The Freedthinker Marcus J Freed

Welcome to the The Freedthinker, a marketing podcast hosted by Marcus J Freed. It's where we talk to business owners and thought leaders, looking at cutting-edge marketing techniques, what’s working in today’s business climate, how to market on a shoestring, and essential skills to get heard above the noise of the competition.
 
Freedthinking is a marketing agency based in Los Angeles and London, and can be found at www.freedthinking.com. We help companies get seen & heard by potential customers. Our approach is do *whatever it takes* to market your business - using both traditional and cutting-edge techniques - websites, promo videos, blogs, podcasts, social media-management, digital advertising - and of course harnessing the power of AI as it continues to evolve.

***

FREEDTHINKING MARKETING SERVICES
Promo Videos: https://www.freedthinking.com/promotional-videos
Digital Ads: https://www.freedthinking.com/digital-ads
Websites, Copywriting & Consulting: https://www.freedthinking.com/growth-marketing

THE FREEDTHINKER PODCAST ON OTHER PLATFORMS
APPLE PODCASTS: https://podcasts.apple.com/us/podcast/the-freedthinker/id1705696941
SPOTIFY: https://open.spotify.com/show/1JvB8dynCJmeagNjQ3T0VO?si=d5e640fb531f4515
RSS: https://feeds.buzzsprout.com/2237966.rss
AMAZON/AUDIBLE: https://shorturl.at/cAJPY
INSTAGRAM: https://www.instagram.com/freedthinking
FACEBOOK: https://www.facebook.com/freedthinkingconsulting

***

TODAY'S GUEST: HANNAH FELDMAN
Hannah Feldman is co-founder of Kidadl, the global online platform for parents looking to discover the best resources to educate and entertain their children. The business is scaling rapidly and serves an audience of millions of parents worldwide.

Prior to founding Kidadl Hannah worked across law, finance and media. She was a corporate solicitor at Linklaters, before embarking on a banking role at UBS. Hannah worked as a Director at PE firm Hamilton Bradshaw alongside the former “dragon’s den” tycoon James Caan. She is a mum to 3 energetic children and lives with her husband and family in North London.

During the podcast we discussed various things, including:

- How the Kidadl team saw an opportunity during Covid.
- Why they pivoted their business model to make it more relevant to parents and serve many more people.
- How content marketing has proved to be an incredibly successful technique to grow the business.
- Identifying the pain point you are solving in business.
- The deep satisfaction of helping families as a result of what Kidadl offers - and solving real problems in real life.
- Knowing that you can quit your job and start a successful business: you don’t have to be restricted to the 9 to 5.
- Feel the fear and do it anyway!

HANNAH'S LINKS:
https://www.facebook.com/kidadl
Kidadl
https://www.youtube.com/channel/UCcRgoNJXnm1n9I7mB0lm9rw 
https://www.pinterest.co.uk/Kidadl 
https://twitter.com/kidadlofficial 
www.Kidadl.com
Freedthinking is a growth marketing agency based in Los Angeles. Discover more at www.freedthinking.com.

Instagram: @freedthinking and @marcusjfreed

Welcome to the first episode of The Freedthinker, a marketing podcast where we talk to business owners and thought leaders, looking at cutting-edge marketing techniques, what’s working in today’s business climate, how to market on a shoestring, and essential skills to get heard above the noise of the competition. Freedthinking is a marketing agency based in Los Angeles and London, and can be found at www.freedthinking.com 

APPLE PODCASTS: https://podcasts.apple.com/us/podcast/the-freedthinker/id1705696941
SPOTIFY: https://open.spotify.com/show/1JvB8dynCJmeagNjQ3T0VO?si=d5e640fb531f4515
RSS: https://feeds.buzzsprout.com/2237966.rss

We are delighted to welcome today’s guest! Our first episode is a special episode. We originally filmed the series in Summer 2024 and were planning to launch in October 2024, but everything was put on pause after the October 7th pogrom massacre in Israel - all of our efforts went into “war footing”, supporting family and friends in Israel. Freedthinking projects turned towards community support, and the podcast launch was delayed.

As such, this new first episode was filmed in January 2024, where we speak with Israeli-American entrepreneur Leron Kornreich, where we discussed:

How are marketing techniques being used by Israel?
What marketing lessons can be learned?
How can we apply these principles to small businesses?

ABOUT LERON:
Leron Kornreich is the founder of Si14 Global Communications - a global PR agency specializing in high tech. The agency has launched about 100 tech startups and expanded the brand recognition of numerous established companies. Before establishing Si14 Global Communications, Leron spent 10 years as a television news reporter and producer covering breaking news in NY, NJ and Connecticut. She has also written articles for prestigious publications, including Time magazine, The Washington Post, The Star Ledger and Fast Company.


Many of the agency's clients are Israeli tech firms so Leron has a very good sense of how the current situation is impacting Israeli tech and, as a former reporter, she has insights into the way the media is covering the war.

Discover more about Leron: https://www.si14global.com/our-team
Freedthinking is a growth marketing agency based in Los Angeles. Discover more at www.freedthinking.com.

Instagram: @freedthinking and @marcusjfreed

Here is Trailer #2 of the Freedthinker marketing podcast. We filmed most episodes last summer and I was all set to launch it in the second week of October…but after October 7th, I put everything on hold as our top focus was Israel. The big question became; how to respond appropriately, and how to do it in a way that is relevant to the @freedthinking podcast? All will be revealed in the first episode, #comingsoon!

#Freedthinking #MarketingMonday #marketingpodcast #marketingdigital #marketing #marketingtips #digitalmarketing #marketingagency #businessmarketing #marketingstrategy #marketingstrategies #marketinglondon #marketinglosangeles #marketingconsultant #marketingcontent #marketingconsulting #smallbusiness #business #sme #businessgrowth #businessgrowthstrategy #businessgrowthtips



Freedthinking is a growth marketing agency based in Los Angeles. Discover more at www.freedthinking.com.

Instagram: @freedthinking and @marcusjfreed

Welcome to the Freedthinker! This is Trailer #1. Brought to you by www.Freedthinking.com, a cutting-edge growth marketing agency based in the US & UK.

The Freedthinker is a podcast where we talk to business owners and thought leaders, looking at cutting-edge marketing techniques, what’s working in today’s business climate, how to market on a shoestring, and essential skills to get heard above the noise of the competition.

Your host is Marcus J Freed.

Follow the show on Instagram @freedthinking, and Marcus on @marcusjfreed


Freedthinking is a growth marketing agency based in Los Angeles. Discover more at www.freedthinking.com.

Instagram: @freedthinking and @marcusjfreed