If you are a Functional medicine practitioner, welcome to The FM Shift, where we explore the right clinical models, business strategies, and clinical systems for FM practitioners. Learn how practitioners can have fun, be successful, and scale their businesses to have a true impact.
This, is functional medicine the way it should be.
Medicine Marketing Strategies, with Dr. Greg Mongeon
There are tons of great marketing strategies on marketing, but today, we’re focusing on medicine marketing strategies. Special guest Dr. Greg Mongeon joins us to talk about how functional medicine practitioners can grow an incredibly successful practice. He teaches us how the know-like-and-trust-factor plays a considerable role in our success and how finding the right patients is key. He shares insights into how we can get our voice out there and attract those dream patients. He provides insights to:
Medicine marketing strategies Strategies to help patients trust you Niching down How spending 10% of revenue on marketing can change your business Why your practice needs a process for patients How to qualify patients to make sure they’re a good fit Using Medicine Marketing Strategies in Your Practice Dr. Greg Mongeon is the founder of five functional medicine practices and is the primary functional medicine doctor for Olympic Gold-medalist Jordan Burroughs and the lead functional medicine practitioner for Eat the Frog Fitness. He believes in disregarding the minute details and focus on what fits your lifestyle.
Today, Dr. Greg joins us on the FM Shift to teach functional medicine practitioners to stop listening to every business practice out there and just take what is needed to best help your patients and build the best practice for you.
Getting Patients to Trust You How do you get your patients to say yes to their health? If you want to do good work within your community, it takes more than simply presenting the science of medicine.
For your patients to follow your advice as a functional medicine practitioner, they have to know, like, and trust you. That know-like-and-trust-factor isn’t something that is built overnight. There’s no secret formula that will help you cross the finish line sooner.
Earning your patient’s trust can mean different things in different communities, and it’s your job as a business owner and functional medicine practitioner to figure out what your particular community needs to feel that they are getting the best care possible. It’s also your job to help your patients feel at ease with you and want not just to keep coming back but to follow your care plan as well.
While there’s no set formula for earning your patient’s trust, one of the best ways to create that know-like-and-trust-factor is by creating a process. Often, when a process is in place, patients will automatically start to trust you because you’re coming across as an expert. However, if a step is skipped in the process, that’s when patients sometimes begin to think, “Eh, I don’t know if this is for me.”
Do you have a process? Document your process and check to ensure that it’s simple and easy for your patients to understand and follow.
The Art of Functional Medicine Often, doctors feel like they have to know everything. But the truth is, doctors need to be resourceful.
When a patient comes to you with a problem to which you don’t know the answer, it’s ok to tell them you don’t know. But the key to this is letting them know that you are willing to find out the answer for them.
Letting your patient know that there is some information you aren’t aware of will help build a better relationship with your patient. While some doctors may feel not knowing the answer to something, when a patient is coming to you as an expert, may reflect poorly on your practice, giving your patient false information or avoiding the question will look worse.
Situations like this all come down to the art of functional medicine.
Handling a question you don’t know the answer to, being honest with your patient, and then being resourceful in discovering the answer are all ways that will help your patients feel more confident in your abilities.
Greg Mongeon Dr. Greg Mongeon is a father to five active kids, husband to the love of his life, innovator, functional medicine doctor, speaker, and leader. His philosophy is th
Leading a Healthy Life, with Joel Greene
Leading a healthy life is a passion that guest Joel Greene has pursued for the last 50 years. Today, he teaches functional medicine practitioners how their patients can lose weight, improve gut health, maintain diets, and feel better with healthier choices. He shares:
Steps for leading a healthy life What bacteria does to your health How your gut health impacts your weight loss How food quality impacts your health The connection between soft foods in childhood and obesity How dairy impacts your health Leading a Healthy Life Joel Greene is the creator of the VEEP Nutrition System and author of The Immunity Code. Over the last 50 years, he has dedicated his life to researching and understanding health, nutrition, and anti-aging. He is a proponent of the keto diet and intermittent fasting, but more than that, he understands how our modern dietary habits and genetics may work against us in keeping the weight off and living our healthiest lives. By understanding our genetics and making healthier choices, we can improve our long-term health and lifestyle.
In this episode of The FM Shift, Joel teaches us about factors that lead to obesity, how to combat weight gain, and how our sleep patterns, gut health, and diets significantly impact our health. He also shares how functional medicine practitioners help guide their patients to a healthy life and keep the weight off.
Factors that Lead to Obesity Many factors can lead to obesity, but one of the least discussed is how underdeveloped facial bones may contribute. One of the leading causes of underdeveloped facial bones is soft chewing.
