11 episodes

Are you also trying to crack Amazon's success code? Join Courtney and Tommaso, Amazon Advertising experts from Sellics, to discuss the latest news and most valuable tips on the hottest eCommerce around.

The Flywheel - an Amazon Podcast Sellics

    • Business
    • 5.0 • 5 Ratings

Are you also trying to crack Amazon's success code? Join Courtney and Tommaso, Amazon Advertising experts from Sellics, to discuss the latest news and most valuable tips on the hottest eCommerce around.

    EP10: Why Do Rankings Matter

    EP10: Why Do Rankings Matter

    In the last episode of the first season of The Flywheel, Courtney and Tommaso discuss the importance of rankings, both paid and organic, and ways brands have to improve their placements.


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    • 32 min
    EP9: Conversation with Matt McGraw - a Success Story

    EP9: Conversation with Matt McGraw - a Success Story

    In this episode of The Flywheel, Courtney and Tommaso sit down with Matt, Director of Amazon Advertising at AMPLEX, to discuss what allowed him to rewrite the faith of his advertising account, drop his average ACoS, and win his category back!

    Reach out and send question to theflywheel@sellics.com




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    • 33 min
    EP8: What to Do When You Don't Want to Do Your Job!

    EP8: What to Do When You Don't Want to Do Your Job!

    What to Do When You Don't Want to Do Your Job, or "The Lazy Episode", covers the very basic things you should check to make sure your Amazon PPC account is running smoothly.

    Resources:


    Sellics Advertising
    How Does Ad Scheduling Work in Sellics?



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    • 17 min
    EP7: Ad Scheduling, a Double-edged Sword

    EP7: Ad Scheduling, a Double-edged Sword

    In this new episode of The Flywheel, Courtney and Tommaso discuss the pros and cons of Ad Scheduling (also referred to as "Day-Parting"), a technology that allows you to intentionally pause and play Amazon Ads at specific times. 

    Resources:


    Sellics Advertising
    How Does Ad Scheduling Work in Sellics?



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    • 21 min
    EP6: Keyword Harvesting

    EP6: Keyword Harvesting

    In this new episode of The Flywheel, Courtney and Tommaso discuss the strategy behind Keyword Harvesting and the differences between a manual and automated approach.

    Resources:


    Video: The Keyword Harvesting Process
    Optimal Campaign Structure for Keyword Harvesting
    Campaign Naming Convention 





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    • 29 min
    EP5: Bread & Butter PPC (Part 2)

    EP5: Bread & Butter PPC (Part 2)

    In this new episode of The Flywheel, Courtney and Tommaso continue the two episode series: Bread & Butter PPC.

    Topics:


    Campaign structure: How to group products together
    Naming convention, why is it important?
    Segmentation by campaign or ad groups: pros and cons 
    Separating campaigns by keyword type or match type 

    Resources:


    Optimal Campaign Structure
    Campaign Naming Convention 
    Sellics - AI Automation
    The Sellics Benchmarker [Beta]


    Send Questions to theflywheel@sellics.com


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    • 30 min

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