165 episodes
The Fuel Podcast Keith Smith
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- Business
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5.0 • 6 Ratings
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Welcome to The Fuel Podcast, your ultimate guide to understanding the captivating world of creative marketing and how agencies manage to drive growth. Hosted by Keith Smith, a seasoned creative agency new business leader, this podcast aims to unravel the mysteries behind the success of creative agencies worldwide. From crafting memorable brands to forming efficient teams and attracting clients, we dive deep into the art of creative marketing.
We explore the essence of creativity in the realm of marketing. How do creative agencies spark innovative ideas that captivate audiences? We delve into the environment that allows wild and imaginative creative directors to summon their muses and generate ideas that stand the test of time. Keywords: creativity, innovation, marketing ideas, imaginative, creative directors.
What makes a brand unforgettable? We examine the power of a single great idea and its potential to leave a lasting impact. We dissect the elements that contribute to the memorability of brands, exploring taglines, jingles, and social media campaigns that become cultural phenomena. Keywords: memorable brands, impactful ideas, taglines, jingles, cultural phenomena.
Behind every successful creative agency lies a cohesive team. We delve into the dynamics of how diverse talents and skills come together to form an efficient unit. We uncover the secrets of team collaboration, communication, and synergy that drive creative agencies forward. Keywords: team dynamics, efficient collaboration, diverse talents, communication.
Clients are the lifeblood of any agency. What attracts clients to creative agencies and how can agencies can foster lasting relationships? We explore the art of effective client acquisition, networking, and showcasing a unique value proposition that resonates with clients. Keywords: attracting clients, client acquisition, relationship building, value proposition.
The creative marketing landscape has evolved over the decades. We draw parallels between the golden era of the 1970s, 80s, and 90s and today's digital age. How has the process of creativity, client engagement, and marketing changed? We reflect on the past and glimpse into the future. Keywords: evolving landscape, creative marketing, digital age, past vs. present.
Join us as we interview legendary figures from the advertising world on both sides of the Atlantic Ocean. These industry pioneers share their insights, experiences, and perspectives on the evolution of creative marketing. We tap into their wisdom to uncover the timeless principles of successful agencies. Keywords: industry pioneers, advertising legends, insights, experiences, creative marketing.
Our journey takes a deeper dive into pressing industry topics. From Diversity & Equality and Inclusion to Greenwashing, Corporate and Social Responsibility, Remote and Flexible Working, and the impact of Artificial Intelligence, we explore the critical issues that shape the future of creative marketing. Keywords: Diversity & Equality, Greenwashing, Corporate Responsibility, Remote Working, Artificial Intelligence.
The Fuel Podcast is your passport to a world of creativity, growth, and innovation in the realm of creative marketing. Join us as we uncover the secrets behind the success of creative agencies, one episode at a time. Whether you're an industry professional, marketer, or simply curious about the world of advertising, this podcast promises insights, inspiration, and a deeper understanding of the art of creative marketing. Tune in, learn, and fuel your passion for creativity.
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Linking-In with Keith & Natasha: Agency Names
What's in a name? Does your agency's name influence its destiny? How important is getting your business's name right? It could mean all the difference between winning and losing.
Keith and Natasha pour a coffee and muse this proposition with the help of Laura Bent, a co-Director at creative agency CITE, who relates her own personal experience of trying to transition from one agency into another, after an acquisition.
Our two intrepid heroes discuss this theme and contrast it against amusing evidence and illustrations, as well as supply their own personal important news headlines, updates and bon mots. - All in less that 20 minutes!
Learn more about your ad choices. Visit megaphone.fm/adchoices -
The Howard Gossage Show
Howard Gossage - often dubbed the "Socrates of San Francisco," revolutionised advertising in the 1950s and 60s with his unconventional and humanistic approach. So it took two equally unconventional and humanistic creatives - Steve Harrsion and Dave Dye, to write - no, craft - a book documenting some of the most captivating and exemplary pieces of Gossage's short but prolific career, producing a form of advertising so ahead of its time that we're only now catching up with it.
The problem is, that, like the man in the river surrounded by crocodiles, we’ve forgotten that the original objective was to get to the other side.
We’ve forgotten the point of advertising - and that is to entertain.
Gossage was a born showman and it lived and breathed in his work, which is what makes it sadly unique.
If you’ve never been Gossaged before, I suggest you start here. If you have, then I hope you’ll appreciate this podcast and an opportunity to reminisce on a lost period of advertising that we still have a chance to reclaim and make advertising great again.
Thank you to Steve Harrison and Dave Dye for a memorable podcast. If it sounds a bit jumpy, I apologise and hope that it doesn’t spoil your listening enjoyment. We had to record it in two goes and splice the best bits together because of a technical SNAFU.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Linking-In with Keith & Natasha: The Sweet Spot
How much your agency charges for its work is critical to success.
Or is it?
What is creativity worth? How long does it take?
Keith & Natasha - two new business experts sit down over a coffee to discuss the issue and how it impacts agency life.
We also interview David Meikle, author of 'Tuning Up' and 'How to Buy a Gorilla' on the value of creative ideas to clients.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Mark Denton: The New Boy
We need a hero. We need someone Pleasingly Reserved and Artfully Modest.
Mark Denton is a creative veteran of some 40 years. He’s directed over 500 commercials. He’s one of the most awarded creatives in the world
Yet he still regards himself as the new boy.
An hour of entertainment, delivered in Mark's inimitable style:
Ageism, the best old TV adverts, Stingo, a tribute to Brian Griffin, AI Photography, Magic Markers, how creative used to be done, making your own clothes, making the creative genesis, the SKIP button, the advertising industry's biggest star, the ultimate umbrella campaign and Cobra Kai & Eagle Fang.
Living at St Luke's, Mark is available for your next campaign.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Keith Smith: The Return On Influence
Influencer marketing is a form of marketing as old as commerce itself, but in recent times, where there's so many messages being blasted at us and lies dressed up as facts, the medium has taken on a new level of credence.
We trust influencers more and more these days, and it's fast becoming THE weapon of choice for so many CMOs.
It's not just the high-profile consumer icons we all know - it's happening at b2b and micro levels too.
We're all under the influence! But why? How can they reach the parts that other forms of marketing cannot reach?
In this 15-minute podlet I sit down with my go-to fact man Victor Houghton to uncover the intelligence of influencer marketing.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Linking-In with Keith & Natasha: Lazy Selling
"Stand and Deliver!" is not a recommended sales technique we've ever heard of, so why are behemoths like Apple, Google, Twitter and Facebook all doing it?
Keith & Natasha dissect the right and wrong way to generate new business and create loyalty.
In less than 20 minutes!
Learn more about your ad choices. Visit megaphone.fm/adchoices
Customer Reviews
Fuel Indeed
I listen to Keith while running before starting work. It really gets me supercharged before work and excited to break open some new creative moments in this era of AI.
If you’re working on sales this is a show for you!
It’s tough to run a business with no money. Sales are essential to running things and The Fuel Podcast delivers! I love the interviews and cross industry insights into how to sell more effectively.
If you’re working on sales this is a show for you!
Not just for salespeople
While this podcast will help salespeople become more effective, it’s not just for people who have sales in their title. I’m of the opinion that regardless of your role in your organization, you are part of the sales process. A great listen.