Soft chewing is the absence of hard foods in early childhood and leads to the underdevelopment of the nasal passageways. Due to the facial muscles and bones not being correctly used when eating, certain facial bones aren’t contracting properly, making bone growth stimulation slow or non-existent.
When these bones don’t grow properly, airways can narrow and lead to childhood obesity. But, these problems aren’t just seen in childhood–they follow us into adulthood and can worsen with age, leading to further health concerns later in life.
And it’s not just lifelong obesity that can stem from underdeveloped facial muscles. A narrow passageway can also contribute to underlying health concerns like sleep hypoxia. This condition can last a lifetime and will often create other problems like a weakened immune system.
Studies have shown ways to stimulate bone growth even later in life if a patient suffers from underdeveloped air passages or facial bones. One way to achieve this by combining is cold induction and mechanical message.
Keeping the Weight Off As functional medicine practitioners, we see many patients who are trying to lose weight and keep that weight off. But sometimes, it’s not as simple as losing weight, leading a healthy lifestyle, and maintaining the loss.
For some patients, once weight loss is achieved, they have no problem keeping it off. But for others, they struggle.
Research shows that there are about 28 different genes that impact how people react to weight loss. With all those different genetic markers, it’s almost impossible to tell who will struggle to maintain weight and who won’t. However, observation shows that most patients find maintaining weight difficult.
While genetics does play a significant role in how weight is maintained, other factors also contribute. For example, gut health is a large factor in how quickly and how long a patient can maintain a healthy weight. Patients with poor gut health or specific types of gut bacteria will likely have more difficulty maintaining weight.
Joel Greene Joel Greene is the creator of The VEEP Nutrition System, the world’s first commercially available program based on targeting gut communities to affect health and body composition. His system has been used by some of the nation’s largest employers, including major cities and hospitals, and featured on Dr. Ph
How to Build Rapport with Patients, with Nick Cavuoto
A trusting relationship is essential in medicine. But knowing how to build rapport with patients can be easier said than done. Today, Nick Cavuoto joins us to talk about how functional medicine practitioners can create relationships with patients, post meaningful content, and use that content to build your authority. He shares:
How to build rapport with patients through content creation How creating content can change lives Why building patient relationships is essential today How information spread through technology impacts your practice How to effectively communicate with your patients Why it’s important to teach patients their healthcare is their choice How to Build Rapport with Patients Nick Cavuoto is a speaker, entrepreneurial mentor, and personal brand expert specializing in content marketing, sales, and transformational leadership. Nick believes that successful businesses in the future will focus on building relationships and authentic connections. Nick uses his unique philosophies in his own business and teaches all his students to do the same.
On the most recent episode of the FM Shift, Nick joins us to discuss using technology to your advantage and how information overload can lead your patients to follow the wrong advice. He also shares how, as functional medicine practitioners, creating online content is essential to building your brand, building patient relationships, and becoming an authority in your field.
Building Patient Relationships People intrinsically trust other people over organizations, but it requires a level of trust and a forged relationship for that to be true. As functional medicine practitioners and business owners, forming relationships is going to be one of the most critical elements of your business. Without building these relationships, the road to creating a successful business will be much more difficult.
Another reason to build strong relationships with your patients is due to data overload. With all the advancements in technology over the last 20 years, more and more patients have access to the same medical information you do–that means that more patients will go to doctors and functional medicine practitioners believing they know what’s wrong with them.
Furthermore, because so much information is available, the right treatment path can seem overwhelming to patients. So, now more than ever, a strong, trusting relationship must be created between doctor and patient.
But how to build rapport with patients can often seem daunting, which is why taking steps like being empathetic and creating content are great ways to start forming patient relationships.
Creating Online Content One of the most significant challenges in building a brand and publishing content is the fear of other people’s thoughts, feelings, and judgments.
The root of not creating content is the fear of being deemed someone who isn’t worth listening to. Often, business owners, particularly doctors and functional medicine practitioners, fear that providing their perspective on care could result in being viciously attacked for taking a stand and sharing their beliefs.
But the reality is that these fears of rejection, while valid, hold functional medicine practitioners back. Not posting valuable content for fear of being rejected by some is detrimental to the many whose lives could be changed for the better.
The best ideas often aren’t immediately accepted–but by holding fast and continuing to spread knowledge, only good can come from that.
About Nick Cavuoto Nick Cavuoto is a long-time entrepreneur with experience in speaking, personal branding, and as an entrepreneurial mentor. He specializes in content marketing, sales, and transformation leadership. He has had the pleasure of working with some of the most influential Fortune 500 companies, including Paychex, Pandora, and Microsoft, to name a few.
