The Fractional C-Suite Retreat fractionalcsuiteretreat

In this insightful discussion, Damian shares his expert take from years of consulting in customer experience. Learn about the dramatic shift in customer values and why your previous value propositions might need a refresh. Discover how elevated expectations for care and deep, meaningful customer insights can revolutionize your approach and substantially boost retention and value.
 
Takeaways:
Shift in Customer Values: The pandemic has fundamentally changed customer priorities, making previous value propositions less relevant.
Elevated Expectations for Care: Customers now place a higher premium on care, impacting their expectations from businesses significantly.
Core Customer Needs: Identifying universal customer needs can streamline customer experience strategies and improve effectiveness across the board.
Deep Customer Insights: Businesses need to go beyond superficial data to uncover the deep insights that truly inform effective strategies.
Retention through Experience: Improving customer experience can lead to substantial increases in customer retention and lifetime value.
Externally-Focused Customer Strategies: Successful customer strategies start with external insights to accurately reflect customer needs.
Continuous Customer Engagement: Keeping a pulse on continuous shifts in customer preferences is crucial for maintaining alignment and satisfaction.
 
Quote of the Show:
"Customer lifetime value is one of the most valuable metrics an organization can use." - Damian Kernahan
 
Links
X: https://twitter.com/protopartners
LinkedIn https://www.linkedin.com/in/customer-experience-innovation/ 
Website: http://www.protopartners.com.au/
 
Ways to Tune In
Amazon Music - https://music.amazon.com/podcasts/9a0b6e7b-76d7-4909-ab01-e3082d6637e0/the-fractional-c-suite-retreat
Apple Podcast - https://podcasts.apple.com/us/podcast/the-fractional-c-suite-retreat/id1597847745
Spotify - https://open.spotify.com/show/5Z2uHcI4xXz92M9sODSoYL?si=a89b68adf7134964
Google Podcast - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZnJhY3Rpb25hbGNzdWl0ZXJldHJlYXQuY29tL2ZlZWQueG1s
YouTube: https://youtu.be/Y9t8Rq-nk64 
 
Fractional C-Suite Retreat is produced by Frost Media Group
Learn more at https://frostmediagroup.com

In this enlightening episode, fractional Chief Marketing Officer (CMO) Nikhil dives deep into the transformative role of AI in business, the challenges founders face in scaling their companies, and the unique advantages of fractional leadership. From leveraging AI while preserving authenticity to navigating the transition from founder to visionary leader, Nikhil shares invaluable insights and strategies for driving growth and embracing change.
 
Takeaways:
AI as a Human-Driven Tool: Emphasize the importance of using AI as a tool that enhances human creativity, rather than letting it drive the marketing strategies.
Authenticity in Content Creation: Highlight the need for authenticity in content creation, especially in how AI-generated content is perceived and optimized for specific platforms.
Importance of Contextual Relevance: Stress the significance of contextual relevance in the use of AI for creating content that resonates with the audience.
Navigating Founder Transitions: Discuss the challenges founders face as they transition from operational roles to visionary leadership, and the strategies to ease this process.
Quick Wins and Strategic Planning: The role of fractional CMOs in driving quick wins and strategic planning to demonstrate value and build trust quickly.
Experimentation and Data Analysis: The critical role of experimentation and data analysis in marketing, allowing businesses to test, learn, and adapt strategies rapidly.
The Value of Fractional Leadership: Insights into the unique advantages of fractional leadership, including bringing fresh perspectives and specialized expertise.
 
 
Quote of the Show:
"It's important to not let the technology drive you, but for us to drive that technology."- Nikhil Hunshikatti
 
Links
X:
LinkedIn: https://www.linkedin.com/in/nikhilhunshikatti/
Website: https://yorcmo.com/nikhil-hunshikatti
Book Link:
 
Ways to Tune In
Amazon Music - https://music.amazon.com/podcasts/9a0b6e7b-76d7-4909-ab01-e3082d6637e0/the-fractional-c-suite-retreat
Apple Podcast - https://podcasts.apple.com/us/podcast/the-fractional-c-suite-retreat/id1597847745
Spotify - https://open.spotify.com/show/5Z2uHcI4xXz92M9sODSoYL?si=a89b68adf7134964
Google Podcast - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZnJhY3Rpb25hbGNzdWl0ZXJldHJlYXQuY29tL2ZlZWQueG1s
YouTube
 
Fractional C-Suite Retreat is produced by Frost Media Group
Learn more at https://frostmediagroup.com/

In this episode, Joseph Frost dives into the fascinating journey of K9 Resorts, a luxury dog boarding and daycare franchise, with co-founder Jason Parker and Dave Blanchard, a seasoned fractional Chief Marketing Officer from Your CMO. They discuss the pivotal role of strategic marketing and the right team composition in scaling a business, especially in the post-pandemic era. Through insightful anecdotes and practical advice, listeners will gain valuable lessons on growth, marketing, and remote workforce integration.
 
