48 episodes

Are you looking for ways to predictably scale your franchise’s marketing? Are you struggling with finding a sustainable way to generate profitable leads for your franchise?Join franchise marketing expert, Jordan Choo, who runs Kogneta, a franchise marketing agency, as he talks with franchise leaders and learns how they've managed to scale their franchise to success.

The Franchise Marketing Podcast Jordan Choo

    • Business
    • 5.0 • 1 Rating

Are you looking for ways to predictably scale your franchise’s marketing? Are you struggling with finding a sustainable way to generate profitable leads for your franchise?Join franchise marketing expert, Jordan Choo, who runs Kogneta, a franchise marketing agency, as he talks with franchise leaders and learns how they've managed to scale their franchise to success.

    How to Encode Innovation in Your Franchise’s DNA

    How to Encode Innovation in Your Franchise’s DNA

    Join Jordan Choo with his guest Sarah Cressall as they talk about managing new ideas and encoding them into your franchise. Sarah believes creative activities inspire imagination, nurture potential and create positive well-being. Hence, in 2002, she established The Creation Station, providing creative classes, parties, and event entertainment for over 16,000 children and adults each week. If you are looking for innovative ways to attract, engage or retain customers, feel free to get in touch with Sarah Cressall.
    In this episode, you’ll learn:
    What inspired Sarah to start The Creation Station and get into franchising.The value of networking and responsiveness when starting and maintaining a franchise.As a franchisor, why feedback from customers is just as important as feedback from franchisees.How to manage ideas from all ends, whether customer, employee, franchisee, or franchisor.The importance of knowing your purpose in franchising, besides making money.And much more!

    • 27 min
    How to Create Community Partnerships to Grow Your Franchise

    How to Create Community Partnerships to Grow Your Franchise

    Join Jordan Choo with his guest Danny Park as they talk about how creating community partnerships can grow your franchise. Danny Park is the CEO and co-founder of RoboThink, which provides a step-by-step learning approach where students progress at a comfortable pace while developing self-confidence. Meanwhile, their staff of engineers and teachers constantly update the curriculum with new innovative ways to make learning about STEM easier and more fun. Today, RoboThink is a leading STEM, coding, robotics, and engineering program nurturing geniuses across eleven countries to thousands of students each day!


    In this episode, you’ll learn:
    What made Danny choose the franchising model for RoboThink.How to ensure the quality of your master franchisees in an international space.The importance of learning about franchising regulations in different countries.Why providing flexibility in a franchise is essential in the global market.What marketing campaigns work best for international franchising.And much more!

    • 25 min
    How Unscalable Marketing Helped a Franchise Scale

    How Unscalable Marketing Helped a Franchise Scale

    Join Jordan Choo with his guest Vishal Bhasin, as they talk about how unscalable marketing can help scale a franchise. Vishal is the co-founder of Wize Computing Academy, a company that provides project-based learning with projects specific to students’ age and expertise. The company meticulously designed its projects to be fun while following K-12 Computer Science standards. At Wize Computing Academy, they prepare their students to be the innovators, educators, leaders, and learners of the 21st century!


    In this episode, you’ll learn:
    How Vishal got into franchising while coming from a technology background.The value of self-expression and intrapersonal skills in learning and development.The cycle of finding the right franchisee or franchise partner.Why business schools should teach franchising and the best practices around it.How building long-term business relationships aid in the growth of a franchise.And much more!

    • 26 min
    How Home Service Franchises Can Go From Zero to Hero

    How Home Service Franchises Can Go From Zero to Hero

    Join Jordan Choo and his guest Scott Abbott as they talk about how home services can grow from zero to hero through lead generation. Scott is the CEO of ProNexis, a company that provides lead generation, lead handling, and lead management services leveraging technology developed over the last decade. In 2015, the company received recognition as one of the emerging elite in Utah. Today, ProNexis provides its services to some of the most trusted brands in America!


    In this episode, you’ll learn:
    How Scott got into the franchising and lead generation business.Why lead management services are essential in franchises’ growth.The value of customer service as a representation of your brand.How appointment setting can lead to more franchise development.The symbiotic relationship between lead generation services and franchisees.And much more!

    • 28 min
    How to Launch Your Franchise During a Pandemic

    How to Launch Your Franchise During a Pandemic

    Join Jordan Choo and his guest Calvin McNeely as they talk about billboard marketing, learning how to work with consultants, boosting the businesses of smaller communities, franchising during a pandemic, and so much more. In this episode, Calvin also explains his business, Runningboards Marketing, and their two-hour block system of advertising. For Calvin, if there’s one thing that an entrepreneur must hold in mind to help the business push through hurdles, it’s clarity with the business’ purpose. Knowing clear and sound that you’re doing something good for your stakeholders, can provide you and your business the drive to achieve, sustain, and cement its place in the game.
    In this episode you will learn:
    Coming up with DAV®, a digital mobile billboard.Short-term contracts on repeat – subscription advertising.“We’re going to be the leader; we’ll set the pace first!”What drives us every single day…On what helps the business push through barriers.

    • 30 min
    How to Leverage Your Network to Experience Meteoric Franchise Growth

    How to Leverage Your Network to Experience Meteoric Franchise Growth

    Join Jordan Choo, the host of The Franchise Marketing Podcast, with his guest Tanner Harris, as they talk about leveraging your network to experience meteoric franchise growth. Tanner is the president and managing member of Blue Nose Aerial Imaging, a veteran-owned aerial photography company that utilizes unmanned aerial systems to provide quick, affordable, and creative imaging solutions.


    In this episode, you’ll learn:
    Do it the right way.Continuing to add value.Why standardization and certification is critical.Know your franchisee.Develop an expert team.Leverage your network.Stick with what you know.Let other people help out.And much more!

    • 25 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

Dannanelli ,

Love this podcast!

This is great to listen to. I enjoy the marketing topics discussed and the interviews. Nice job!

Top Podcasts In Business