Additionally, he has worked with top business leaders like Todd Herman, Scott Oldford, and Mike
How to Be a Good CEO, with Trey Taylor
Have you ever wondered how to be a good CEO? Starting your own functional medicine practice seems daunting enough, but now you actually have to run the business? Luckily, Trey Taylor knows what it’s like to be thrust into being a CEO. Today, he shares:
How to be a good CEO How to hire people who fit well into your company The importance of having a succession plan How to delegate as a leader Why transparency with your team is essential How to Be a Good CEO Trey Taylor is a CEO, mentor and coach to business owners and other CEOs, and has varied experience in tech, venture capital, real estate, and law. He started his career as a law clerk at WebMD, which he left to pursue a career as a venture capitalist and began working for AOL.
However, life had other plans for him, and, after his father passed suddenly, he returned home to run the family business–a business in which he had no experience and no desire to run. He didn’t know the industry well, nor did he know how to be a good CEO. But it was out of the frying pan and into the fire. Trey knew he couldn’t let his family down, so he stepped up and went on a journey to discover just what a CEO does. His journey led to him gaining the knowledge and confidence to run other businesses and eventually write A CEO Only Does Three Things, a book on being a CEO.
Today, on The FM Shift, Trey joins us to discuss building a successful business and being the best CEO you can be. He shares insights into the keys of being a great leader, creating a fantastic team, and preparing for succession.
What to do as the CEO of a Company You should always have a succession plan. No matter what profession you’re in, it’s essential to have a plan of what will happen to your company if you’re suddenly not there. It’s not just good for your business, but as the CEO and/or founder, you owe it to the company and the people who would be left behind.
As humans, we don’t want to think about what happens if we’re not around, but just as you have life insurance plans for your family, it’s a moral obligation to have a plan for what happens to your business. Without a succession plan, someone will have to take care of your functional medicine practice–this might be a spouse, child, sibling, or friend–and if stepping into the role of CEO was not part of their plan, it can take a toll.
Everything from not knowing how to run the business to being unable to mourn their loss can cause problems for the company you worked so hard to build. So, no matter how unpleasant it is to think about a world where you’re unavailable to run a business, it’s a duty you have to yourself, those you love, and your patients.
One Key Trait of Great CEOs As the owner of a business, it’s incredibly easy to get bogged down with tasks. For some, the reason is that there’s nobody available to help. For others, doing everything on your own is second nature. But one thing that all highly successful CEOs have in common is delegation.
As much as we may think we’re good at everything, everyone has strengths and weaknesses. So why not play to your strengths?
Right now, if you’re running your business alone, start taking note of what parts of the business you love and which parts you dread. For the tasks that you don’t enjoy, consider hiring someone to help you complete them. This person doesn’t have to be full-time, but by delegating the job, you free up time, energy, and help improve your mood and create the capacity to focus on other things.
About Trey Taylor Trey is CEO of Taylor Insurance Services & Managing Director of Trinity | Blue. His experience derives from fields as diverse as technology, venture capital, and commercial real estate. As a keynote speaker, he has addressed attendees at the Human Capital Institute and the Ascend Conference. He holds a bachelors’s degree in history from Emory University and a Juris Doctorate in Tax & Corporate Transactions from Tulane University. He
The Journey to Building a Functional Medicine Practice, with Dr. Nisha Chellam
Building a functional medicine practice can seem daunting, especially when it seems like nobody is supporting you. But it doesn’t have to be like that. Dr. Nisha Chellam joins us to share how functional medicine practitioners can build a thriving business that changes lives. She shares:
Her journey to building a functional medicine practice How FM practitioners can work with traditional doctors How to get over fears of charging your patients Why it’s important to follow your goals What your patients need to know about functional medicine The Journey to Building a Functional Medicine Practice Dr. Nisha Chellam began her career as an internist and hospitalist, where she was able to help patients walk out of the hospital often within one or two weeks of admission. But what Nisha began to notice was that these patients often returned to the hospital with the same symptoms–she felt like a failure each time a patient returned. Nisha believed she should be curing the patients and treating the root cause of their problems, so they wouldn’t need to come back.
After becoming semi-retired and working at the VA, Nisha treated a patient suffering from osteoporosis who self-medicated with holistic alternatives and reached osteopenia. It was the first time Nisha saw an alternative to traditional medicine, and she was hooked. This patient sparked her interest in functional medicine, and after years of considering it, Nisha left the world of conventional medicine and founded her functional medicine practice.
Today, Nisha joins the FM Shift to discuss falling in love with medicine again, overcoming fears surrounding charging your patients, and how to educate your patients on functional medicine. She shares her perspective on the cost of healthcare and disease management.