Takeaways:
The Power of the Right Team: Understanding the importance of surrounding yourself with capable individuals for business growth and scalability.
Fractional CMO Impact: How a fractional Chief Marketing Officer brings strategic insights and catalyzes significant growth in your business.
Hybrid Workforce Opportunities: Embracing flexibility in the workforce can unlock talent and opportunities previously unseen.
Cultural Collaboration: The crucial role of in-person interaction in establishing company culture and effectively integrating new team members.
Strategic Marketing for Franchises: Highlighting the necessity of detailed planning and strategic marketing for the success and profitability of franchisees.
Accelerating Profitability: How digital marketing strategies and pre-opening sales initiatives can significantly shorten the path to profitability for new locations.
Grassroots Marketing: The importance of local community engagement and grassroots efforts for franchisees to ensure success.
Brand Messaging and Rebranding: The impact of rebranding and clarifying brand messaging to resonate with customer values and expectations.
 
Quote of the Show:
"The transition to a more digital and remote marketing strategy isn't just a trend; it's a necessary evolution to stay relevant and effective in today's market." -Jason Parker
 
Links
X:
LinkedIn: https://www.linkedin.com/in/jason-parker-33121520/
Website: http://www.k9resorts.com/
Book Link:
 
Ways to Tune In
Amazon Music - https://music.amazon.com/podcasts/9a0b6e7b-76d7-4909-ab01-e3082d6637e0/the-fractional-c-suite-retreat
Apple Podcast - https://podcasts.apple.com/us/podcast/the-fractional-c-suite-retreat/id1597847745
Spotify - https://open.spotify.com/show/5Z2uHcI4xXz92M9sODSoYL?si=a89b68adf7134964
Google Podcast - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZnJhY3Rpb25hbGNzdWl0ZXJldHJlYXQuY29tL2ZlZWQueG1s
YouTube
 
Fractional C-Suite Retreat is produced by Frost Media Group
Learn more at https://frostmediagroup.com/

In this insightful episode, Joseph Frost sits down with Kim Jackson, a seasoned leader in capital markets and marketing, and a champion for female entrepreneurship. Kim shares her invaluable insights on integrating AI into marketing strategies, forming cross-functional teams for innovation, and the importance of messaging in the age of AI. Dive into a conversation full of actionable advice for C-suite leaders looking to leverage AI for business success.
 
Takeaways:
Strategic AI Integration: AI must be integrated thoughtfully across business operations, requiring leadership beyond the IT department to truly drive innovation and efficiency.
Building Diverse Teams: The success of AI projects hinges on forming diverse, cross-functional teams that bring together various business functions and perspectives.
The Importance of Messaging: Effective communication about AI's role and goals is crucial in overcoming resistance and fostering an environment of acceptance and enthusiasm.
AI and Job Transformation: AI is set to reshape the workforce, not by eliminating jobs but by creating new opportunities and requiring new skills.
Content Strategy in the AI Era: Quality of content should prevail over quantity, with AI serving as a tool to enhance creativity and relevance rather than dilute it with volume.
Ethical AI Use: Ethical considerations must be front and center in AI deployment, ensuring that technology serves humanity's best interests.
Leveraging AI for Competitive Advantage: Organizations that embrace AI thoughtfully and strategically can significantly outpace competitors, making AI competency a critical strategic asset.
 
Quote of the Show:
"The future of work with AI isn't about displacement but transformation. It's an opportunity to evolve our roles and create value in new, unforeseen ways." – Kim Jackson
 
Links
X:
LinkedIn: https://www.linkedin.com/in/kimleejackson/
Website: 
Book Link:
 
Ways to Tune In
Amazon Music - https://music.amazon.com/podcasts/9a0b6e7b-76d7-4909-ab01-e3082d6637e0/the-fractional-c-suite-retreat
Apple Podcast - https://podcasts.apple.com/us/podcast/the-fractional-c-suite-retreat/id1597847745
Spotify - https://open.spotify.com/show/5Z2uHcI4xXz92M9sODSoYL?si=a89b68adf7134964
Google Podcast - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZnJhY3Rpb25hbGNzdWl0ZXJldHJlYXQuY29tL2ZlZWQueG1s
Stitcher - https://www.stitcher.com/podcast/agencies-that-build/the-fractional-csuite-retreat
YouTube
 
Fractional C-Suite Retreat is produced by Frost Media Group
Learn more at https://frostmediagroup.com/

In this insightful episode, we delve into the evolving landscape of business strategy, with a focus on the integration of AI, the importance of fractional leadership, and the challenges and opportunities of managing remote teams. Guest speaker John Lund, an expert in business strategy and coaching, shares valuable insights and practical tips for C-suite executives and small to medium-sized business owners looking to navigate the changing business environment.
 
