Unconventional Networking Strategies:Utilize Instagram for networking by engaging with posts, sending thoughtful DMs, and setting up virtual coffee dates.Attend vendor open houses and appreciation events to meet like-minded professionals.Strategic Interactions:Be strategic with your interactions. Engage with high-priority vendors like photographers and planners who meet clients early in the wedding planning process.Follow-Up and Frequency:Ensure you follow up after events and maintain visibility by tagging vendors in social media posts. This builds a consistent presence and fosters ongoing relationships.Practical Networking Tips:Always have business cards on hand.Engage thoughtfully on social media.Position interactions to be mutually beneficial.Related Links:
MN Bride Magazine FeatureQuotes from the Episode:
“Networking is about making yourself uncomfortable and putting yourself out there. You never know who you might meet that could change your business.”“Strategic interactions and consistent follow-ups are key to building lasting relationships in the wedding industry.”Call to Action:
If you found this episode helpful, please subscribe to The Floral Hustle Podcast for more insights and tips on growing your floral business.Follow us on Instagram @‌thefloralhustle and share your networking success stories using the hashtag #FloralHustle.

In this exciting episode of "The Floral Hustle" podcast, Jen reveals the details of her groundbreaking new workshop at Genesis Ranch, Minnesota. This workshop promises to be unlike any other, offering a unique blend of hands-on floral installations, business growth strategies, and personal development sessions. Join Jen as she shares her journey, insights, and the transformative power of investing in yourself and your floral business.
Key Points Covered:
Workshop Announcement:Dates: Two-day immersive experienceLocation: Genesis Ranch in Rosemount, MinnesotaActivities: Over five floral installations, including a tree install, bridal bouquets, and centerpiecesVenue Highlights:Genesis Ranch: A serene, country farm with a beautiful pavilion and picturesque tree swingAccessibility: 17 miles from MSP airport and 13 miles from a nearby hotel in Eagan, MinnesotaWorkshop Benefits:Hands-On Experience: Get practical experience with various floral installations and designsBusiness Growth: Learn about creating proposals that sell, conducting successful consultations, and building a life-first businessPersonal Development: Engage in EFT and other modalities to align your brain with your business goalsNutrition and Well-being: Focus on holistic health to become the best version of yourselfPhotography and Branding:Special Guest: Alexander Robin, an expert photographer, will teach floral photography techniquesMini-Branding Shoot: Participants will receive professional images of their work for use in social media and marketingJen's Journey:The Importance of Coaching: How investing in coaching and workshops transformed her business and lifePersonal Stories: Jen shares her experiences, challenges, and growth as a florist and business ownerCall to Action:Workshop Registration: Limited spots available – check the link in the show notes to secure your placeFollow Jen on Instagram: Stay updated through her highlights and LinkedIn bioLinks Mentioned in the Episode:
Workshop RegistrationThe Floral Hustle InstagramConnect with Us:
Instagram: @‌thefloralhustleFacebook: Floral Hustle FacebookWebsite: www.thefloralhustle.comSubscribe and Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your support helps us reach more flower friends and grow our floral community.

In this exciting episode of "The Floral Hustle" podcast, Jen reveals the details of her groundbreaking new workshop at Genesis Ranch, Minnesota. This workshop promises to be unlike any other, offering a unique blend of hands-on floral installations, business growth strategies, and personal development sessions. Join Jen as she shares her journey, insights, and the transformative power of investing in yourself and your floral business.
Key Points Covered:
Workshop Announcement:Dates: Two-day immersive experienceLocation: Genesis Ranch, MinnesotaActivities: Over five floral installations, including a tree install, bridal bouquets, and centerpiecesVenue Highlights:Genesis Ranch: A serene, animal-free venue with a beautiful pavilion and picturesque tree swingAccessibility: 17 miles from MSP airport and 13 miles from a nearby hotel in Eagan, MinnesotaWorkshop Benefits:Hands-On Experience: Get practical experience with various floral installations and designsBusiness Growth: Learn about creating proposals that sell, conducting successful consultations, and building a life-first businessPersonal Development: Engage in EFT and other modalities to align your brain with your business goalsNutrition and Well-being: Focus on holistic health to become the best version of yourselfPhotography and Branding:Special Guest: Alexander Robin, an expert photographer, will teach floral photography techniquesBranding Shoot: Participants will receive professional images of their work for use in social media and marketingJen's Journey:The Importance of Coaching: How investing in coaching and workshops transformed her business and lifePersonal Stories: Jen shares her experiences, challenges, and growth as a florist and business ownerCall to Action:Workshop Registration: Limited spots available – check the link in the show notes to secure your placeFollow Jen on Instagram: Stay updated through her highlights and LinkedIn bioLinks Mentioned in the Episode:
Floral Rockstar RetreatFloral Hustle InstagramConnect with Us:
Instagram: @‌thefloralhustleFacebook: Facebook GroupWebsite: www.thefloralhustle.comSubscribe and Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your support helps us reach more flower friends and grow our floral community.