How to Charge Your Patients When it comes to charging your patients, it can be a challenge to know how to value your services as a functional medicine practitioner. With most insurance companies not covering FM practices, the money you charge can make or break your practice.
But what if your fear of charing is simply a limiting belief?
If health is a priority for your patients, they will be more likely to pay higher fees for their healthcare. So if your patients see results and their lives are changing for the better because of your treatment plans, what’s stopping you from charging a premium price?
After all, FM practitioners get to the root cause of the issue, often helping patients need less medical care or even helping them not need care at all. What’s better health or being cured worth to your patients? What’s not needing traditional medicine worth–or saving themselves from years of conventional, expensive treatments worth? If you believe that your practice is preventing your patients from spending thousands of dollars annually, what’s stopping you from charging your worth?
Educating Your Patients As a functional medicine practitioner, you’re teaching your patients how to manage their health. It’s important to make sure your patients know that your job is not like a traditional doctor, whose job is to look for and manage diseases. Your job is to help guide your patients to living their healthiest lives and treat the root causes of symptoms. This means that you may not diagnose a patient’s problem because it isn’t your job to diagnose and manage diseases.
Since your job is so different from that of a traditional doctor, it is essential to inform your patients of the differences and encourage them to have a general practitioner in addition to your services. This way, you can avoid legal issues and ensure your patients receive the best medical care on all fronts.
About Nisha Chellam Dr. Chellam is a “recovering physician.” What does that mean? Medical school is about learning about diseases and managing to slow the progress. What do patients want? Patients want to resolve their condition. A recovered physician moves from medic
How to Achieve Financial Freedom, with Dr. John Soforic
Learning how to achieve financial freedom might be easier than you think. To create wealth, you don’t have to have the most successful functional medicine practice. You just have to have the right tools. Guest speaker Dr. John Soforic joins us to teach functional medicine practitioners creative strategies to reach their goals and build financial freedom. He shares:
Strategies on how to achieve financial freedom How he went from an in-debt chiropractor to retired by 50 Ways to diversify your income stream How you can choose your life Why you might not need a mentor How identifying your fears leads to success How to Achieve Financial Freedom Dr. John Soforic is a chiropractor and worldwide bestselling author of The Wealthy Gardener. John is the first person in his family to graduate college in the family, and he has always aspired to great things. After graduating from chiropractic school and starting his FM practice, he set a goal to be retired by the age of 50 and break the generational cycle of debt to create wealth and financial power.
Through his FM practice and diversifying investments, he built wealth and achieved his goals. Still, he wanted his son to understand how he became the first person in his family to escape financial slavery. So he sat down and wrote The Wealthy Gardener as a personal guide from a father to his son on how to build his own wealth.
On this episode of The FM Shift, John is joining us to share his insights into building financial freedom and how to wisely spend your time to achieve all your financial goals. He shares insights into how to spend your time and how to address your fears to succeed.
Future Building is Key Do you know how to achieve financial freedom as a functional medicine provider? You have to get in touch with your desires but also your fears. If you can sit down and project what financial obstacles you may face, like shrinkage in insurance for the future. Guest speaker Dr. John Soforic feared what the future looked like for his children when they got out of high school and were faced with student loans by the time they were six or seven.
Even though he had a successful chiropractic practice, the money he was making went straight to paying off loans. So how did he start to build wealth? He got in touch with all his fears.
John’s philosophy is that everything starts with your mind. When you prepare for your future, it has to start with your thoughts–it has to start with setting your goals. So start by writing down what you want your future to look like.
By envisioning your future, you start to look beyond your FM practice and see what other areas can help you achieve your goals. Maybe that means diversifying your assets before spending money on a vacation or a fancy car. People may judge you for building your wealth outside of your practice, but that’s ok. These people may have different goals for themselves.
Do You Need a Mentor? Do you need a mentor to build a successful FM practice or build wealth outside of your practice? No, not at all! Every person’s journey is different, and while it’s great to build relationships with people, one of the best ways to build your business, fortify your soul, and execute your dreams is by reading books.
With mentorship, you can do many things. But mentorship may not get you exactly where you want to go. You can learn exactly what the people you admire learned through books while interpreting the knowledge in your own unique way. By doing this, you allow yourself to create the life you want precisely how you envisioned it without relying on anyone else.
About John Soforic Dr. John Soforic retired from his chiropractic practice in 2015 after spending 25 years in the field. Early in his career, John set a goal to break the cycle of financial slavery and retire at 50. To do this, he not only built his chiropractor practice, but he also spent his time reading books, where he learned how to invest in the real estate market
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