Takeaways:
Understanding New Leaders' Challenges: Post-COVID, upcoming leaders lack casual mentoring experiences, impacting their ability to manage and understand the company as a whole.
Intentional Connections and Cross-Department Learning: Encourage inter-departmental involvement in meetings and processes for broader learning and better decision-making.
Effective Time Management in Meetings: Implement unconventional meeting times and extended casual pre-meeting durations to foster interaction and rapport.
Clarifying 'What Winning Looks Like': Ensuring every team member understands their role and success metrics simplifies management and aligns efforts with company goals.
Adopting OKRs for Goal Setting: Objectives and Key Results, coupled with collaborative projects, provide a clear and effective framework for goal setting and achievement.
Leveraging AI for Efficiency: AI tools like ChatGPT can revolutionize processes, from analyzing contracts to setting goals, boosting efficiency and quality.
Importance of Fractional Leadership: For many SMBs, fractional executives offer the right balance of expertise and flexibility, driving growth without overcommitting resources.
Embracing Remote Work and Outsourcing: Modern businesses must leverage remote work, outsourcing, and AI to stay competitive and adapt to the new work landscape.
 
Quote of the Show:
"The key to effective management in a virtual environment is clear communication, understanding what winning looks like, and involving team members in process creation." - John Lund
Links
LinkedIn: https://www.linkedin.com/in/johnlund1/
Website:  http://www.coach.win/ 
Ways to Tune In
Amazon Music - https://music.amazon.com/podcasts/9a0b6e7b-76d7-4909-ab01-e3082d6637e0/the-fractional-c-suite-retreat
Apple Podcast - https://podcasts.apple.com/us/podcast/the-fractional-c-suite-retreat/id1597847745
Spotify - https://open.spotify.com/show/5Z2uHcI4xXz92M9sODSoYL?si=a89b68adf7134964
Google Podcast - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZnJhY3Rpb25hbGNzdWl0ZXJldHJlYXQuY29tL2ZlZWQueG1s
YouTube -
 
Fractional C-Suite Retreat is produced by Frost Media Group
Learn more at https://frostmediagroup.com

In this insightful episode, Maura Kautsky, President of Sales Xceleration, joins Joseph Frost to discuss the evolving roles of sales and marketing in the C-suite. Maura Kautsky emphasizes the need for clarity in roles, the power of fractional leadership, and the integration of AI in sales and marketing strategies.
 
Takeaways:
C-suite Time Management: C-suite leaders should focus more on their core responsibilities and less on peripheral meetings and tasks.
Fractional Leadership Benefits: Fractional sales or marketing leaders can provide specialized, part-time leadership, particularly useful for growing companies.
Importance of Role Clarity: Clear role definitions in an organization prevent overlap and inefficiency.
AI in Business: AI should enhance, not replace, human expertise, particularly in sales and marketing.
Adapting to Technology: Companies must stay informed about technological advancements and integrate them appropriately into their strategies.
The Need for a Sales Playbook: Documentation of sales strategies and processes is crucial for consistency and success.
Founder's Dilemma in Sales: Founders should delegate sales roles to qualified sales leaders to focus on business growth.
Empowering Teams: Leaders should empower their teams to manage their time effectively and focus on their primary responsibilities.
 
Quote of the Show:
"Leadership is not just about leading; it's about listening and adapting to the needs of your team and the market." - Maura Kautsky
 
Links
X: https://twitter.com/SalesXcel
LinkedIn: https://www.linkedin.com/in/maurakautsky/
Website:  https://salesxceleration.com/
Ways to Tune In
Amazon Music - https://music.amazon.com/podcasts/9a0b6e7b-76d7-4909-ab01-e3082d6637e0/the-fractional-c-suite-retreat
Apple Podcast - https://podcasts.apple.com/us/podcast/the-fractional-c-suite-retreat/id1597847745
Spotify - https://open.spotify.com/show/5Z2uHcI4xXz92M9sODSoYL?si=a89b68adf7134964
Google Podcast - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZnJhY3Rpb25hbGNzdWl0ZXJldHJlYXQuY29tL2ZlZWQueG1s
Stitcher - https://www.stitcher.com/podcast/agencies-that-build/the-fractional-csuite-retreat
YouTube - https://www.youtube.com/watch?v=Hn1hpwguS-Y
 
Fractional C-Suite Retreat is produced by Frost Media Group
Learn more at https://frostmediagroup.com