The Franchise Manual Podcast is about all things "Franchise" and the people that make it look easy.
Marketing to Prospective Franchisees
Jackie Hoegger talks with us today about how to market to prospective franchisees. This conversation spans topics such as website design, digital marketing, even down to how you treat your existing franchisees. This is our first episode on the topic of marketing and we came out of the chute with a GREAT one.
The Franchise Operating Manual
What franchisors should know about their franchise operating manual.
Site Selection, Real Estate, and Build-Out
My Podner in this episode is Brendan Charles and he’s going to talk with us today about what franchisors should be teaching their franchisees about site selection, real estate negotiations, and build-out. Bad decisions in these areas can be detrimental to the success of the location.
Creating Customer Loyalty
My Podner duo in this episode is Andy Erskine and Bob Gappa of Management 2000, and they’re going to talk with us today about the importance of customer loyalty, what drives it, and how to manage it.
Generating Franchisee Leads
Red Boswell talks with us today about how to generate franchisee leads. This is one of the hottest topics with franchisors. This discussion will benefit both new and seasoned franchisors.
My Podner in this episode is Rob Vinson and he’s going to talk with us today about Franchising 101 – Where to start when you backed into franchising by accident, and don’t know where to go.
I found this podcast on the Franman website and think this has to be one of the most educational podcasts I’ve ever heard. For anyone considering franchising, this podcast is a must! As a new franchisor, this is information that I’d pay top dollar for.
I've listened to all of these podcasts and I'm working my way through them a second time. I'm in the process of starting a new franchise and I want to set it up right the first time so I thought it would be useful to learn about the manuals. Little did I know that this podcast would teach me more about the entire industry than every other podcast I've listed to so far! Thank you Kit for producing this podcast, it is fun AND informative.
Thanks Kit, very informative