98 episodes

The Food Truck Scholar Podcast is where food, business, and stories collide. Each episode host and academic scholar Ariel D. Smith peels back the cultural, social, economic, and political layers of the food truck industry. From Food Network contestants and former bank executives to self-trained and formally trained chefs- The Food Truck Scholar Podcast introduces you to entrepreneurs from all walks life that are ready to feed your mind with tips to start your own food truck, stories that fill your heart, and tempting meal options to fill your stomach.

The Food Truck Scholar Ariel D. Smith

    • Arts
    • 4.8 • 53 Ratings

The Food Truck Scholar Podcast is where food, business, and stories collide. Each episode host and academic scholar Ariel D. Smith peels back the cultural, social, economic, and political layers of the food truck industry. From Food Network contestants and former bank executives to self-trained and formally trained chefs- The Food Truck Scholar Podcast introduces you to entrepreneurs from all walks life that are ready to feed your mind with tips to start your own food truck, stories that fill your heart, and tempting meal options to fill your stomach.

    Leap of Faith from Teacher to Food Trucker w/ Jerm Battles

    Leap of Faith from Teacher to Food Trucker w/ Jerm Battles

    Today’s episode features an entrepreneur that I met through clubhouse and has now got me ready to come to Florida to try these Henny wings and meet my little internet nephew in person. Jeremy “Jerm” Battles and his wife Kaydian Battles are the owners of RightOn Que BBQ in Tallahassee. And Jerm hopped on the mic to share with his journey from being a teacher to a food trucker and the giant leaps of faith and work that went into it.
    Over the past 5 years, I’ve  learned a lot about what makes a good food truck stand out among the rest. I took 8 of those key concepts and created a book where I could have curbside conversations with each of you about them. This book  is not only digestible and not designed to overwhelm you, but also propels you into action. You can purchase Before You Launch A Food Truck TODAY at TheFoodTruckScholar.com/shop in paperback and ebook format as well as on Amazon. 

    • 30 min
    Untitled Episode

    Untitled Episode

    Today, I wanted to share some of my thoughts around grants: where to find them, how to apply, and other tips I've learned along the way.
    This episode is only available to my Patreon members. I want to thank everyone for supporting my Patreon page! This helps me off load some of the work of producing The Food Truck Scholar that has now become overwhelming while also providing additional value for YOU.
    You can become a Patron member for as little as $10/month HERE


    Over the past 5 years, I’ve  learned a lot about what makes a good food truck stand out among the rest. I took 8 of those key concepts and created a book where I could have curbside conversations with each of you about them. This book  is not only digestible and not designed to overwhelm you, but also propels you into action. You can purchase Before You Launch A Food Truck TODAY at TheFoodTruckScholar.com/shop in paperback and ebook format as well as on Amazon. 

    • 3 min
    From Great Resignation to Big Launch w/ Share Cole of Sincere Saints

    From Great Resignation to Big Launch w/ Share Cole of Sincere Saints

    All of you are part of The Food Truck Scholar no matter if you’re a listener or guest, but I LOVE when listeners become guests! Shae Cole owner of Sincere Saints in Jacksonville, FL is someone that has listened to the show, went through the process of starting her food truck business at the height of the pandemic, and is continuing to flourish. Today’s episode covers her journey from the Great Resignation to the Big Launch and the steps in between. Plus, we talk about how she has used her food truck journey to create a space for other women in the industry

    Sincere Saints FB
    Sincere Saints IG
    Female Food Truckers FB Group

    Book Available!
    Looking for food truck books to read and starting to feel overwhelmed? Are you trying to find the right answers but realizing you haven’t asked the right questions to get those answers? That’s why I created Before You Launch A Food Truck: 8 Questions Every Aspiring Food Trucker Should Ask.

    For the past 5 years that I’ve been studying the food truck industry and being a diehard food truck customer, I’ve  learned a lot about what makes a good food truck stand out among the rest. I took 8 of those key concepts and created a book where I could have curbside conversations with each of you about them. What makes this book different is not only is it digestible and not designed overwhelm you, but it also propels you into action.

    You can purchase Before You Launch A Food Truck TODAY at TheFoodTruckScholar.com/shop in paperback and ebook format as well as on Amazon. For every copy purchased, I’m donating a copy to organizations committed to helping formerly incarcerated individuals re-enter society, particularly those interested in starting their own food business. So buy a copy today to help yourself and someone else get rollin and keep truckin!


    Over the past 5 years, I’ve  learned a lot about what makes a good food truck stand out among the rest. I took 8 of those key concepts and created a book where I could have curbside conversations with each of you about them. This book  is not only digestible and not designed to overwhelm you, but also propels you into action. You can purchase Before You Launch A Food Truck TODAY at TheFoodTruckScholar.com/shop in paperback and ebook format as well as on Amazon. 

    • 33 min
    Season 4 Premiere

    Season 4 Premiere

    I know, y'all been wondering where I've been. Well, I got plenty of updates for you!

