The Full Inbox Peyton Fox

Today's episode is all about leveraging email marketing for a specific niche: restaurants. Restaurants are an untapped marketplace ripe for email marketing returns.

Episode Highlights:


Email & SMS Marketing for Restaurants: Learn how restaurants can use email and SMS marketing to boost customer loyalty and return visits.
Real-World Insights: Peyton shares insights from recent conversations with restaurant owners and highlights the growing trend of restaurants embracing email and SMS marketing.
Customer Retention Strategies: Discover strategies for keeping customers engaged and informed about menu updates, special offers, and events through email and SMS.
Loyalty Programs Integration: Understand how apps like Punchh can integrate with email marketing tools like Klaviyo to enhance loyalty programs and automate reminders.
Holiday Promotions: Tips on using email and SMS for holiday reservations and promotions to fill your restaurant's bookings.
Cross-Selling Opportunities: Explore the potential of cross-selling between your brick-and-mortar restaurant and your e-commerce presence.



Klaviyo Case-Study: https://www.klaviyo.com/customers/case-studies/legal-sea-foods



For more insights and personalized advice, visit ⁠⁠⁠Spark Bridge Digital⁠⁠⁠, and reach out to Peyton at ⁠⁠⁠peytonfox@sparkbridgedigital.com⁠⁠⁠ for any feedback.

I'm excited to feature my very first guest on the Podcast, Gabriella Rezex! In this episode, she and I break down our go-to approaches to building email calendars for the brands we work with. Is it focusing on brand pillars, fitting in a holiday send, or just throwing email spaghetti at the wall?! Listen in and learn on this week's epsiode!



Guest Details:

Gabriella Rezex - gabriella@grezex.com



For more insights and personalized advice, visit ⁠⁠Spark Bridge Digital⁠⁠, the home of email marketing mastery, and reach out to Peyton at ⁠⁠peytonfox@sparkbridgedigital.com⁠⁠ for any feedback.

Today, Peyton dives into the top five tactics that have proven effective across various industries for boosting email list growth.



Whether you are just building your list or need to breath some life into it, follow along and learn!



For more insights and personalized advice, visit ⁠⁠Spark Bridge Digital⁠⁠, the home of email marketing mastery, and reach out to Peyton at ⁠⁠peytonfox@sparkbridgedigital.com⁠⁠ for any feedback.

In this episode, Peyton breaks down the anatomy of a high-converting welcome series. From leveraging your initial offer to strategically spacing your follow-up emails, she covers everything you need to create a compelling email journey for your subscribers. By addressing common pitfalls and emphasizing innovative content strategies, Peyton shows you how to optimize every message to resonate with new subscribers.



Expect practical insights on customizing your email count based on product type and price point, and learn how to use customer testimonials and FAQs effectively to overcome buyer hesitations. Plus, Peyton shares a special segment on crafting inspirational content that connects and converts, ensuring your welcome emails not only inform but also inspire action.



For more insights and personalized advice, visit ⁠Spark Bridge Digital⁠, the home of email marketing mastery, and reach out to Peyton at ⁠peytonfox@sparkbridgedigital.com⁠ for any feedback.

Join Peyton on today's episode of "The Full Inbox," where she delves into a transformative email marketing case study that led to a staggering 300% revenue increase, reaching $1.6 million.



Discover the strategic shifts and detailed actions that turned around a struggling supplement brand's email campaigns.



Explore the initial challenges the brand faced with previous marketing efforts and how a focus on customer care and sophisticated segmentation paved the way for unprecedented growth.



From enhancing flow structures to implementing innovative tools like Retention IO, Peyton shares insights on creating highly targeted campaigns and nurturing customer relationships.



Whether you're a seasoned marketer or just starting, this episode is packed with actionable advice to help you maximize your email marketing potential.



Apps mentioned in today's episode:

Klaviyo

Retention.io

Yotpo



For more insights and personalized advice, visit ⁠⁠Spark Bridge Digital⁠⁠and reach out to Peyton at ⁠⁠peytonfox@sparkbridgedigital.com⁠⁠ for any feedback.

Let's dive into a detailed comparison between two leading email marketing platforms: Klaviyo and ActiveCampaign.



Klaviyo is praised for its user-friendly interface and exceptional e-commerce capabilities, making it a top choice for e-commerce brands. Its reporting features are particularly noted for its depth in e-commerce analytics, providing detailed insights into customer behavior, purchase history, and segmentation.



ActiveCampaign, on the other hand, stands out for its superior automation and integration features. It allows for intricate automation sequences and has a robust reporting function suited for funnel analysis, sales tracking, and customer follow-up, positioning it as a strong contender for businesses with a focus on sales processes and course creators.



But which is right for your business? Let's get into it!

Klaviyo: https://bit.ly/klaviyo-peyton

ActiveCamaign: https://www.activecampaign.com/



For more insights and personalized advice, visit ⁠Spark Bridge Digital⁠, the home of email marketing mastery, and reach out to Peyton at ⁠peytonfox@sparkbridgedigital.com⁠ for any feedback.