The FMCG Podcast Consumer Hub

Rich sits down with Emma and Adele from Ecotone to discuss the ins and outs of sustainable brands and how to market them

Timestamps

(00:00) Intro
(00:32) Intro to out-of-home activations and his role
(03:00) Who are GottaBe! Marketing and how do they operate?
(05:38) The approach and culture they lead with (quality over quantity)
(07:08) How are they different and what are their activation missions?
(08:55) What makes a great out-of-home activation?
(13:07) Examples of previous activations
(16:20) Challenges with activations
(19:00) Future of GottaBe! and campaigns in the pipeline
(21:30) Advice about building an FMCG career
(26:10) Resources, books, tips and outro



Out of Home Activations with Style - Martin Rothwell, Client Relations Lead at GottaBe! Marketing

Timestamps

(00:00) Intro
(02:10) Background of the founders
(08:45) The idea behind FATSO
(11:00) Mission of FATSO
(14:00) How to stand out on the shelf
(17:40) Leveraging social activations
(21:35) FATSO discuss the range on sale!
(23:50) What's around the corner for FATSO
(25:00) Skills and tips for people in the industry and outro



Rich discusses the revival of good dark chocolate with Ella and Hannah, founder and head of sales of FATSO.

Timestamps

(00:00) Intro
(00:57) Who is Martee's
(02:00) Idea behind Martee's
(04:02) Why Martee's are NOT a vending service
(05:30) Martee's leading the way in the UK obesity crisis
(05:50) Where the term 'micro-retail' came from
(07:10) Brands that fit the Martee's vision
(09:25) Where the name 'Martee's' came from
(11:48) Where Martee's can be found
(14:00) Martee's scaling up shortly
(17:30) How Martee's attract new customers
(21:40) Day in the life of Martee's
(25:00) Resources & advice for the FMCG industry from Martee's
(28:05) Background of Harry and Lucy, the co-founders of Martee's
(30:24) Socials and links for Martee's and outro to video





Rich sits down with Harry & Lucy from Martee's, a revolutionary micro retail store taking a new food retail environment by storm.



Gone are the days of vending machines full of unhealthy and unappetising foods. Martee's uses AI forecasting to stock some of the best, healthy brands in hospitals, workspaces and more.



Enjoy!

Timestamps

(00:00) Intro
(00:30) Intro to Brandon Consultancy and the history of the founder
(02:15) Mission of Brandon Consultancy
(04:18) Brandon in practice and their activation with Horlicks
(07:08) The process of how they work and a look behind the scenes
(09:28) How to maintain a clear vision in the ideation process with clients
(11:10) What gives Richard the drive to perform at work
(12:00) Where does Brandon position itself?
(15:30) An insight on shopper marketing
(20:15) Exciting things for Brandon Consultancy moving forwards
(24:25) What's it like to be a founder in the FMCG industry?
(26:48) Tips and advice for upcoming talent in the industry (PASSION!)
(33:38) Books, resources, tips for people in the industry and outro





On today's episode of the FMCG Podcast, we're joined by Richard Taylor, founder of Brandon Consultants.



We talk about re-imagining heritage brands in the modern world, on-shelf presence, and how you can unlock the potential of your brand in today's competitive market space.



Enjoy!

Timestamps

(00:00) Intro
(03:00) Re-branding a traditional household name
(08:00) Importance of control over a project
(10:45) Symbolism of their branding and tagline
(15:03) Chatting about Outland's brand image
(17:30) Consumer behaviours in the craft industry
(20:35) Knowing when to stay in your lane
(22:45) Best-sellers in- and off-trade
(25:20) Day in the Life of an SME
(27:40) Advice/skills to upcoming people in FMCG
(30:50) Resources and outro







Join us for episode 3 of the new season as we discuss rebranding traditional brands with Giles Mountford, marketing manager for Badger/Outland beer.



We chat about their mission in the modern competitive market, how they brand themselves differently and Giles' favourite resources for effective marketing.



Enjoy!