    I'm a moderator for  the Food and Business Summit!
    Join sharp like-minded food truck and restaurant owners to develop an ecosystem for success through structure, stability, and security.
    With years of experience as a consultant and proven track record of success working with the TOP food trucks and restaurants in Los Angeles WFE Consulting wanted to create a space to share knowledge, experience, and resources with other restaurant and food truck owners across the nation and invited me as one of the moderators for this food truck tour.
    Thankful for the #FoodTruckTitans to be along on this journey to share their tips and tricks that have allowed their business to be recession proof! AllFlavorNoGrease, Billionaire Burger Boyz and Wut-A-Pickle
    This will be moderated by none other than Ariel D. Smith "The Food Truck Scholar"  and @thegreatglaspie of @coolassblackwoman. 
    With special guest marketing strategist @juntaedelane of @digitaldelane

    Register TODAY by going to www.foodandbusinesssummit.com and use the discount code FTS22 for 10% off General Admission and VIP tickets!

    Help Patrick Lanier Keep Truckin
     am fundraising for a past podcast guest and food truck owner Patrick Lanier . He is the owner of Lip Smackin Creations Food Medic in Nashville, TN. I first met Patrick in February 2019 when I visited Nashville to interview his friend Terry Key, and I immediately gravitated towards his story and decided to interview him as well. With his ambulance-turned-food truck, Patrick truly has been a first responder in his own way, serving others however he could. Now he needs his city to have his back.

    Covid has been difficult for many food trucks with event cancellations, labor shortages, supply chain shortages and inflations to name a few challenges. Patrick has found himself experiencing all of this, all while still trying to push forward to support his family with the food truck as his only means of support. Applying for federal relief has been difficult, stressful, and unsuccessful. Applying for funding in general has presented several challenges for many first time entrepreneurs. He has acquired a new truck that help him take his business further, but it will need to be compliant with new TN food truck regulations and he cannot afford to stay compliant without our help.
    I am asking the community (near and far) to support Patrick to help him keep truckin. He needs $12,000 to put towards the following: a new generator, suppression system, fees for 2 front
    Over the past 5 years, I’ve  learned a lot about what makes a good food truck stand out among the rest. I took 8 of those key concepts and created a book where I could have curbside conversations with each of you about them. This book  is not only digestible and not designed to overwhelm you, but also propels you into action. You can purchase Before You Launch A Food Truck TODAY at TheFoodTruckScholar.com/shop in paperback and ebook format as well as on Amazon. 

    • 50 min
    New Food Truck Bill Proposed in Georgia: Act NOW!!!!

    New Food Truck Bill Proposed in Georgia: Act NOW!!!!

    The Food Truck Association of Georgia is working on a bill to help all food truckers in the state. Call Governor Kemp's office TODAY at 404-656-1776. Share this 5 min episode to all you know. This is HUGE
    Over the past 5 years, I’ve  learned a lot about what makes a good food truck stand out among the rest. I took 8 of those key concepts and created a book where I could have curbside conversations with each of you about them. This book  is not only digestible and not designed to overwhelm you, but also propels you into action. You can purchase Before You Launch A Food Truck TODAY at TheFoodTruckScholar.com/shop in paperback and ebook format as well as on Amazon. 

    • 7 min
    Introducing Keep Truckin University

    Introducing Keep Truckin University

    Hey hey! Happy New Year! Did you miss me?

    Since 2019, I’ve been asked if I had courses to help food truck owners who were receiving great information from #TFTSPodcast. After studying, building relationships with and visiting over 500 food trucks across the country— I can now say YES!

    The Food Truck Scholar  is proud to present Keep Truckin University which will be the hub for live and self-paced courses.

    Our first live virtual course will cover menu creation. Food items are one of the largest expenses a food trucker can have, so it’s important to use then wisely to avoid food waste, profit loss, time mismanagement, and poor customer retention. I’ll cover how you can make a menu that’s #Lean&Mighty on MONDAY, Jan 31 @ 12pm EST.

    This live webinar is available for only $47. You get access to the webinar, handout, live Q&A, and more! Register TODAY
    Over the past 5 years, I’ve  learned a lot about what makes a good food truck stand out among the rest. I took 8 of those key concepts and created a book where I could have curbside conversations with each of you about them. This book  is not only digestible and not designed to overwhelm you, but also propels you into action. You can purchase Before You Launch A Food Truck TODAY at TheFoodTruckScholar.com/shop in paperback and ebook format as well as on Amazon. 

    • 4 min

Customer Reviews

4.8 out of 5
53 Ratings

53 Ratings

Workingman1906 ,

My resource for everything food truck related and beyond

I happened upon this podcast about a years ago and it has been a gem! I learned so much from being apart of this community. As a new food trailer owner, I was lost on many of the nuances of food trucking. This podcast has grown me as a food trucker and I’m well on my way to success. From the contacts I have made through this podcast, I had my best day ever and sold out!!! Thanks for what you do and keep up the amazing work!
Southern Roots Backyard BBQ

Produce Geek ,

The Produce Industry Podcast

Great podcast to learn about Food Trucks and how they are built, day to day, and what foods they serve. Great Job!!

mrmjdixon ,

An Absolutely Outstanding Podcast

Words can’t say enough about how helpful and resourceful the podcast is. I don’t remember how I found out about the Food Truck Scholar but I’m forever grateful. I am currently on my journey into the food truck world and without her podcast I wouldn’t be this far along. She put me in contact with @PopGoesTheWaffle who helped me get my food truck vendor drawings approved in Florida. Also her episode with @JackpotChicken help me save some money after I bought his book. All of the episodes are filled with knowledge and is worth the listen too. I look forward to hearing the podcast more than my favorite tv shows because it’s helping me and I am sure so many other people.

Absolutely DOPE and UNIQUE!!!

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