The FTC Seeks Comments and Signals Changes to Come in New Rulemaking on Earnings Claims Kelley Drye Ad Law Access Podcast
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- Business
Hosted by Simone Roach
the FTC released an Advanced Notice of Proposed Rulemaking (ANPR) on earnings claims as it embarked on a mission to adopt a rule that would give the FTC, in its own words, “an important new tool to return money to consumers injured by deceptive income claims, and to hold bad actors accountable with civil penalties.” Importantly, the ANPR also suggests that the rule could do more than just change the FTC’s enforcement tools and also seek to substantively change the standard that has long been applied in analyzing earnings and lifestyle claims. Interested parties will have 60 days from publication in the Federal Register to submit comments and respond to the FTC’s questions and requests for evidence.
Blog Post - https://www.adlawaccess.com/2022/02/articles/the-ftc-seeks-comments-and-signals-changes-to-come-in-new-rulemaking-on-earnings-claims/
Contact
John E. Villafranco
jvillafranco@kelleydrye.com
(202) 342-8423
Bio - www.kelleydrye.com/Our-People/John-E-Villafranco
Donnelly L. McDowell
dmcdowell@kelleydrye.com
(202) 342-8645
Bio - www.kelleydrye.com/Our-People/Donnelly-L-McDowell
Subscribe to the Ad Law Access blog - https://www.adlawaccess.com/subscribe/
Subscribe to the Ad Law News Newsletter - https://www.kelleydrye.com/News-Events/Publications/Newsletters/Ad-Law-News-and-Views?dlg=1
Produced by Jeff Scurry
Hosted by Simone Roach
the FTC released an Advanced Notice of Proposed Rulemaking (ANPR) on earnings claims as it embarked on a mission to adopt a rule that would give the FTC, in its own words, “an important new tool to return money to consumers injured by deceptive income claims, and to hold bad actors accountable with civil penalties.” Importantly, the ANPR also suggests that the rule could do more than just change the FTC’s enforcement tools and also seek to substantively change the standard that has long been applied in analyzing earnings and lifestyle claims. Interested parties will have 60 days from publication in the Federal Register to submit comments and respond to the FTC’s questions and requests for evidence.
Blog Post - https://www.adlawaccess.com/2022/02/articles/the-ftc-seeks-comments-and-signals-changes-to-come-in-new-rulemaking-on-earnings-claims/
Contact
John E. Villafranco
jvillafranco@kelleydrye.com
(202) 342-8423
Bio - www.kelleydrye.com/Our-People/John-E-Villafranco
Donnelly L. McDowell
dmcdowell@kelleydrye.com
(202) 342-8645
Bio - www.kelleydrye.com/Our-People/Donnelly-L-McDowell
Subscribe to the Ad Law Access blog - https://www.adlawaccess.com/subscribe/
Subscribe to the Ad Law News Newsletter - https://www.kelleydrye.com/News-Events/Publications/Newsletters/Ad-Law-News-and-Views?dlg=1
Produced by Jeff Scurry
4 min