5 episodes

“The Follow-Through Factor with Jo Barker" is the ultimate podcast for life, health, and annuity agents and advisors looking to amplify their digital presence and grow their businesses. Join digital marketing expert Jo Barker as she shares the latest trends and best practices for success in the digital marketing world.

Each week, industry experts will share their real stories on the digital channels they used to grow business, offering actionable insights to help you boost sales, expand your reach, and build a powerful personal brand. Tune in and transform your online presence and digital marketing strategy with Jo and her expert guests. Don't miss a single episode – subscribe to our podcast and unlock your path to success!

The Follow-Through Factor with Jo Barker Jo Barker

    • Business
    • 5.0 • 1 Rating

“The Follow-Through Factor with Jo Barker" is the ultimate podcast for life, health, and annuity agents and advisors looking to amplify their digital presence and grow their businesses. Join digital marketing expert Jo Barker as she shares the latest trends and best practices for success in the digital marketing world.

Each week, industry experts will share their real stories on the digital channels they used to grow business, offering actionable insights to help you boost sales, expand your reach, and build a powerful personal brand. Tune in and transform your online presence and digital marketing strategy with Jo and her expert guests. Don't miss a single episode – subscribe to our podcast and unlock your path to success!

    The Art of Digital Content and Social Media Marketing - Interview with Jeff Maldonado

    The Art of Digital Content and Social Media Marketing - Interview with Jeff Maldonado

    In this episode, we are joined by social media content expert Jeff Maldonado. Learn about the different types of content, how to make engaging posts, and ways to track and analyze what works. We'll also share tips for overcoming common challenges and staying up-to-date on social media trends. Find out about AI-generated content and get personalized advice for managing your website and social media platforms. Plus, we'll discuss if press releases are still relevant for local agents.
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    • 31 min
    How to Amplify & Upgrade Your Social Media Presence - Interview with Kayleice Hooks

    How to Amplify & Upgrade Your Social Media Presence - Interview with Kayleice Hooks

    In this episode, we dive into the world of organic brand growth with our guest, YDL Organic Social Media Specialist Kayleice Hooks. Learn simple yet powerful strategies like managing Personal and Business Pages, adding a personal touch to Industry Posts, starting engaging Groups, encouraging interaction, and running effective "Likes" Campaigns. Subscribe now for easy tips to elevate your brand on social media!
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    • 29 min
    The 5 Fundamentals of Successful E-mail Marketing - Interview w/ Kendyl Crean

    The 5 Fundamentals of Successful E-mail Marketing - Interview w/ Kendyl Crean

    In this episode, we're joined by our YDL Email Marketing specialist, Kendyl Crean. We delve into the essentials of email marketing, covering crucial concepts like crafting compelling subject lines, creating valuable content, ensuring mobile-friendliness, segmenting your email list effectively, and optimizing your call-to-action strategies. You'll be able to take advantage of this insightful discussion on mastering the fundamentals of successful email marketing.
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    • 24 min
    The Importance of Building Your Personal Brand - Interview w/ Katie Sherwin

    The Importance of Building Your Personal Brand - Interview w/ Katie Sherwin

    In this episode, we emphasize the vital role of personal branding for agents and advisors. We're thrilled to be joined by Katie Sherwin, the brilliant mind behind Medicare Bob's brand, as she shares her inspiring journey and the strategies that catapulted their success. Learn from the experts, discover the strategies that can elevate your brand, and subscribe for more invaluable insights on how to build your own standout personal brand!"
    For More Information, Visit YourDigitalLab.com 
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    • 20 min
    The Advantages of Podcasting in the Digital Marketing Age

    The Advantages of Podcasting in the Digital Marketing Age

    Join us as we introduce you to the show and share the five key advantages of podcasting for agents and advisors in the life, health, and annuity space. Subscribe today and amplify your success!
    For More Information, Visit YourDigitalLab.com 
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    • 2 min

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