Welcome to another minisode of the Floral Hustle Podcast! I'm your host, Jen, and today we're diving into a game-changing topic: pricing transparency in your floral business. If you're looking to attract more clients and streamline your business operations, this episode is for you.
Episode Highlights
Why Pricing Transparency Matters: Discover the importance of being upfront with your pricing and how it can drastically reduce ghosting from potential clients.Building Trust: Learn how clear pricing can build trust and set the right expectations from the get-go, avoiding uncomfortable surprises.Easy Implementation Tips: Simple steps to incorporate pricing transparency, such as creating a detailed brochure and an a la carte flowers program.Boost Your Market Share: How being open about your prices can differentiate you in the market and make your services more appealing.Real-Life Success Stories: Hear about florists who have successfully implemented pricing transparency and the positive impact it has had on their businesses.Key Takeaways
Transparency Reduces Ghosting: Potential clients are less likely to disappear when they have a clear understanding of your pricing from the start.Client Education: Providing detailed pricing helps educate your clients, making them feel more comfortable and informed.Streamlined Processes: A transparent pricing structure can streamline your workflow, saving you time and effort in the long run.Marketing Opportunities: Use pricing transparency as a unique selling point in your marketing materials to attract more business.Action Steps
Create a Pricing Brochure: Include details about your services, pricing, and what clients can expect.Develop an A La Carte Program: Make it easy for clients to understand and choose your services without extensive consultations.Leverage Marketing: Promote your transparent pricing in all your marketing efforts to stand out from the competition.Connect with Us
If you enjoyed this episode, don't forget to subscribe and leave a review! Follow us on Instagram and Facebook for more tips and updates. Have questions or want to share your experiences with pricing transparency? Send us a message or comment on our latest post.
Thank you for tuning in, flower friends! Have an amazing, flower-filled week!

Hello, flower friends! In this special business breakthrough episode of The Floral Hustle podcast, Jeni chats with Roberta from Hiawatha Floral Design Company. Roberta shares her journey as a sustainable florist, the challenges of balancing a full-time job as an x-ray tech with her passion for flowers, and her aspirations to grow her floral business. They dive into valuable insights on finding a niche, marketing strategies, and overcoming perfectionism in the floral industry.
Key Takeaways:
Roberta's path to becoming a sustainable florist and how personal experiences inspired her passion.The importance of finding a niche and focusing on what brings joy and fulfillment in floral design.Practical advice for florists on marketing, building a portfolio, and leveraging social media to attract clients.Strategies for setting realistic goals and maintaining a healthy work-life balance.Tips for overcoming perfectionism and building confidence as a floral designer.Topics Discussed:
[00:00:02] Introduction to the episode and guest, Roberta Staggs.[00:00:35] Roberta shares her background and journey into floral design.[00:01:01] Balancing a full-time job with a floral business.[00:02:34] Roberta's niche in sustainable floral design and her creative process.[00:04:44] Marketing strategies for small weddings and elopements.[00:06:31] Financial goals and mapping out business plans.[00:08:48] Building a diverse portfolio and finding the right clientele.[00:14:06] Navigating stressful situations and maintaining organization.[00:16:01] Overcoming self-doubt and perfectionism.[00:34:07] Practical SEO and website tips for florists.[00:48:31] Importance of social media content pillars and blogging for SEO.[00:53:04] Collaborating with other wedding professionals and building relationships.[00:54:49] Encouragement and final thoughts.Resources Mentioned:
Canva for creating portfolios and mood boards.ChatGPT for generating blog content ideas.Mel Robbins’ high-five habit for boosting self-confidence.Connect with Roberta Staggs:
Hiawatha Floral Design CompanyInstagram: @‌hiawathafloraldesigncoConnect with Jeni:
The Floral Hustle WebsiteInstagram: @‌thefloralhustlepodcastSubscribe & Leave a Review: If you enjoyed this episode, please subscribe to The Floral Hustle podcast and leave a review on your favorite podcast platform. Your feedback helps us bring more valuable content to the floral community!

Welcome to this week's minisode of The Floral Hustle Podcast! I'm Jen, and today I'm sharing five impactful strategies to elevate your Instagram presence. With the ever-changing algorithms and growing frustrations, it's essential to control what we can and maximize our Instagram efforts. From humanizing your brand to providing valuable, shareable content, let's dive into the ways you can make Instagram work for you and attract your ideal clients.
Key Points:
Humanize Your Brand:Show your face and share your story.Connect with your audience on a personal level.Build trust and relatability.Add Value:Post content that answers common questions.Share tips and insights that benefit your followers.Create content that other vendors want to share.Simplify Your Plan:Develop a content calendar with consistent themes.Stick to your plan and create content pillars.Avoid overcomplicating your posts.Curate Content Thoughtfully:Post content that reflects the type of work you want to attract.Avoid sharing projects that don't inspire you or align with your goals.Reuse content with new perspectives if it aligns with your vision.Evaluate Before Posting:Ask yourself if the content will attract your ideal client.Ensure each post aligns with your business objectives and passions.Focus on quality and relevance over quantity.Connect with Us:
Follow us on Instagram: @‌TheFloralHustleVisit our website: TheFloralHustle.comJoin our community on Facebook: The Floral Hustle GroupThank You: Thank you for tuning in, flower friends! We hope these tips help you transform your Instagram strategy. Have an amazing flower-filled week!